Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
C01 Use of Digital in a PR campaign
PEEPHOLE PREVIEW
MELBOURNE THEATRE COMPANY
BIRDLAND 		DDB GROUP MELBOURNE AUSTRALIA
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO 		CLEMENGER BBDO SYDNEY AUSTRALIA
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS 		CLEMENGER BBDO SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
BRAND LOVE
TBWA\DAN MANILA
ADVERTISING AGENCY 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
C02 Use of Social in a PR campaign
CUP OF LOVE
VINACAFÉ
SOLUBLE COFFEE 		REDDER ADVERTISING Ho Chi Minh City VIETNAM
THE UNLISTED CANDIDATE NO. 10 NOVA
BLIZZARD ENTERTAINMENT
HEROS OF THE STORM 		M'ORANGE DIGITAL BRANDING AGENCY Taipei CHINESE TAIPEI
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND 		ASATSU-DK Tokyo JAPAN
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
MAGIC RUNNING
C’ESTBON MULENE
FUNCTIONAL DRINKS 		CHEIL Beijing CHINA
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Silver
BBC FIRST #WHATSNEXT
BBC WORLDWIDE
SUBSCRIPTION TV CHANNEL 		ADHESIVE PR Sydney AUSTRALIA ADHESIVE PR
Sydney
 AUSTRALIA
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON
KINDLE VOYAGE E-READER DEVICE 		WEBER SHANDWICK Hong Kong HONG KONG WEBER SHANDWICK
Beijing
 CHINA
FUEL THE FIRE
GIO INSURANCE
INSURANCE 		LEO BURNETT SYDNEY AUSTRALIA
THE VOICE DONOR 2.0
TENCENT
WECHAT 		PUBLICIS GUANGZHOU CHINA
TOUCH THE PICKLE
P&G INDIA
WHISPER 		BBDO INDIA Mumbai INDIA
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO)
APPEAL 		BBDO INDIA Gurgaon INDIA
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP
APPAREL / RETAIL 		BASHFUL Sydney AUSTRALIA
MCTOLLBOOTH
McDONALD'S
McDONALD'S 		LEO BURNETT GROUP MANILA THE PHILIPPINES
DONATE A FACE
CHHANV FOUNDATION
CHARITY 		CHEIL WORLDWIDE Gurgaon INDIA
Bronze
LIGHTING UP LIVES
PEPSICO PAKISTAN
PEPSI 		BBDO PAKISTAN Lahore PAKISTAN
PHOTOSHOP REAL: ADOBE FOOLS THE MEDIA ON APRIL 1
ADOBE SYSTEMS CO.
PHOTOSHOP 		EDELMAN Tokyo JAPAN EDELMAN
Tokyo
 JAPAN
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO.
CREDIT CARD 		PROXIMITY CHINA Shanghai CHINA
#MACITBETTER
MCDONALD'S
BIG MAC 		DDB Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
Silver
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY
FIGHTING DOMESTIC VIOLENCE 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
ANCHOR KIDS MILK '10 MARKS' CAMPAIGN
FONTERRA COMMERCIAL TRADING (SHANGHAI) COMPANY
ANCHOR WHITE MILK 		TRIBAL DDB SHANGHAI CHINA
ORANGE RIBBON
BEAUTIFUL FOUNDATION
ORANGE RIBBON 		HS AD Seoul SOUTH KOREA PR ONE
Seoul
 SOUTH KOREA
DONATE-POLINE
CHILDFUNDKOREA
CHARITY 		HS AD Seoul SOUTH KOREA PR ONE
Seoul
 SOUTH KOREA
#FAKATION
ETAM
RECALL BRAND AWARENESS 		FRED & FARID SHANGHAI CHINA
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS 		CLEMENGER BBDO SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
Short List
JANE 100 VOICES
ADVANCED INFO SERVICE PUBLIC COMPANY
TELECOMMUNICATION NETWORK PROVIDER 		DENTSU MEDIA THAILAND Bangkok THAILAND
ISLAND
PRU LIFE UK
INSURANCE 		BBDO GUERRERO Makati City THE PHILIPPINES FLEISHMAN-HILLARD MANILA
Hong Kong
OGILVY PUBLIC RELATIONS
 THE PHILIPPINES
HONG KONG
D01 Integrated Campaign led by PR
MYSTERIOUS, SUPER-SKILLED GIRL BAND
NISSIN CISCO CO.
COCONUT SABLE BISCUITS 		DENTSU Tokyo JAPAN
INSPIRING SPIRIT
SCOOT
AIRLINE 		SAATCHI & SAATCHI Singapore SINGAPORE SWEENEYVESTY
Singapore
 SINGAPORE
THE VOICE DONOR 2.0
TENCENT
WECHAT 		PUBLICIS GUANGZHOU CHINA
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS 		TBWA\HAKUHODO Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
100PLUS THE GREAT STAY THIRSTY
F&N BEVERAGES MARKETING
ISOTONIC DRINK 		J. WALTER THOMPSON KUALA LUMPUR MALAYSIA PRISM
London
Milk PR
Kuala Lumpur
 UNITED KINGDOM
MALAYSIA
#CHOOSETOSTART YOUR SMARTPHONE JOURNEY WITH THE NEW MOTO E
MOTOROLA
SMARTPHONE 		ZENO GROUP Gurgaon INDIA
LIVING MEMORIES
BRAKE
ROAD SAFETY 		Y&R NZ Wellington NEW ZEALAND
CRASH TEST BABY!
PIGEON CORPORATION
RUNFEE STROLLER 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG BLUECURRENT JAPAN
Tokyo
 JAPAN
ORANGE RIBBON
BEAUTIFUL FOUNDATION
ORANGE RIBBON 		HS AD Seoul SOUTH KOREA PR ONE
Seoul
 SOUTH KOREA
MOTO G: A PHONE THAT IS ALWAYS THERE FOR YOU!
MOTOROLA MOBILITY
SMARTPHONE 		ZENO GROUP Gurgaon INDIA
SHARE THE LOAD
P&G INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Bronze
TOUCH THE PICKLE
P&G INDIA
WHISPER 		BBDO INDIA Mumbai INDIA
Silver
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE
AIRLINE 		HAVAS WORLDWIDE SINGAPORE SINGAPORE HAVAS WORLDWIDE SIREN
Singapore
 SINGAPORE
REVERSE APRIL FOOLS'
BMW
APRIL FOOLS' STUNT 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND MANGO/DDB GROUP NEW ZEALAND
Auckland
 NEW ZEALAND
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK 		HAKUHODO Tokyo JAPAN
Bronze
‘FAKESPEARE’: LANDMARK EXPOSES INDIA’S TRICK LIT
LANDMARK STORES
STORES 		EDELMAN INDIA Gurgaon INDIA EDELMAN INDIA
Gurgaon
 INDIA
PISS ARTIST
BURLEIGH BREWERY
ARTWORK FOR THE ARCHIBALD PRIZE 		DDB Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
GOOD-HEARTED LIBRARY PROJECT
STANDARD CHARTERED BANK KOREA
STANDARD CHARTERED BANK KOREA 		TBWA\KOREA Seoul SOUTH KOREA