NEW AUSTRALIA-LAND

TitleNEW AUSTRALIA-LAND
BrandMEAT & LIVESTOCK AUSTRALIA
Product / ServiceLAMB
CategoryA01. Direction
EntrantSCOUNDREL Sydney, AUSTRALIA
Idea Creation THE MONKEYS | PART OF ACCENTURE INTERACTIVE Sydney, AUSTRALIA
Production SCOUNDREL Sydney, AUSTRALIA

Credits

Name Company Position
Lisa Sharp MLA Chief Marketing Officer
Graeme Yardy MLA Domestic Market Manager
Anna Sharp MLA Brand Manager
Scott Nowell The Monkeys Co-founder & Group Chief Creative Officer
Vince Lagana The Monkeys Executive Creative Director
Scott Dettrick The Monkeys Creative Director
Scott Zuliani The Monkeys Senior Art Director
Tim Pashen The Monkeys Senior Copywriter
Pierce Thomson The Monkeys Copywriter
Michael Hogg The Monkeys Head of Planning
David Toussaint The Monkeys Connections Strategist
Thea Carone The Monkeys Head of Production
Kaija Wall The Monkeys Senior Producer
Sally Lankshear The Monkeys Producer
Ciaran Miller-Stubbs The Monkeys Group Content Director
Anna Willis The Monkeys Content Director
Victoria Zourkas The Monkeys Senior Content Manager
Will Davies The Monkeys Content Manager
Tim Bullock Scoundrel Director
Adrian Shapiro Scoundrel Executive Producer
Kate Gooden Scoundrel Producer
Daniel Ardilley Scoundrel Director Of Photography
Adam Wills Adam Wills Editor
Blockhead VFX Blockhead VFX Blockhead VFX Post Production
Song Zu Song Zu Song Zu Audio Production
BE Colour BE Colour BE Colour Colourist

Write a short summary of what happens in the film

The spot takes us back to 1900 when Australia’s first Prime Minister, Edmund Barton, is finalising the Constitution Act and makes New Zealand part of The Commonwealth. This actual historical moment inspires two modern day Aussie politicians to connect both countries again. The stage is then set for both nations to come together over a lamb barbecue, amongst a huge floating party in the middle of the Tasman Sea. The comical spot celebrates the best of both nations and joins us together in New Australia-land.