Title | PUMA SS19 CLASSIC |
Brand | PUMA |
Product / Service | PUMA SS19 CLASSIC |
Category | A01. Direction |
Entrant | STINK Shanghai, CHINA |
Idea Creation | Y&R SHANGHAI, CHINA |
Production | STINK Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Kien Hoe | Y&R Shanghai | Executive Creative Director |
Ken Wong | Y&R Shanghai | Creative Director |
Jalen Choo | Y&R Shanghai | Creative Director |
Jing Jing Zhang | Y&R Shanghai | Account Manager |
Dawn Wang | Y&R Shanghai | Agency Account |
Tommy Hua | Y&R Shanghai | Agency Producer |
Desmond Loh | Stink Films | Managing Director |
Brenda Tham | Stink Films | Executive Producer |
Chye Yee Chow | Stink Films | Producer |
Jason Fu | Stink Films | Line Producer |
Iris Li | Stink Films | Production Coordinator |
Jovan Todorovic | Stink Films | Director |
Albert Salas | Stink Films | Director Of Photography |
Jo Chan | Stink Films | First Assistant Director |
Lucy Lu | Stink Films | Steadicam Operator |
Hsiao-Shu Guo | Stink Films | Art Director |
Wu Guan Guo | Stink Films | Prop Master |
Demen Wu | Stink Films | Location Manager |
Demen Wu | Stink Films | Casting Director |
Damian Huang | Stink Films | Stylist |
Han Zi | Stink Films | Editor |
Mikey Rossiter | The Mill New York | Colorist |
Evan Bauer | The Mill New York | Color Producer |
Ker Sound | Ker Sound | Music |
Ker Sound | Ker Sound | Lyrics |
Jovan Todorovic | Stink Films | Lyrics |
Nemanja Mosurovic | Nemanja Mosurovic | Sound Mix and Music Mastering |
Tailor Sound | Tailor Sound | Sound Design |
Volt FX | Volt FX | Online |
This campaign shooting with Chinese celebrity Yang Yang is inviting you to create your own classic moment. In order to recreate the classic, all the details from location, wardrobe, and everything else involved in the classic shoot, are reframed and remixed to create something unexpected and beautiful. And as followers of Puma, our celebrity leads more and more people to break through each frame and entrance. This can be seen as a metaphor since it is never an easy task to recreate a classic.
The creative script is clear and straight forward that with Puma attitude, people who wear them will lead to a trend. Therefore, our visual needs to spice up by the cinematography to make it epic and powerful yet delivering the idea of breaking through by the camera movements.