Product / ServicePUMA SS19 CLASSIC
CategoryA01. Direction
EntrantSTINK Shanghai, CHINA
Production STINK Shanghai, CHINA


Name Company Position
Kien Hoe Y&R Shanghai Executive Creative Director
Ken Wong Y&R Shanghai Creative Director
Jalen Choo Y&R Shanghai Creative Director
Jing Jing Zhang Y&R Shanghai Account Manager
Dawn Wang Y&R Shanghai Agency Account
Tommy Hua Y&R Shanghai Agency Producer
Desmond Loh Stink Films Managing Director
Brenda Tham Stink Films Executive Producer
Chye Yee Chow Stink Films Producer
Jason Fu Stink Films Line Producer
Iris Li Stink Films Production Coordinator
Jovan Todorovic Stink Films Director
Albert Salas Stink Films Director Of Photography
Jo Chan Stink Films First Assistant Director
Lucy Lu Stink Films Steadicam Operator
Hsiao-Shu Guo Stink Films Art Director
Wu Guan Guo Stink Films Prop Master
Demen Wu Stink Films Location Manager
Demen Wu Stink Films Casting Director
Damian Huang Stink Films Stylist
Han Zi Stink Films Editor
Mikey Rossiter The Mill New York Colorist
Evan Bauer The Mill New York Color Producer
Ker Sound Ker Sound Music
Ker Sound Ker Sound Lyrics
Jovan Todorovic Stink Films Lyrics
Nemanja Mosurovic Nemanja Mosurovic Sound Mix and Music Mastering
Tailor Sound Tailor Sound Sound Design
Volt FX Volt FX Online

Write a short summary of what happens in the film

This campaign shooting with Chinese celebrity Yang Yang is inviting you to create your own classic moment. In order to recreate the classic, all the details from location, wardrobe, and everything else involved in the classic shoot, are reframed and remixed to create something unexpected and beautiful. And as followers of Puma, our celebrity leads more and more people to break through each frame and entrance. This can be seen as a metaphor since it is never an easy task to recreate a classic.

Tell the jury anything relevant about the direction. Do not name the director.

The creative script is clear and straight forward that with Puma attitude, people who wear them will lead to a trend. Therefore, our visual needs to spice up by the cinematography to make it epic and powerful yet delivering the idea of breaking through by the camera movements.