| Title | IS IT AFFORDABLE |
| Brand | SAMSUNG |
| Product / Service | QLED 8K |
| Category | A01. Direction |
| Entrant | LOVE AND MONEY Seoul, SOUTH KOREA |
| Idea Creation | LOVE AND MONEY Seoul, SOUTH KOREA |
| Production | LOVE AND MONEY Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Go Hanki | LOVEANDMONEY | Director |
| Kate Hyewon Oh | Cheil worldwide | Executive Creative Director |
| Kris Kyoungju Lee | Cheil worldwide | Creative Director |
| Daewon Kim | Cheil worldwide | Art Director |
| Jennifer Hyun | Cheil worldwide | Art Director |
| Yuri Cho | Cheil worldwide | Art Director |
| Jaeshik Seo | Cheil worldwide | Copywriter |
| Kwangtaek Park | Cheil worldwide | Copywriter |
| it Choi | Cheil worldwide | Producer |
| Hanki Goh | LOVEANDMONEY | Director |
| Byeongkyu Park | LOVEANDMONEY | Producer |
| Heemin Kim | LOVEANDMONEY | Asisstant Director |
Our main character has had an experience that is not usually possible. What did he feel? I think it's an overwhelming experience of "shivering." When he gets out on the last TV of the film, the protagonist has a tremor in his heart and hands.
I feel like I've never seen the details of the size that we haven't seen in the past... We're trying to incorporate a sense of proportion in the lens as a way to express this in a REAL way.