Title | LOGISUSHIC |
Brand | TOYOTA L&F |
Product / Service | CORPORATE |
Category | A04. Production Design / Art Direction |
Entrant | AOI PRO. INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | AOI PRO. INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masahisa Nakamura | ARC.B2C | Creative Director |
Kunihiko Mishima | DENTSU INC. | Copywriter |
Kazuhide Adachi | DENTSU INC. | Copywriter |
Yoshikaze Kanezawa | DENTSU INC. | Copywriter |
Yusuke Koyanagi | DENTSU INC. | Art Director |
Yoichiro Hirashita | DENTSU INC. | Account Executive |
Kazuki Shiogo | DENTSU INC. | Account Executive |
Katsuya Miura | DENTSU INC. | Creative Producer |
Michina Tsuji | DENTSU INC. | Creative Producer |
Nobuaki Hongo | EPOCH Inc. | Director |
Ryohei Watanabe | W.R.P inc | Cinematographer |
Shinichi Miyaki | Freelance | Gaffer |
Chie Arai | CINQ ART CO., LTD. | Production Designer |
Masaomi Watanabe | AOI Pro. Inc. | Producer |
Atsushi Kakuya | AOI Pro. Inc. | Producer |
Emi Ota | AOI Pro. Inc. | Production Manager |
Kei Ota | AOI Pro. Inc. | Production Manager |
Kento Sunahara | AOI Pro. Inc. | Production Assistant |
Sachi Sasaki | Cutters Studios | Editor |
Toshiki Kamei | Cutters Studios | Colorist |
Saori Kuroda | IMAGICA Lab. | Flame Artist |
Masayuki Noda | invisible designs lab. | Music Producer |
Remi Takenouchi | W inc | Stylist |
Matsuzaki Kiyohara | IMAGICA Lab. | Mixer |
Yasue Fumio | Freelance | Sound Designer |
Tatsuya Nakano | E-Spirit inc. | Casting |
TOYOTA L&F's logistic solution delivers needed things to needed places quickly and precisely with the perfect combination of humans and machines. We combined the unique logistic solution with a Sushi shop, portraying beautiful Japanese logistics through the harmony between the skilled craftsman and the dynamic logistic machine.
We put the highest priority in showing a "fancy Sushi Shop". Filming took place at the client's facility, so there were restrictions with creating a set of this size. It was crucial to add a touch of class under these pressures, including the budget. We tried to maintain the absolute best "Japanese Qualities” in every detail such as the material of the wooden boxes and the design of the words on them. The other theme of the film was to utilize the precise quality of the machines in the client facility. It was challenging to find the best quality from everything we used during the film making, but we made it through.