Title | MOVING TO TOKYO |
Brand | SOFTBANK CORP. |
Product / Service | SOFTBANK CORP. |
Category | A01. Direction |
Entrant | GEEK PICTURES Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | DRILL Tokyo, JAPAN |
Idea Creation 3 | POLARNO Tokyo, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshimitsu Sawamoto | DENTSU INC. | Creative Director/Planner/Copywriter |
Ryu Tamogami | DENTSU INC. | Planner/Copywriter |
Shimpei Mizumoto | DENTSU INC. | Planner/Copywriter |
Kentaro Sagara | POLARNO | Art Director |
Sho Tsujioka | DENTSU INC. | Art Director |
Yu Takiguchi | DENTSU INC. | Producer |
Naohiro Tanimura | GEEK PICTURES INC. | Producer |
Yosuke Sato | GEEK PICTURES INC. | Production Manager |
Yusuke Tanaka | CAVIAR | Director |
Shoji Uchida | SHOJI UCHIDA | Cinematographer |
Akifumi Yonei | Freelance | Gaffer |
Enzo N/A | R.mond inc. | Production Design |
Sakura Seya | THE OCTOPUS | Offline Editor |
Toshiro Irino | IMAGE STUDIO 109 | Online Editor |
Masahiro Kurata | Freelance | Mix |
In the room of a girl who has just moved to Tokyo from Otaru, Hokkaido, she tries desperately to watch a selfie video of her boyfriend that’s been uploaded to SNS, when she encounters a mysterious speed limit man (an anthropomorphic speed limit man who tries to hide the screen of the smartphone with his hand). In order to play the video somehow, she steps out into the city during springtime, and with the help of the same artist who sings the commercial’s song, he acts as the savior who makes her able to watch the video. Through this unique story, the commercial expresses the appeal of the Ultra Giga Monster + plan from Softbank, which allows for unlimited use of eligible video services and SNS.
A distinctly 70's and 80's feel was expressed in the tone of the video and the wardrobe of the characters. In particular, regarding the costume and the movement of the character who anthropomorphized speed limits, we made him to appear suspicious, yet charming. In addition, we instilled some elements that would please fans of the artist who provided the song for the commercial, by using the artist's hometown of Otaru, Hokkaido for the hometown of the girl’s boyfriend, and by having the artist play a small role in the commercial.