LIVE AND BREATHE

TitleLIVE AND BREATHE
BrandWOOLMARK
Product / ServiceWOOLMARK
CategoryA06. Editing
EntrantARC EDIT Sydney, AUSTRALIA
Idea Creation THE MONKEYS | PART OF ACCENTURE INTERACTIVE Sydney, AUSTRALIA
Production GOODOIL FILMS Sydney, AUSTRALIA
Production 2 ARC EDIT Sydney, AUSTRALIA

Credits

Name Company Position
Pete Scibberas ARC EDIT Editor
Joseph Perkins ARC EDIT Executive Producer
Olivia Carolan ARC EDIT Head of Production
Nathan Price Goodoil Films Director
Juliet Bishop Goodoil Films Executive Producer
Sam Long Goodoil Films Executive Producer
Amanda Yu Goodoil Production Manager
Ginny Loane Goodoil DOP
Andy DiLallo The Monkeys Chief Creative Officer
Kat Jarrat The Monkeys Associate Creative Director
Douglas Hamilton The Monkeys Creative Director
Camilla Stapley The Monkeys Group Account Director
Sarah Cornish The Monkeys Account Director
Lisa Brown The Monkeys Head of Production
Josh Rogers Woolmark Woolmark Consultant
Laura Armstrong Woolmark Global Communications Officer
Mitchell Oakley-Smith Woolmark Global Content & Creative Manager

Write a short summary of what happens in the film

A shift worker in a toxic dystopia is seen by an earthly goddess who gifts her a natural wooden box. The box is out of place in the plastic-filled toxic world. Whilst eating synthetic food with plastic chopsticks, mid-scroll, the shift worker finally pays attention to the box. She finds a woollen cardigan inside. She tries it on at home and is completely taken by the feeling of the soft and natural fibres on her skin. It then powers her to run through the dystopian landscape of pollution, unhappy crowds in plastic clothing, past an advertisement for clean air canisters, and through a flock of sheep growing plastic fleece lining up to be shaun. She continues running until she escapes dystopia and arrives in nature above the fog of the city. She finds herself on a rocky mountain surrounded by sheep thick with natural wool.

Cultural/Context information for the jury

It is a worldwide campaign, so it is suited to all audiences.

Tell the jury anything relevant about the edit. Do not name the editor.

Live and Breathe is an impeccably crafted piece. The edit is seamless, sweeping, visually rhythmic and a richly tonal cinematic experience. The impressive elements such as the scale of production are brought together by the edit. The audience are taken on a journey with the worker. The cuts allow us to feel what she feels. This journey ranges from dullness, uniformity and confusion to intrigue, fear, and shock. We feel her determination and once she arrives in nature, experience with her a palpable sense of relief and wonder. The edit is the embodiment of her release from the binds of dystopia. Because of a high amount of VFX the editor was working with plates. To be able to achieve such a level of timing, subtle reveal of the world, and a clear story arc with this creative constraint at hand, Live and Breathe is a piece of editing mastery.