Title | NEW AUSTRALIA-LAND |
Brand | MEAT & LIVESTOCK AUSTRALIA |
Product / Service | LAMB |
Category | A01. Direction |
Entrant | SCOUNDREL Sydney, AUSTRALIA |
Idea Creation | THE MONKEYS | PART OF ACCENTURE INTERACTIVE Sydney, AUSTRALIA |
Production | SCOUNDREL Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Lisa Sharp | MLA | Chief Marketing Officer |
Graeme Yardy | MLA | Domestic Market Manager |
Anna Sharp | MLA | Brand Manager |
Scott Nowell | The Monkeys | Co-founder & Group Chief Creative Officer |
Vince Lagana | The Monkeys | Executive Creative Director |
Scott Dettrick | The Monkeys | Creative Director |
Scott Zuliani | The Monkeys | Senior Art Director |
Tim Pashen | The Monkeys | Senior Copywriter |
Pierce Thomson | The Monkeys | Copywriter |
Michael Hogg | The Monkeys | Head of Planning |
David Toussaint | The Monkeys | Connections Strategist |
Thea Carone | The Monkeys | Head of Production |
Kaija Wall | The Monkeys | Senior Producer |
Sally Lankshear | The Monkeys | Producer |
Ciaran Miller-Stubbs | The Monkeys | Group Content Director |
Anna Willis | The Monkeys | Content Director |
Victoria Zourkas | The Monkeys | Senior Content Manager |
Will Davies | The Monkeys | Content Manager |
Tim Bullock | Scoundrel | Director |
Adrian Shapiro | Scoundrel | Executive Producer |
Kate Gooden | Scoundrel | Producer |
Daniel Ardilley | Scoundrel | Director Of Photography |
Adam Wills | Adam Wills | Editor |
Blockhead VFX Blockhead VFX | Blockhead VFX | Post Production |
Song Zu Song Zu | Song Zu | Audio Production |
BE Colour BE Colour | BE Colour | Colourist |
The spot takes us back to 1900 when Australia’s first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth. This actual historical moment inspires two modern day Aussie politicians to connect both countries again. The stage is then set for both nations to come together over a lamb barbecue, amongst a huge floating party in the middle of the Tasman Sea. The comical spot celebrates the best of both nations and joins us together in New Australia-land.