Product / ServiceSOFTBANK CORP.
CategoryA07. Use of Original Music
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 DRILL Tokyo, JAPAN
Idea Creation 3 POLARNO Tokyo, JAPAN


Name Company Position
Yoshimitsu Sawamoto DENTSU INC. Creative Director/Planner
Ryu Tamogami DENTSU INC. Planner
Shimpei Mizumoto DENTSU INC. Planner
Naohiro Tanimura GEEK PICTURES INC. Producer
Yosuke Sato GEEK PICTURES INC. Production Manager
Nobuhiro Tamashita Match Point inc. Director
Masahide Okubo ATTENTION inc. Offline Editor
Masashi Tabuchi tecnicaland inc. Online Editor

Write a short summary of what happens in the film

A first of its kind music video made up of existing karaoke background videos of karaoke brand Joysound (partly made of archive footage of the Softbank commercials featuring the Shirato family father trapped in a dog’s body). In addition, based on original insights from Softbank, it includes seventeen “common aspects of karaoke videos”, and a “How to Make a Karaoke Video” instructional element that will motivate anyone who watches into making their own karaoke video.

Cultural/Context information for the jury

The video is embedded with a lot of hidden know-how regarding karaoke videos. For example, so that background videos do not upstage the music and singing, it lays out the rules of, “purposefully removing originality and impact”, and, “avoiding backgrounds with fast movement”, so that they do not distract from the karaoke itself. Other key points are, “to not show smartphones or trending styles of makeup that may be attached to any particular era”, and, “to avoid shooting easily identifiable locations,” for the reason that the videos are often used for over a decade. Based on this know-how, the Softbank music video producers shut themselves in Joysound karaoke boxes and analyzed a wide range of videos. They devised 17 “common aspects of karaoke videos”, to match the song Sumaho-bune (Smartphone Boat).

Tell the jury about the creation of the original music track.

The lyrics depict a mother who thinks mistakenly, “He isn’t studying, only playing,” and becomes discouraged after seeing her son watching videos on his smartphone, when he should be studying. It plays on the ever so slight chasm that can form between parents with children under academic pressure. The unique lyrics portray the swaying hearts of parents who want to believe in their children, is emotionally sung by Sayuri Ishikawa, one of Japan's leading enka singers.


Video URL