Tell the jury about the visual effects and summarise any relevant challenges or techniques.

The way each of the steel items is attracted and sticks is differs depneding on its size and weight or shape. We thought showing how steel materials stick without using computer graphics would look more real after several tests. Rather than depiciting what imagination has to offer, we build a scene and actually used magnets to attract items. This took the whole TVC far beyond what we'd imagined. Utilizing low tech tegs strings, camera works, editing technology was key.