LOGISUSHIC

TitleLOGISUSHIC
BrandTOYOTA L&F
Product / ServiceCORPORATE
CategoryA04. Production Design / Art Direction
EntrantAOI PRO. INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production AOI PRO. INC. Tokyo, JAPAN

Credits

Name Company Position
Masahisa Nakamura ARC.B2C Creative Director
Kunihiko Mishima DENTSU INC. Copywriter
Kazuhide Adachi DENTSU INC. Copywriter
Yoshikaze Kanezawa DENTSU INC. Copywriter
Yusuke Koyanagi DENTSU INC. Art Director
Yoichiro Hirashita DENTSU INC. Account Executive
Kazuki Shiogo DENTSU INC. Account Executive
Katsuya Miura DENTSU INC. Creative Producer
Michina Tsuji DENTSU INC. Creative Producer
Nobuaki Hongo EPOCH Inc. Director
Ryohei Watanabe W.R.P inc Cinematographer
Shinichi Miyaki Freelance Gaffer
Chie Arai CINQ ART CO., LTD. Production Designer
Masaomi Watanabe AOI Pro. Inc. Producer
Atsushi Kakuya AOI Pro. Inc. Producer
Emi Ota AOI Pro. Inc. Production Manager
Kei Ota AOI Pro. Inc. Production Manager
Kento Sunahara AOI Pro. Inc. Production Assistant
Sachi Sasaki Cutters Studios Editor
Toshiki Kamei Cutters Studios Colorist
Saori Kuroda IMAGICA Lab. Flame Artist
Masayuki Noda invisible designs lab. Music Producer
Remi Takenouchi W inc Stylist
Matsuzaki Kiyohara IMAGICA Lab. Mixer
Yasue Fumio Freelance Sound Designer
Tatsuya Nakano E-Spirit inc. Casting

Write a short summary of what happens in the film

TOYOTA L&F's logistic solution delivers needed things to needed places quickly and precisely with the perfect combination of humans and machines. We combined the unique logistic solution with a Sushi shop, portraying beautiful Japanese logistics through the harmony between the skilled craftsman and the dynamic logistic machine.

Tell the jury about the production design/art direction. You may wish to comment on choices, challenges or effects.

We put the highest priority in showing a "fancy Sushi Shop". Filming took place at the client's facility, so there were restrictions with creating a set of this size. It was crucial to add a touch of class under these pressures, including the budget. We tried to maintain the absolute best "Japanese Qualities” in every detail such as the material of the wooden boxes and the design of the words on them. The other theme of the film was to utilize the precise quality of the machines in the client facility. It was challenging to find the best quality from everything we used during the film making, but we made it through.

Links

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