CAN'T HOLD IT.

TitleCAN'T HOLD IT.
BrandAKATSUKI INC.
Product / ServiceHACHIGATSU NO CINDERELLA NINE
CategoryA02. Script
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Production TAIYO KIKAKU CO., LTD. Tokyo, JAPAN

Credits

Name Company Position
Ryosuke Sakai HAKUHODO Inc. Creative Director
Shun Ogata HAKUHODO Inc. Copywriter
Shun Ogata HAKUHODO Inc. Planner
Keisuke Honda HAKUHODO Inc. Planner
Keisuke Honda HAKUHODO Inc. Art Director
Kei Akai HAKUHODO Inc. Account Executive
Takumi Kobayashi HAKUHODO Inc. Account Executive
Ryuichi Ushioda TAIYO KIKAKU Co., Ltd. Chief Producer
Hiroto Yoshida TAIYO KIKAKU Co., Ltd. Chief Production Manager
Tsuyoshi Okawa TAIYO KIKAKU Co., Ltd. Production Manager
Taishi Furukawa TAIYO KIKAKU Co., Ltd. Production Manager
Yuki Kawaguchi TAIYO KIKAKU Co., Ltd. Production Manager
Kanna Naiki TAIYO KIKAKU Co., Ltd. Production Manager
Naoya Yamaguchi HAT Inc. Director
Shingo Ikeura Freelance Cinematographer
Hiroki Nishigaya TRAVOLTA Lighting Director
Kosuke Tsujimura Freelance Digital Imaging Technician
Hidetoshi Sakai TATEO Inc. Art Designer
Sayuri Hamaki Freelance Stylist
Miyo Sekiya B-Side Hair & Makeup Artist
Satoshi Niizuma G-Staff Sound Operator
Teppei Kazama S3 Camera Car Driver
Shino Kotaki e-spirit Casting Director
Tamon Fujimi Massive Music Chief Music Producer
Junya Terui Massive Music Music Producer
Rintaro Kozasa TAIYO KIKAKU Co., Ltd. Offline Editor
Rintaro Kozasa TAIYO KIKAKU Co., Ltd. Animator
Kensaku Numata McRay Online Editor
Kenshi Itoyama McRay Online Editor
Muneaki Shibuya McRay Sound Mixer
Katsutoshi Kashiwagi McRay Sound Mixer
Kyohei Isomura Rokuonjo Foley Artist
Tetsuya Ota digital egg inc. Colorist

Write a short summary of what happens in the film

This is a series of commercials with a story on the crisscrossing paths of a high school girl fully dedicated to baseball, and her male classmate admirer. The two encounter each other in various scenes, and the young man seems to be taken by her. However, he wasn’t merely drawn to her because of her cute looks. It was her rare combination of baseball skills and single-minded devotion to baseball that he was entranced by. In the end, he goes to confess to her, not that he likes her in the romantic sense, but instead telling her, “Outer beauty is not the only measure of a woman. Women’s true appeal comes from pursuing your dream full-on, backed by effort and powerful physical strength.” In response to his profession, she recognizes that he is just the right type of guy, so she asks him to be the girl’s baseball team manager.

Cultural/Context information for the jury

Japan ranks 110th out of 149 countries on the Gender Gap Index. Women’s status in Japan is low. For example, girls are not allowed to enter the grounds in the national high school baseball championships because it’s seen as a sacred place only males are allowed. Since this is the Japan’s top-selling baseball game of high school girls, we needed to create momentum toward improving the status of women. Also, there are loads of commercials depicting youthful heterosexual romance in Japan, which imply the message that you should love the opposite sex in your youth. Some teenagers may feel attracted to the same sex, and some may want to devote themselves to sports. As an antithesis to the stereotypes, we appealed the diversity of youth with these commercials by chipping away at romance at the end even though we made audiences think these are typical youth commercials until then.

Provide the full film script in English.

Girl: Goodbye. Teacher: Goodbye. Boy: Hey, let me carry those. Girl: Oh, no, it's… Boy: Don't act tough. Girl: Huh… Boy: Give me that, aah! Huh? Girl: I've been training. Do You Like Full Power Girls? (Title) Narrator: Be our manager! Hachigatsu no Cinderella Nine, Hachinai. Girl: Sorry about that. Boy: Oh, goodbye.

Links

Video URL