Title | JAPAN - WHERE TRADITION MEETS THE FUTURE |
Brand | JAPAN NATIONAL TOURISM ORGANIZATION |
Product / Service | VISIT JAPAN |
Category | A06. Editing |
Entrant | ENJIN Tokyo, JAPAN |
Idea Creation | ENJIN Tokyo, JAPAN |
Production | KIRAMEKI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shiro Nomura | ENJIN TOKYO | CREATIVE DIRECTOR |
Mitsuhito Sato | ENJIN TOKYO | COPY WRITER+PRODUCER |
Masahiro Kurokawa | ENJIN TOKYO | COMMUNICATION DESIGNER |
Vincent Urban | Freelance | DIRECTOR + EDITOR |
Clemens Krüger | Freelance | CINEMATOGRAPHER |
Howard Furuta | kirameki Inc. | CINEMATOGRAPHER |
Satoru Emoto | SARUTO | DRONE AERIAL PHOTOGRAPHER |
Mike Bothe | boldbreed | COLORIST |
Thomas Suess | audioforce | SOUND PRODUCER |
Erik Reiff | audioforce | MUSIC PRODUCER |
Shinobu Sakamaki | audioforce | SOUND PRODUCER |
Kenny Dalls | audioforce | MUSIC PRODUCER |
Sebastian Budde | audioforce | COMPOSER |
Daniel Mueller | audioforce | COMPOSER |
Tomoaki Kumano | kirameki Inc. | MOVIE PRODUCER |
Yuki Masuda | kirameki Inc. | PRODUCTION MANAGER |
Yurika Fujimaki | kirameki Inc. | PRODUCTION MANAGER |
Kasumi Kajitani | kirameki Inc. | PRODUCTION MANAGER |
Wataru Kobayashi | Channel6 | LOCATION COORDINATOR (OSAKA) |
Shigenari Seri | A-CONNECT | LOCATION COORDINATOR (KYUSHU) |
Takuya Tabira | Yakushima guide TABIRA | LOCATION COORDINATOR (YAKUSHIMA) |
Saori Ozaki | G-whiz | LOCATION COORDINATOR (OKINAWA) |
Kazushige Takebayashi | SHA inc. | ART DIRECTOR |
Natsuki Isa | SHA inc. | DESIGNER |
Ashita Iju | AUR Inc. | PR PLANNER |
Miyabi Ishida | AUR Inc. | PR PLANNER |
Kento Osawa | AUR, Inc. | MEDIA PROMOTER |
Haruka Noji | AUR, Inc. | MEDIA PROMOTER |
Japan is a place where tradition meets the future and its unique culture attracts travelers from all over the world. Many are familiar with modern Tokyo and traditional Kyoto, but other cities, local cultures and rich natural environments are not so well known. This movie presents lesser known rural and natural areas of Japan such as Osaka, the second largest metropolitan area, Hiroshima and Kyushu in the south, Yakushima Island depicted in a Ghibli animation, and beautiful Okinawan beaches registered as world heritage sites. It communicates the mysterious and captivating natural richness of Japan in addition to its tradition and innovation within three minutes.
As we head towards the Tokyo Olympic Games in 2020, the number of tourists visiting Japan continues to rise and is expected to exceed 30 million per year for the first time in 2018. However, it appears that Japan’s appeal has not been fully conveyed to European travelers since over half of Japan’s visitors come from neighboring countries in East Asia. This would explain why European tourists visiting Asia overwhelmingly choose China and Thailand over Japan, which doesn’t even rank among Asia’s top five destinations. A majority of inbound tourists visit Tokyo or Kyoto and other Japanese cities are not as well known. Foreign tourists are flooding these two cities, especially Kyoto, causing a shortage of hotel rooms and other problems. There is clearly a need to communicate Japan's attractions from a broader point of view.
To convey Japan's tradition, innovation and nature in a cohesive manner, we used editing techniques that effectively merge completely different images and motifs. The sense of unity is further strengthened by dynamic and mysterious music that gradually raises the tension. The 3-minute movie covers over 30 locations and cultures, includes the sounds of nature, and makes extensive use of time lapse, hyperlapse and drone shooting techniques.