Title | TNB CNY 2019 - THE ONG-EST HOURS |
Brand | TNB |
Product / Service | TNB CHINESE NEW YEAR |
Category | A01. Direction |
Entrant | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Idea Creation | REPRISE Petaling Jaya, MALAYSIA |
Media Placement | REPRISE Petaling Jaya, MALAYSIA |
Production | PASSION PICTURES Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Darrel Tan Hyon-Lè | Passion Pictures Digital | Director |
Zureen Zulkifli | Passion Pictures Digital | Executive Producer |
Kevin Le | Reprise Digital | Executive Creative Director |
Sharin Shahimi | Reprise Digital | Creative Director |
Bianca Sapuan | Reprise Digital | Creative Director |
Sharin Shahimi | Reprise Digital | Creative Director |
Bianca Sapuan | Reprise Digital | Creative Director |
Denis Gonsalvez | Reprise Digital | Agency Producer |
Adrian Cheah | Reprise Digital | Client Service Director |
Nicole Lee | Reprise Digital | Account Manager |
This film is a creative and fun attempt to draw the younger generation back to their roots and to the family. We achieved this in the film by showcasing some youths making desperate attempts to escape taking part in family activities after the new year eve dinner but are unwittingly made to stay past midnight and in the process of staying, they come to the realisation that being with the family is actually really fun and enjoyable.
The short film shows four cousins who felt bored and were looking for ways to get out from the house after celebrating the ‘big meal’ with their family on the eve of Chinese New Year. The situation escalated when the older generation being tricky to prevent the youngsters from leaving the house and making them stay and spend more time with the family. Different tactics and tricks between the two generations expressed a funny and entertaining atmosphere with full of messages and reminders to the young people that happiness is not just about the wealth and success.
Each of the shot for this film is lovely crafted for maximum impact. Plenty of creative camera angle creating a larger then life feel. Shot composition full of color and detail. Sound design curated to tap on the audience nostalgic fondest of video games & pop culture.