Title | BANK OF MELBOURNE - IF YOU HAVE THE WILL |
Brand | BANK OF MELBOURNE |
Product / Service | BANK OF MELBOURNE |
Category | A10. Animation |
Entrant | ALT.VFX Brisbane, AUSTRALIA |
Idea Creation | THE MONKEYS | PART OF ACCENTURE INTERACTIVE Melbourne, AUSTRALIA |
Media Placement | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
PR | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
Production | ALT.VFX Brisbane, AUSTRALIA |
Production 2 | GOODOIL FILMS Sydney, AUSTRALIA |
Production 3 | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Andrew Hellen | Alt.vfx | Head of VFX |
Celeste Fairlie | Alt.vfx | Senior VFX Producer |
Mike Spirkovski | Saatchi & Saatchi Melbourne | Chief Creative Officer |
Simon B Bagnasco | Saatchi & Saatchi Melbourne | Executive Creative Director |
Lee Sunter | Saatchi & Saatchi Melbourne | Creative Director |
Lucy Trengove | Saatchi & Saatchi Melbourne | Executive Producer |
Stephanie Bink | Saatchi & Saatchi Melbourne | Senior Integrated Producer |
Tim Yates | Saatchi & Saatchi Melbourne | Art Director |
Anna Fullerton | Saatchi & Saatchi Melbourne | Art Director |
Kerem Sekerci | Saatchi & Saatchi Melbourne | Copywriter |
Mac Wright | Saatchi & Saatchi Melbourne | Copywriter |
Talia Holland | Saatchi & Saatchi Melbourne | Integrated Designer |
Alice Tschuchnigg | Saatchi & Saatchi Melbourne | Senior Business Director |
Eva Nowicki | Saatchi & Saatchi Melbourne | Business Director |
Alex Speakman | Saatchi & Saatchi Melbourne | Executive Strategy Director |
Mark C Cochrane | Saatchi & Saatchi Melbourne | Managing Director |
Adam Gunser | Goodoil Films | Director |
Chana McLallen | Goodoil Films | Head of Prodcution |
Simon T Thomas | Goodoil Films | Executive Producer |
Germaine McMicking | Goodoil Films | DOP Lighting Cameraman |
Bank of Melbourne is letting Victorians know that if ‘you have the will, we have the way’, launching an adorable campaign that launches with a rags to riches story of a sassy penguin from St. Kilda who has the will to go her own way and take on the city, proving that if a penguin can do it – so can you! The sassy penguin makes her way into the city and launches her own business, becoming even more successful and even buying her own home.
From a performance POV, we searched for all the ferry penguin reference we could find. We worked with the Director to find amongst all of that reference, moments that somewhat matched what our penguin needed to do in any given shot. The aim being we wanted her to remain true to a Ferry Penguin and avoid anthropomorphising her. Our animators still had to bring her to life, it’s never as straight forward as just “copying” the performance. Our fat/skin jiggling simulation that helps sell the illusion of a blubbery penguin, built for the cold water. We used an In house tool for grooming feathers in Houdini - Individual feathers are curve based right down to the barbs and shaft, so no texture maps so no resolution limitations. Curve based feathers light more realistically giving a much more realistic final result.