Write a short summary of what happens in the film

Our first branding campaign for the Thai brand Carabao in China, we create a theme song that carries rich emotions. Inspire by the song Ants Go Marching; we rewrote the piece with real and powerful lyrics, voices over by ordinary people in different industries struggling at the forefront of life. The song creates deep resonance to the audience, causing a deep impact on the social media in China

Cultural/Context information for the jury

China is progressing at a rapid rate, in this time and day, those working hard behind the progress need more encouragement and attention. With this in mind, instead of glorifying sports and extreme sports Carabao support all the hard-working individual helping them to face all the challenges in life. The song makes us hear the voice of the everyday hero, giving the strength to every single hearing it.

Tell the jury about the choice of music track.

Our first branding campaign for the Thai brand Carabao in China, we create a theme song that carries rich emotions. Inspire by the song Ants Go Marching; we rewrote the piece with real and powerful lyrics, voices over by ordinary people in different industries struggling at the forefront of life. The song creates deep resonance to the audience, causing a deep impact on the social media in China