Product / ServiceINSURANCE
CategoryA01. Direction
Idea Creation BMF Sydney, AUSTRALIA


Name Company Position
Michael Spiccia Scoundrel Director
Jeremy Rouse Scoundrel Director Of Photography
Nicki Gardiner Scoundrel Art Director
Adrian Shapiro Scoundrel Executive Producer
Alex Derwin BMF Executive Creative Director
The Butchery The Butchery The Butchery Post Production
Rumble Studios Rumble Studios Rumble Studios Sound Studio
Level 2 Music Level 2 Music Level 2 Music Music
Jen Speirs BMF Deputy Executive Creative Director
James Sexton BMF Senior Copywriter
Nadia Ahmad BMF Senior Art Director
Christina Aventi BMF Executive Planning Director
David Warren BMF Group Strategy Director
Stephen McArdle BMF Managing Director
Danielle Richards BMF Group Account Director
Stef Barry BMF Account Director
Phoebe Good BMF Account Executive
Jenny Lee-Archer BMF Head of Broadcast
Tamara Kennon BMF Agency Producer
Basir Salleh BMF Art Buyer
Kate Gooden Scoundrel Producer
Ant Wilson TAL General Manager Brand & Communications
Camille Hiess TAL Senior Manager, Brand Strategy
Jeannie Vo TAL Brand & Customer Advocacy

Write a short summary of what happens in the film

The spot celebrates the humanity of Australians’ scars. Nothing contrasts human fragility with strength better than our scars. They are something we all have, but each one is personal and tells an intimate story of an injury or illness that we overcame. They shouldn’t be hidden away. They should be worn with pride. A sign of a life lived.