| Title | SOFTBANK ROBOTICS CORP. "CONFERENCE ON ROBOTS OF TOMORROW" |
| Brand | SOFTBANK ROBOTICS CORP. |
| Product / Service | CONFERENCE ON ROBOTS OF TOMORROW |
| Category | A09. Sound Design |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production | TAIYO KIKAKU CO., LTD. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takashi Sakuma | DENTSU INC. | Executive Creative Director |
| Junta Yoshikawa | DENTSU INC. | Creative Director |
| Yuki Abe | DENTSU INC. | Copywriter |
| Naoto Shigemasa | DENTSU INC. | Planner |
| Koichi Maeda | Dentsu Public Relations Inc. | PR Planner |
| Suguru Kato | Dentsu Public Relations Inc. | PR Planner |
| Yutaka Takiguchi | DENTSU INC. | Agency Producer |
| Shuhei Yamabe | TAIYO KIKAKU Co., Ltd. | Director |
| Shingo Ikeura | Freelance | Cinematographer |
| Seitaro Namba | Freelance | Cinematographer |
| Hiroyuki Ota | Freelance | Gaffer |
| Tsuguhira Takada | Freelance | Gaffer |
| Hiroki Katagiri | TAIYO KIKAKU Co., Ltd. | Producer |
| Mio Nakamura | TAIYO KIKAKU Co., Ltd. | Production Manager |
| Takeshi Mashio | TAIYO KIKAKU Co., Ltd. | Production Manager |
| Genki Shimada | TAIYO KIKAKU Co., Ltd. | Production Manager |
| Takanori Kako | Freelance | Makeup Artist |
| Michinari Maeda | CONNECTION | Editor |
| Takahito Kurobe | Ray Co., Ltd. | Colorist |
| Sho Aiuchi | Ray Co., Ltd. | Flame Artist |
| Naoto Hando | Ray Co., Ltd. | Digital Imaging Technician |
| Masayuki Noda | Invisible Designs Lab Ltd. | Sound Studio Producer |
| Masayuki Noda | Invisible Designs Lab Ltd. | Music Composer |
| Akihiro Morita | TAIYO KIKAKU Co., Ltd. | Audio Mixer |
CONFERENCE ON ROBOTS OF TOMORROW is a website of SoftBank Robotics Corp - a company that creates PEPPER the robot. This website gathers ideas and hopes for the future robots, seeking how robots would be like in the future. When hearing "Future Robots", it may sound a bit complicated but we wanted people to get the conversation going on all sorts of impression they have for future robots like "ally" "enemy" "cute" "fierce", and created the brand movie to communicate that anyone is welcome to join the website. We shot men and women of all ages including cameos, asking their thoughts on robots and edited their various answers rhythmically. This brand movie was picked up on many media, and successfully contributed by leading the audience to the website.
This project is a website that think and bring ideas for future robots. We have questioned many and had various opinions and answers to robots, so we edited those words in rhythmical way in order to gain interest of the viewers in future robots and this web site. We have shot this like the usual interview film. But by having different edit workflow, we have sublimated regular conversation into music. Instead of doing regular edit like “Edit picture to music” or “Putting music to the Edit”, we used editing software PREMIER to compose music. We have edited the interview so that it can be heard musically, Also carefully selected the words so that the interview was established as lyrics. The concept of the film is very simple but with the power of craft, we have made this more than just an interview film, creating entertainment both visually and aurally.