Title | GENERATION VOICE |
Brand | SPARK |
Product / Service | TELECOMMUNICATIONS |
Category | A01. Direction |
Entrant | FINCH Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Production | FINCH Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Sarah Williams | Spark | Head of Brand, Communications & Experience |
Liv Wright | Spark | Senior Business Director |
Hannah Bray | Spark | Brand & Communications Manager |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Dan Wright | Colenso BBDO | Executive Creative Director |
Mike Davison | Colenso BBDO | Creative Director |
Renata Gordon | Colenso BBDO | Senior Business Director |
Ryan Butterfield | Colenso BBDO | Business Director |
Natasha Gill | Colenso BBDO | Senior Producer |
Corey Esse | FINCH | Managing Director |
Karen Bryson | FINCH | Executive Producer |
Christopher Riggert | FINCH | Director |
Claire Thompson | FINCH | Producer |
Drew Thompson | ARC EDIT | Editor |
Olivia Carolan | ARC EDIT | Producer |
Cara Szabo | NAKATOMI | Post Producer |
Quade Biddle | NAKATOMI | Flame Artist |
In this story, we see children all over the country curiously fact-checking information they've been told by their parents that, to previous generations, would have slid by unnoticed. As the vignettes reach a climax the children confront heir parents as if to start a revolution.
A vignette spot of very Kiwi-centric children, multicultural and diverse, shown in beautifully constructed portraiture filmed around NZ. The performance is very natural and the music playful and uplifting. It emotes the children new found power and independence standing up as a nation of curious individuals. The sensibility is very New Zealand. The talent and performances all varied and we went through the process of casting a large amount of kids from all cultures in Kiwi society. We endeavoured to find the right mix of looks and personality to bring to the big screen - the questions were a mixture of scripted and improvisation and we chose to shoot a lot alternative takes of the scenarios and questions which allowed us the freedom to explore in the edit the best way to construct and balance the tension and comedy.