IT'S OUR TIME

TitleIT'S OUR TIME
BrandSHOPPERS STOP
Product / ServiceSHOPPERS STOP
CategoryA02. Script
EntrantCONTRACT ADVERTISING INDIA Mumbai, INDIA
Idea Creation CONTRACT ADVERTISING INDIA Mumbai, INDIA

Credits

Name Company Position
Sagar Mahabaleshwarkar Contract Chief Creative Officer
Vineet Mahajan Contract Head of Art
Rahul Ghosh Contract Executive Creative Director
Anwesha Praharaj Contract Copy Supervisor
Rakesh Ranjan Contract Creative Director
Tanvi Jadhav Contract Visualiser

Write a short summary of what happens in the film

The film is a juxtaposition of women and what they are today set against what they were a hundred years ago. It questions society and raises a point about who really has been responsible for holding them back. This is demonstrated by a montage of four very powerful female characters who form the context for four very important questions posed by them, starting with that age old statement, WE TAKE A LOT OF TIME TO GET READY These questions are about various societal inequalities that women have been subjected to, especially in India. And they end with the final point, STILL THINK WE TAKE TIME?

Cultural/Context information for the jury

The film was about inequalities that women were subjected to over a period of time. While most of these conversations are resonant with an universal narrative, one of the social injustices posed in the questions is especially relevant for an Indian audience. The question of MARRYING WITHOUT A PRICE TAG alludes to the wretched concept of dowry where the bride's family is expected to cough up a substantial amount of money as well as expensive gifts for the groom's family at the time of marriage.

Provide the full film script in English.

VO: We take a lotta time to get ready Like we took over 100 years, just to vote! Even longer to go to work. Marry without a price tag. That took a while. 14 years. For maternity leave. 29 years for equal pay! Still think “WE” take time? Shoppers Stop Presents It’s Our Time To get what we’ve always deserved. To live it up, our way. Shoppers Stop Start Something New

Links

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