Title | NOURISHING TEMPERATURES |
Brand | THERMOS K.K. |
Product / Service | THERMOS |
Category | A05. Cinematography |
Entrant | McCANN TOKYO, JAPAN |
Idea Creation | McCANN TOKYO, JAPAN |
Production | SODA! COMMUNICATIONS Tokyo, JAPAN |
Additional Company | CRAFT LONDON, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Satoko Takada | McCANN TOKYO | Creative Director |
Masaya Abe | McCANN TOKYO | Art Director |
Natsumi Iwasaki | McCANN TOKYO | Art Director |
Tomoyuki Sonoda | McCANN TOKYO | Account Director |
Hikari Kawashima | McCANN TOKYO | Account Executive |
Koji Sakabe | Tohokushinsha Film Corporation | Director |
Shinya Nakajima | Tohokushinsha Film Corporation | Associate Director |
Mikio Hasui | Mikio HASUI Photographs | Cinematographer |
Takuya Okawa | freelance | Gaffer |
Jun Ishikawa | Soda! Communications Inc. | Producer |
Miho Takagi | Soda! Communications Inc. | Producer |
Fuko Soeda | Soda! Communications Inc. | Production Manager |
Koji Sakabe | Tohokushinsha Film Corporation | Offline Editor |
Sakiko Tomita | Omnibus Japan | Editor |
Shigemi Ando | Omnibus Japan | Colorist |
Hidefumi Watanabe | MR. MUSIC | Sound Designer |
Yoshiaki Kitahara | Ominibus Japan | Mixer |
A short documentary video showing stories from various parts of Japan featuring workers in environments of extreme temperatures to demonstrate how Thermos products support them with their exceptional ability to maintain the optimum temperatures of beverages.
Japan experiences dramatic changes in temperature throughout the year. This dynamic climate is the source of Japan‘s rich seasons and many of its enduring customs. In summer, in winter, Thermos has been a beloved part of people’s lives all over Japan with its superior ability to maintain the temperature of beverages. However, in today's Japan, many buildings are designed to maintain optimum temperatures all year long. This has caused people to become increasingly indifferent to the changes in the seasons and temperatures that characterize life in Japan. To reawaken people to the importance of temperature, Thermos created a short documentary video featuring workers in extreme temperatures in uniquely Japanese environments.
All the workers that appear are real people, not actors. We did not prepare a storyboard or script, nor were there any make-up artists or stylists on the shoot. We made sure everything was done “documentary-style,” with real people talking in their own words.