CategoryA01. Direction
EntrantSTINK Shanghai, CHINA
Production STINK Shanghai, CHINA


Name Company Position
Chee Guan Yue Ogilvy Shanghai Group Executive Creative Director
Fiona Chen Ogilvy Shanghai Group Creative Director
Zoe Young Ogilvy Shanghai Copywriter
Xiulu Chua Ogilvy Shanghai Art Director
Xiulu Chua Ogilvy Shanghai Art Director
Kate Yung Ogilvy Shanghai Vice President
Wing Pan Ogilvy Shanghai Business Director
Kimi Wu Ogilvy Shanghai Account Director
Yolanda Zhou Ogilvy Shanghai Account Manager
Chris Lu Ogilvy Shanghai Agency Producer
Law Chen Stink Films Director
Desmond Loh Stink Films Managing Director
Louise Kwan Stink Films Executive Producer
Julie Chen Stink Films Producer
Iris Li Stink Films Production Assistant
A Hong Stink Films 1st AD
Albert Salas Stink Films Director Of Photography
Yun Zhi Yu Stink Films Gaffer
Vince Huang Stink Films Art Director
Jian Lin Chao Stink Films Prop Master
Shu Feng Yang Stink Films Location Manager
Iris Li Stink Films Casting Director
Damian Huang Stink Films Stylist
Virginia Chen Stink Films Make-up Artist
Duan Mu Stink Films Editor
Nikola Mrdalj MPC Colorist

Write a short summary of what happens in the film

Eighteen-year-old supposed to be the most beautiful/active/energetic age in one's life; however, looking back at the graduation photos of high school in China, students face all look indifferent/dreadful due to the tremendous pressure under college entrance examination. Chando skincare and cosmetics line gives these students a second chance on re-shooting their graduation photos, and to become who they truly are in the graduation photos and not holding back. In this way, the campaign and the film can live up what Chando branding has been telling the audience, "You are beautiful in your nature".

Tell the jury anything relevant about the direction. Do not name the director.

The idea from the creative agency is clear and simple, they want some freshness mix into the documentary, and stay close to what the branding message as well. They are totally open to the director's treat. In the script process, our director proposed to combine dancing which represents the energy of the young generation, as well as all the pop culture this young generation have. In the casting process, it is rather difficult since we are casting among the real high-school graduated students and looking for those who are not afraid of being themselves in front of the camera. Gladly, the director built a connection between these young talents and encouraged them to be who they are in front of the camera; hence, we were able to capture these beautiful moments.