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All Entries
Title Client Product/Service Entrant Company Country Award
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A		 HAKUHODO Tokyo JAPAN
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS		 TBWA\HAKUHODO Tokyo JAPAN
SACRED GROUND
ADIDAS / SPORTING GOODS		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
OUR SIMPLE
SAP ASIA PACIFIC JAPAN / EMPLOYEE ENGAGEMENT COMMUNICATIONS		 BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG
THE WAITERS' MOM
THE BARBECUE PLAZA / BAR-B-Q PLAZA		 GREYnJ UNITED Bangkok THAILAND
#MY NAME
CCTV / CCTV		 FRED & FARID SHANGHAI CHINA
Bronze Spike
FARM RAK - THE SEEDING FRIENDSHIP PROJECT
SC ASSET / HOUSING DEVELOPMENT		 J. WALTER THOMPSON BANGKOK THAILAND
MOBILE FUTURES AUSTRALIA
MONDELEZ INTERNATIONAL / CORPORATE COMMUNICATIONS		 RED AGENCY Sydney AUSTRALIA
ISLAND
PRU LIFE UK / INSURANCE		 BBDO GUERRERO Makati City THE PHILIPPINES
Silver Spike
SEEING A UTILITY COMPANY IN A BETTER LIGHT
MERALCO (MANILA ELECTRIC COMPANY) / MERALCO ADVISORY		 DDB PHILIPPINES Taguig City THE PHILIPPINES
THE VETIVER PROJECT
PEERLESS LION / SHOKUBUTSU HANA PERSONAL CARE		 TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G		 DDB GROUP SINGAPORE SINGAPORE
SLIDONATION
HAPE HOLDING / TOY		 BEIJING DENTSU ADVERTISING Beijing CHINA
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP		 BBH CHINA Shanghai CHINA
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES		 BBDO PAKISTAN Lahore PAKISTAN
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS		 LEO BURNETT SOLUTIONS Colombo SRI LANKA
KIPPU KAT
NESTLE JAPAN / KIT KAT		 J. WALTER THOMPSON JAPAN Tokyo JAPAN
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
THE LEGEND OF LION DANCE
TIMES SQUARE / SHOPPING MALL		 OMD HONG KONG HONG KONG
SHARE THE LOAD
P&G INDIA / ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER		 BBDO INDIA Mumbai INDIA
Silver Spike
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK		 GREY TOKYO JAPAN
MARK YOUR BOTTLE
AERSHAN / AERSHAN MINERAL WATER		 CHEIL Beijing CHINA
UTILITY COMPANY GIVES CUSTOMERS THE POWER TO SURVIVE
MERALCO (MANILA ELECTRIC COMPANY) / SALBA-BOTE FLOTATION DEVICE		 DDB PHILIPPINES Taguig City THE PHILIPPINES
KBC KOHIMA - THE UNCOMFORTABLE QUESTION
SONY ENTERTAINMENT TELEVISION / GENERAL ENTERTAINMENT		 LEO BURNETT INDIA Mumbai INDIA
SURF LABAHAN
UNILEVER PHILIPPINES / DETERGENT		 LOWE PHILIPPINES Makati City THE PHILIPPINES
THE ROBOT BAKER
STANDARD CHARTERED HONG KONG / FINANCIAL SERVICES		 TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
ISLAND
PRU LIFE UK / INSURANCE		 BBDO GUERRERO Makati City THE PHILIPPINES
CLEAN AIR IN A BOX
VOLKSWAGEN GROUP CHINA / VEHICLES		 DDB CHINA GROUP Shanghai CHINA
CHINA IDEAL SEX BLUEBOOK
PFIZER / VIAGRA		 BLUEDIGITAL Beijing CHINA
EQUAL FUTURE
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION		 BERAKAR KOMUNIKASI Jakarta INDONESIA
SET IN STONE
CRIKEY / CRIKEY.COM.AU		 LEO BURNETT MELBOURNE AUSTRALIA
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY / FIGHTING DOMESTIC VIOLENCE		 FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY		 FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
EQUAL FUTURE
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE		 SAATCHI & SAATCHI Singapore SINGAPORE
Silver Spike
THAINESS
BURGER KING (THAILAND) / BURGER KING		 MINTERACTION Bangkok THAILAND
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS		 EDELMAN INDIA Gurgaon INDIA
DONATE A FACE
CHHANV FOUNDATION / CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Short List
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL		 BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY		 FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS		 DENTSU Osaka JAPAN
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE		 HAVAS WORLDWIDE SINGAPORE SINGAPORE
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON		 HAKUHODO Tokyo JAPAN
Short List
TALKABLE VEGETABLES
HUG MART / SUPERMARKET		 HAKUHODO Tokyo JAPAN
Bronze Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Short List
HUNGRY BARBER
MARS JAPAN / SNICKERS		 I&S BBDO Tokyo JAPAN
MORNING LIKE A KING
BURGER KING / BURGER KING		 CHEIL WORLDWIDE Seoul SOUTH KOREA