Title Brand Product / Service PR Location Award
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G
DDB GROUP SINGAPORE SINGAPORE
A10 Brand voice (incl. strategic storytelling)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A09 Launch or re-launch
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU PUBLIC RELATIONS Tokyo JAPAN
B01 Fast Moving Consumer Goods
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU PUBLIC RELATIONS Tokyo JAPAN
C02 Use of Social in a PR campaign
CUP OF LOVE
VINACAFÉ / SOLUBLE COFFEE
REDDER ADVERTISING Ho Chi Minh City VIETNAM
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS
JAPAN
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
D01 Integrated Campaign led by PR
MYSTERIOUS, SUPER-SKILLED GIRL BAND
NISSIN CISCO CO. / COCONUT SABLE BISCUITS
DENTSU Tokyo / DENTSU AD GEAR Tokyo JAPAN
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Bronze Spike
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Gold Spike
A08 Sponsorship
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney AUSTRALIA
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A
CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo JAPAN
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
Silver Spike
A07 Celebrity Endorsement
THE VOICE DONOR 2.0
TENCENT / WECHAT
PUBLICIS GUANGZHOU CHINA
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS
EDELMAN INDIA Gurgaon / DIGITASLBI New Delhi INDIA
A07 Celebrity Endorsement
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL
BASHFUL Sydney / STELLAR CONCEPTS Sydney AUSTRALIA
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Short List
A01 Corporate Reputation & Communication
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo / MATERIAL Tokyo JAPAN
D01 Integrated Campaign led by PR
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
A03 Public Affairs & Lobbying
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
BERAKAR KOMUNIKASI Jakarta INDONESIA
A08 Sponsorship
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA
DENTSU PUBLIC RELATIONS Tokyo JAPAN
D02 Costs/Creative Performance PR Campaign
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
B03 Consumer Services
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
C01 Use of Digital in a PR campaign
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS / JYUKENSAPURI ONLINE STUDY SERVICE
CATCHBALL Tokyo JAPAN
A09 Launch or re-launch
ENRICHED WITH GENEROSITY
SINGAPORE RED CROSS, FRIESLAND CAMPINA / MILK/CHARITY CROSS PROMOTION
LOWE SINGAPORE SINGAPORE
A06 Events & Experiential (incl. stunts)
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
A02 Corporate Responsibility
SLIDONATION
HAPE HOLDING / TOY
BEIJING DENTSU ADVERTISING Beijing CHINA
B01 Fast Moving Consumer Goods
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing CHINA
B02 Consumer Products (incl. durable goods)
CROTCH HACK
SEIREN CO. / BLUE PANTS
PLATINUM Tokyo / DENTSU Tokyo JAPAN
C02 Use of Social in a PR campaign
THE UNLISTED CANDIDATE NO. 10 NOVA
BLIZZARD ENTERTAINMENT / HEROS OF THE STORM
M'ORANGE DIGITAL BRANDING AGENCY Taipei CHINESE TAIPEI
A10 Brand voice (incl. strategic storytelling)
ONE QUESTION CHANGED A LONG ESTABLISHED DEPARTMENT STORE
TSURUYA / DEPARTMENT STORE
DENTSU Tokyo JAPAN
A04 Crisis Communications & Issue Management
THAINESS
BURGER KING (THAILAND) / BURGER KING
MINTERACTION Bangkok THAILAND
A07 Celebrity Endorsement
PERFUME PORTRAITS
UNILEVER ASIA / LUX PERSONAL CARE
GOLIN Singapore / J. WALTER THOMPSON SINGAPORE SINGAPORE
A05 Media Relations
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo HONG KONG
A06 Events & Experiential (incl. stunts)
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN
Short List
B04 Charities, Public Health, Safety & Awareness Messages
EXPIRES TODAY
SINGAPORE RED CROSS / SUPERMARKET/CHARITY CROSS PROMOTION
LOWE SINGAPORE SINGAPORE
B02 Consumer Products (incl. durable goods)
U6 TURBO ECO HYPER LAUNCH
LUXGEN MOTOR / LUXGEN MOTOR
SHAPE ADVERTISING TAIPEI CHINESE TAIPEI
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
B01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
A09 Launch or re-launch
WEARABLE TOMATO
KAGOME CO. / TOMATOES
MATERIAL Tokyo / HAKUHODO Tokyo JAPAN
A08 Sponsorship
THE COLOR RUN-RUN YOUR COLORFUL LIFE
NEW BALANCE / FRESH FOAM/RUNNING PERFORMANCE
BLUEFOCUS Shanghai CHINA
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
Bronze Spike
A10 Brand voice (incl. strategic storytelling)
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL / EDUCATIONAL NONPROFIT ORGANIZATION
CHEIL WORLDWIDE Seoul / PENGTAI Seoul SOUTH KOREA