TNB CNY 2019 - THE ONG-EST HOURS

TitleTNB CNY 2019 - THE ONG-EST HOURS
BrandTNB
Product / ServiceTNB CHINESE NEW YEAR
CategoryA01. Direction
EntrantPASSION PICTURES Kuala Lumpur, MALAYSIA
Idea Creation REPRISE Petaling Jaya, MALAYSIA
Media Placement REPRISE Petaling Jaya, MALAYSIA
Production PASSION PICTURES Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Darrel Tan Hyon-Lè Passion Pictures Digital Director
Zureen Zulkifli Passion Pictures Digital Executive Producer
Kevin Le Reprise Digital Executive Creative Director
Sharin Shahimi Reprise Digital Creative Director
Bianca Sapuan Reprise Digital Creative Director
Sharin Shahimi Reprise Digital Creative Director
Bianca Sapuan Reprise Digital Creative Director
Denis Gonsalvez Reprise Digital Agency Producer
Adrian Cheah Reprise Digital Client Service Director
Nicole Lee Reprise Digital Account Manager

Write a short summary of what happens in the film

This film is a creative and fun attempt to draw the younger generation back to their roots and to the family. We achieved this in the film by showcasing some youths making desperate attempts to escape taking part in family activities after the new year eve dinner but are unwittingly made to stay past midnight and in the process of staying, they come to the realisation that being with the family is actually really fun and enjoyable.

Cultural/Context information for the jury

The short film shows four cousins who felt bored and were looking for ways to get out from the house after celebrating the ‘big meal’ with their family on the eve of Chinese New Year. The situation escalated when the older generation being tricky to prevent the youngsters from leaving the house and making them stay and spend more time with the family. Different tactics and tricks between the two generations expressed a funny and entertaining atmosphere with full of messages and reminders to the young people that happiness is not just about the wealth and success.

Tell the jury anything relevant about the direction. Do not name the director.

Each of the shot for this film is lovely crafted for maximum impact. Plenty of creative camera angle creating a larger then life feel. Shot composition full of color and detail. Sound design curated to tap on the audience nostalgic fondest of video games & pop culture.

Links

Video URL