Title | TOMB RAIDER |
Brand | HUAWEI |
Product / Service | HUAWEI P30 |
Category | A05. Cinematography |
Entrant | HAVAS SHANGHAI, CHINA |
Idea Creation | HAVAS SHANGHAI, CHINA |
Production | SMOOTH PRODUCTION Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Ben Sun Erhei | Havas Shanghai | Chief Creative Officer China / General Manager Shanghai |
Shangyong Yang | Havas Shanghai | Executive Creative Director |
Siwei Xu | Havas Shanghai | Associate Creative Director |
Dejun Luo | Havas Shanghai | Creative Group Head |
Han Xu | Havas Shanghai | Creative Group Head |
Vicky Dai | Havas Shanghai | Copywriter |
John Chang | Havas Beijing | Account Director |
Sophie Guo | Havas Beijing | Account Director |
Fiona Wang | Havas Beijing | Account Director |
Ken Peng | Smooth Production | Executive Producer |
TT He | Smooth Production | Executive Producer |
Mulder Shen | Smooth Production | Director |
The Super Camera System with an Amazing Night Mode, an Ultra-Wide-Angle Lens and a Super Telephoto lens is the unique selling points of HUAWEI P30, HUAWEI’s new product. There is no doubt that you will miss numerous fascinating moments without these camera functions, as missing climax of a movie. Therefore, we created a series of the Unseen Film to make consumers feel more empathy on the camera functions of HUAWEI P30. We had chosen three most iconic films which were Game of Death, Tomb Raider, and Crouching Tiger & Hidden Dragon. We merged the product features into the original storylines to reveal some frustrating scenarios, which can make consumers be aware of how much they need these remarkable camera functions from HUAWEI P30.