| Title | BEST FRIENDS FOR-NOW |
| Brand | P&G-ORAL B |
| Product / Service | TOOTHPASTE |
| Category | A03. Other Consumer Products |
| Entrant | SAATCHI & SAATCHI HONG KONG, HONG KONG |
| Entrant Company | SAATCHI & SAATCHI HONG KONG, HONG KONG |
| Advertising Agency | SAATCHI & SAATCHI HONG KONG, HONG KONG |
| Media Agency | STARCOM MEDIAVEST GROUP Hong Kong, HONG KONG |
| Production Company | EDIT POINT Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Carol Lam | Saatchi & Saatchi South China | Chief Creative Officer |
| Pauline Tsang | Saatchi & Saatchi Services (HK) Limited | Creative Director |
| Pauline Tsang | Saatchi & Saatchi Services (HK) Limited | Copywriter |
| Winnie Chow | Saatchi & Saatchi Services (HK) Limited | Agency Producer |
| Tevin Wong | Saatchi & Saatchi Services (HK) Limited | Agency Producer |
| Iris Liu | Saatchi & Saatchi Services (HK) Limited | Regional Account Director |
| Lau Siu Man | Edit Point | Editor |
| Wong Wing Kei | Edit Point | Editor |