SOFTBANK ROBOTICS CORP. "CONFERENCE ON ROBOTS OF TOMORROW"

Short List
TitleSOFTBANK ROBOTICS CORP. "CONFERENCE ON ROBOTS OF TOMORROW"
BrandSOFTBANK ROBOTICS CORP.
Product / ServiceCONFERENCE ON ROBOTS OF TOMORROW
CategoryA09. Sound Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN

Credits

Name Company Position
Takashi Sakuma DENTSU INC. Executive Creative Director
Junta Yoshikawa DENTSU INC. Creative Director
Yuki Abe DENTSU INC. Copywriter
Naoto Shigemasa DENTSU INC. Planner
Koichi Maeda Dentsu Public Relations Inc. PR Planner
Suguru Kato Dentsu Public Relations Inc. PR Planner
Yutaka Takiguchi DENTSU INC. Agency Producer
Shuhei Yamabe TAIYO KIKAKU Co., Ltd. Director
Shingo Ikeura Freelance Cinematographer
Seitaro Namba Freelance Cinematographer
Hiroyuki Ota Freelance Gaffer
Tsuguhira Takada Freelance Gaffer
Hiroki Katagiri TAIYO KIKAKU Co., Ltd. Producer
Mio Nakamura TAIYO KIKAKU Co., Ltd. Production Manager
Takeshi Mashio TAIYO KIKAKU Co., Ltd. Production Manager
Genki Shimada TAIYO KIKAKU Co., Ltd. Production Manager
Takanori Kako Freelance Makeup Artist
Michinari Maeda CONNECTION Editor
Takahito Kurobe Ray Co., Ltd. Colorist
Sho Aiuchi Ray Co., Ltd. Flame Artist
Naoto Hando Ray Co., Ltd. Digital Imaging Technician
Masayuki Noda Invisible Designs Lab Ltd. Sound Studio Producer
Masayuki Noda Invisible Designs Lab Ltd. Music Composer
Akihiro Morita TAIYO KIKAKU Co., Ltd. Audio Mixer

Write a short summary of what happens in the film

CONFERENCE ON ROBOTS OF TOMORROW is a website of SoftBank Robotics Corp - a company that creates PEPPER the robot. This website gathers ideas and hopes for the future robots, seeking how robots would be like in the future. When hearing "Future Robots", it may sound a bit complicated but we wanted people to get the conversation going on all sorts of impression they have for future robots like "ally" "enemy" "cute" "fierce", and created the brand movie to communicate that anyone is welcome to join the website. We shot men and women of all ages including cameos, asking their thoughts on robots and edited their various answers rhythmically. This brand movie was picked up on many media, and successfully contributed by leading the audience to the website.

Tell the jury about the elements of sound design.

This project is a website that think and bring ideas for future robots. We have questioned many and had various opinions and answers to robots, so we edited those words in rhythmical way in order to gain interest of the viewers in future robots and this web site. We have shot this like the usual interview film. But by having different edit workflow, we have sublimated regular conversation into music. Instead of doing regular edit like “Edit picture to music” or “Putting music to the Edit”, we used editing software PREMIER to compose music. We have edited the interview so that it can be heard musically, Also carefully selected the words so that the interview was established as lyrics. The concept of the film is very simple but with the power of craft, we have made this more than just an interview film, creating entertainment both visually and aurally.

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