Title | SLOW MOMENT |
Brand | O.P. NATURAL PRODUCTS CO.,LTD |
Product / Service | ORIENTAL PRINCESS |
Category | A08. Use of Licensed or Adapted Music |
Entrant | OP NATURAL PRODUCTS Ratchathewi, THAILAND |
Idea Creation | WOLF BANGKOK, THAILAND |
Production | FACTORY01 Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Torsak Chuenprapar | Wolf Bangkok | Chief Creative Officer |
Kanit Mingmuang | Wolf Bangkok | Creative Director |
Pawares Vessukanmanukul | Wolf Bangkok | Creative Group Head |
Chananchida Pattarakiatikun | Wolf Bangkok | Copywriter |
Onanong Klaysuban | Wolf Bangkok | Art Director |
A story of brief moments in daily life that’s expanded to an impressive version in slow-mo. Along with background music from the rearranging of the most popular Thai rap song, into a beautiful, soft and smooth ballad version. To demonstrate the mesmerising moment of falling to something attractive.
(1) Most of hair commercials in Thailand use slow motion hair scene to demonstrate beautiful hair under studio lighting and computer graphics. But we decided to use slow motion hair scene in daily life to demonstrate real-life beauty that could happen to anyone at anytime. (2) Beautiful hair is one of the most attractive parts of women that always impress Thai guys despite pretty face, fair skin and curvy shape.
This commercial was not only expand moments into beautiful slow-mo scenes, but also turn Thai famous rap song (which is the song of womanizer) into a beautiful, romantic, naive, ballad. And when it comes to ballad version, the meaning of this song totally changed without changing any word in the lyric. (Original version) Rap music > Represent full confident man > Excuse for womanizer = Player song (Adapted version) Ballad music > Represent shy and naive man > Explaining how he felt = Secret Admirer song