IDOL NIJIIRO MEMORIES

TitleIDOL NIJIIRO MEMORIES
BrandKRACIE HOME PRODUCTS, LTD.
Product / ServicePROSTYLE
CategoryA04. Production Design / Art Direction
EntrantAOI PRO. INC. Tokyo, JAPAN
Idea Creation JR EAST MARKETING & COMMUNICATIONS, INC. Tokyo, JAPAN
Idea Creation 2 KAYAC INC. Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN

Credits

Name Company Position
Keiichiro Fukushima East Japan Marketing & Communications,Inc. Creative Director
Yasuha Yajima East Japan Marketing & Communications,Inc. Art Director
Tamami Nakashima East Japan Marketing & Communications,Inc. CopyWriter
Ayana Kobayashi East Japan Marketing & Communications,Inc. Account Executive
Yuji Takahashi KAYAC Inc. Planner
Yusuke Okutani KAYAC Inc. Agency Producer
Momoko Shiozaki KAYAC Inc. Agency Producer
Takuma Moriya AOI Pro. Inc. Producer
Saiko Imamura AOI Pro. Inc. Production Manager
Ryohei Kumamoto AOI Pro. Inc. Director
Hiroaki Takeda Freelance Cinematographer
Katsuyuki Hashimoto Freelance Lighting Director
Naoyuki Hashimoto Freelance Art Designer
Takanobu Tsushima Freelance Offline Editor
Takahiro Ota Khaki Inc. Online Editor
Hirose Hirose Friends/nicoten Sound Design/Arrangements
Noriyoshi Takemori Freelance Choreographer
Mayako Shigeta Freelance Costume designer
Koromo Ishigaya Freelance Stylist
Kanako . Freelance Hair&Make-Up
Nanae . Freelance Hair&Make-Up
Erina Mano Just Production Inc. Actor

Write a short summary of what happens in the film

A Re-creation of pop idols in Japan from the 1980s to 2010s with one actress. Iconic hairstyles of each age were perfectly recreated, conveying the function and commodity value of the hair styling product.

Cultural/Context information for the jury

Japan has a unique culture of pop idols, which is different from that of the western cultures. The idols' songs and fashions are iconic, representing each of the ages.

Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects.

Recreated the types of songs and fashions, including hair styles and make-up, which reminds the Japanese viewers of the trends and hits from each of the ages.

Links

Video URL