Title Brand Product / Service PR Location Award
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A
CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo JAPAN
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo / MATERIAL Tokyo JAPAN
SACRED GROUND
ADIDAS / SPORTING GOODS
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
OUR SIMPLE
SAP ASIA PACIFIC JAPAN / EMPLOYEE ENGAGEMENT COMMUNICATIONS
BLUECURRENT GROUP HONG KONG Hong Kong / FLEISHMANHILLARD HONG KONG
THE WAITERS' MOM
THE BARBECUE PLAZA / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok / NINEDOTZ Bangkok THAILAND
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Bronze Spike
FARM RAK - THE SEEDING FRIENDSHIP PROJECT
SC ASSET / HOUSING DEVELOPMENT
J. WALTER THOMPSON BANGKOK THAILAND
MOBILE FUTURES AUSTRALIA
MONDELEZ INTERNATIONAL / CORPORATE COMMUNICATIONS
RED AGENCY Sydney AUSTRALIA
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
Silver Spike
SEEING A UTILITY COMPANY IN A BETTER LIGHT
MERALCO (MANILA ELECTRIC COMPANY) / MERALCO ADVISORY
DDB PHILIPPINES Taguig City THE PHILIPPINES
THE VETIVER PROJECT
PEERLESS LION / SHOKUBUTSU HANA PERSONAL CARE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G
DDB GROUP SINGAPORE SINGAPORE
SLIDONATION
HAPE HOLDING / TOY
BEIJING DENTSU ADVERTISING Beijing CHINA
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
KIPPU KAT
NESTLE JAPAN / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo / VECTOR GROUP Tokyo JAPAN
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
THE LEGEND OF LION DANCE
TIMES SQUARE / SHOPPING MALL
HONG KONG
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK
GREY TOKYO / GREY GROUP Singapore JAPAN
MARK YOUR BOTTLE
AERSHAN / AERSHAN MINERAL WATER
CHEIL Beijing CHINA
UTILITY COMPANY GIVES CUSTOMERS THE POWER TO SURVIVE
MERALCO (MANILA ELECTRIC COMPANY) / SALBA-BOTE FLOTATION DEVICE
DDB PHILIPPINES Taguig City THE PHILIPPINES
KBC KOHIMA - THE UNCOMFORTABLE QUESTION
SONY ENTERTAINMENT TELEVISION / GENERAL ENTERTAINMENT
LEO BURNETT INDIA Mumbai INDIA
SURF LABAHAN
UNILEVER PHILIPPINES / DETERGENT
LOWE PHILIPPINES Makati City / OPEN Makati City THE PHILIPPINES
THE ROBOT BAKER
STANDARD CHARTERED HONG KONG / FINANCIAL SERVICES
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
CLEAN AIR IN A BOX
VOLKSWAGEN GROUP CHINA / VEHICLES
DDB CHINA GROUP Shanghai CHINA
CHINA IDEAL SEX BLUEBOOK
PFIZER / VIAGRA
BLUEDIGITAL Beijing CHINA
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Gold Spike
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
BERAKAR KOMUNIKASI Jakarta INDONESIA
SET IN STONE
CRIKEY / CRIKEY.COM.AU
LEO BURNETT MELBOURNE AUSTRALIA
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY / FIGHTING DOMESTIC VIOLENCE
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
Silver Spike
THAINESS
BURGER KING (THAILAND) / BURGER KING
MINTERACTION Bangkok THAILAND
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS
EDELMAN INDIA Gurgaon / DIGITASLBI New Delhi INDIA
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Short List
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo HONG KONG
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS
JAPAN
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN
Short List
TALKABLE VEGETABLES
HUG MART / SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Short List
HUNGRY BARBER
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA