|Title||2019 STELLA SW IN GENKAINADA|
|Product / Service||FISHING TACKLE|
|Entrant||AMANA Tokyo, JAPAN|
|Idea Creation||AMANA Tokyo, JAPAN|
|Production||AMANA Tokyo, JAPAN|
|Shohei Fukumura||japan||Film Director|
|Atsushi Fujiwara||japan||Production Manager|
|Isao Yamazaki||japan||Music Artist|
|Masataka Ota||japan||Sound Designer|
"Genkainada" is a sacred place for anglers. In this area, the tide collides with the tide. The nutrient-rich seawater fosters a rich ecosystem. And sometimes they produce "monster" fish. It depicts men with "STELLA SW" who fight against fish in "monster".
The men in the show are all legendary figures in the Japanese fishing world. The first big attraction is that they go after big fish as a team. In addition, each of them casually mentions the goodness of the product in the video. Just naturally. I wanted to increase the attractiveness of the product through them.
I tried to create a tense atmosphere. It is to create a real fight between the sea and men. It was made into a documentary film. But I mixed up the acting a little. This is the point. It was difficult to make "It doesn't look like a lie." images while adjusting the balance between "reality" and "acting".