Title | A WEEK IN PERU STAYS WITH YOU FOREVER. / FEAT. KOHKI |
Brand | PROMPERU |
Product / Service | VISIT PERU |
Category | A07. Use of Original Music |
Entrant | ENJIN Tokyo, JAPAN |
Idea Creation | ENJIN Tokyo, JAPAN |
Production | ENJIN Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Mitsuhito Sato | ENJIN TOKYO | Creative Director+Copy Writer+Producer |
Shunsuke Nakamura | ENJIN TOKYO | Planner+Copy Writer |
Yuriko Ban | ENJIN TOKYO | AE+Producer |
Benn TK | Freelance | Director+DoP+Editor |
kohki - | Freelance | Cast |
Erik Reiff | audioforce | Music Producer |
Kenny Dalls | audioforce | Music Producer |
Daniel Müller | audioforce | Composer |
Nelson Piccin | audioforce | Composer |
Luis Arturo Camacho Caldas | Drone Films Project | Drone |
Iván Thibaud | Drone Films Project | Drone |
Taisuke Seki | euphoria factory | Casting Director |
Natsuki Nakayama | Gunn's | Cast Booker |
Mariko Nozaki | NOVAJIKA | Production Manager |
Jordi Juste | NOVAJIKA | Production Manager |
Ken Shimizu | LATINO | Coordinator |
Danny Cordova | MICKEY TOUR | Coordinator |
Oscar Zacarias | MICKEY TOUR | Coordinator |
Jimmy Ponce | MICKEY TOUR | Coordinator |
Rie Kurahashi | MICKEY TOUR | Coordinator |
Kazushige Takebayashi | SHA inc. | Art Director |
Natsuki Isa | SHA inc. | Designer |
Ryuya Suzuki | Step | MA Producer |
Hisashi Kumagai | Step | Mix |
Akiko Aoyama | TTR / PPC | Composite |
Ashita Iju | AUR Inc. | Consultant |
Miyabi Ishida | AUR Inc. | Consultant |
This road movie features Kohki, a millennial influencer with numerous millennial followers, traveling in Peru. It shows him viewing Peru’s unforgettable scenery, which is full of surprises, and experiencing adventurous moments.
Japanese still tend to glorify hard work and find it difficult to take long vacations. Two weeks, for example, is longer than most Japanese are able to take off. (In fact, Japanese on average only take half their available vacation time. From 2019, companies will be fined if they do not force their staff to take off at least 5 paid days of vacation a year.) As a result, most Japanese consider Peru a South American country on the other side of the earth that is simply out of reach. When presented with conventional promotions of Peru’s attractions, they feel they would love to visit someday, but never make real plans.
This film was edited to maximize the effect of the story, which introduces attractive facets of Peru with plenty of unexpected sightseeing features. The camera follows the main character experiencing real-life adventures and seeing unimaginably stunning scenery in Peru. The movie features swift-tempo sequences and multiple unexpected clever transitions that tastefully arrest the attention of targeted millennials accustomed to quality music videos. The editing also lifts viewers’ spirits and maximizes their anticipation for an exciting trip. The lyrics are also original and related to Kohki’s travels in Peru.