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Title
Brand
Product / Service
PR
Location
Award
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G
DDB GROUP SINGAPORE
SINGAPORE
A10 Brand voice (incl. strategic storytelling)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze Spike
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
A09 Launch or re-launch
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
B01 Fast Moving Consumer Goods
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
C02 Use of Social in a PR campaign
CUP OF LOVE
VINACAFÉ / SOLUBLE COFFEE
REDDER ADVERTISING Ho Chi Minh City
VIETNAM
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS
JAPAN
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore
SINGAPORE
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore
SINGAPORE
D01 Integrated Campaign led by PR
MYSTERIOUS, SUPER-SKILLED GIRL BAND
NISSIN CISCO CO. / COCONUT SABLE BISCUITS
DENTSU Tokyo / DENTSU AD GEAR Tokyo
JAPAN
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok
THAILAND
Bronze Spike
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland
NEW ZEALAND
Gold Spike
A08 Sponsorship
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney
AUSTRALIA
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A
CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo
JAPAN
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore
SINGAPORE
Silver Spike
A07 Celebrity Endorsement
THE VOICE DONOR 2.0
TENCENT / WECHAT
PUBLICIS GUANGZHOU
CHINA
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS
EDELMAN INDIA Gurgaon / DIGITASLBI New Delhi
INDIA
A07 Celebrity Endorsement
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL
BASHFUL Sydney / STELLAR CONCEPTS Sydney
AUSTRALIA
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon
INDIA
Short List
A01 Corporate Reputation & Communication
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo / MATERIAL Tokyo
JAPAN
D01 Integrated Campaign led by PR
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore
SINGAPORE
A03 Public Affairs & Lobbying
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
BERAKAR KOMUNIKASI Jakarta
INDONESIA
A08 Sponsorship
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
D02 Costs/Creative Performance PR Campaign
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
B03 Consumer Services
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
C01 Use of Digital in a PR campaign
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS / JYUKENSAPURI ONLINE STUDY SERVICE
CATCHBALL Tokyo
JAPAN
A09 Launch or re-launch
ENRICHED WITH GENEROSITY
SINGAPORE RED CROSS, FRIESLAND CAMPINA / MILK/CHARITY CROSS PROMOTION
LOWE SINGAPORE
SINGAPORE
A06 Events & Experiential (incl. stunts)
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore
SINGAPORE
A02 Corporate Responsibility
SLIDONATION
HAPE HOLDING / TOY
BEIJING DENTSU ADVERTISING Beijing
CHINA
B01 Fast Moving Consumer Goods
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing
CHINA
B02 Consumer Products (incl. durable goods)
CROTCH HACK
SEIREN CO. / BLUE PANTS
PLATINUM Tokyo / DENTSU Tokyo
JAPAN
C02 Use of Social in a PR campaign
THE UNLISTED CANDIDATE NO. 10 NOVA
BLIZZARD ENTERTAINMENT / HEROS OF THE STORM
M'ORANGE DIGITAL BRANDING AGENCY Taipei
CHINESE TAIPEI
A10 Brand voice (incl. strategic storytelling)
ONE QUESTION CHANGED A LONG ESTABLISHED DEPARTMENT STORE
TSURUYA / DEPARTMENT STORE
DENTSU Tokyo
JAPAN
A04 Crisis Communications & Issue Management
THAINESS
BURGER KING (THAILAND) / BURGER KING
MINTERACTION Bangkok
THAILAND
A07 Celebrity Endorsement
PERFUME PORTRAITS
UNILEVER ASIA / LUX PERSONAL CARE
GOLIN Singapore / J. WALTER THOMPSON SINGAPORE
SINGAPORE
A05 Media Relations
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo
HONG KONG
A06 Events & Experiential (incl. stunts)
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo
JAPAN
Short List
B04 Charities, Public Health, Safety & Awareness Messages
EXPIRES TODAY
SINGAPORE RED CROSS / SUPERMARKET/CHARITY CROSS PROMOTION
LOWE SINGAPORE
SINGAPORE
B02 Consumer Products (incl. durable goods)
U6 TURBO ECO HYPER LAUNCH
LUXGEN MOTOR / LUXGEN MOTOR
SHAPE ADVERTISING TAIPEI
CHINESE TAIPEI
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo
JAPAN
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai
CHINA
Short List
B01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai
CHINA
Short List
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo
JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo
JAPAN
Bronze Spike
A09 Launch or re-launch
WEARABLE TOMATO
KAGOME CO. / TOMATOES
MATERIAL Tokyo / HAKUHODO Tokyo
JAPAN
A08 Sponsorship
THE COLOR RUN-RUN YOUR COLORFUL LIFE
NEW BALANCE / FRESH FOAM/RUNNING PERFORMANCE
BLUEFOCUS Shanghai
CHINA
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo
JAPAN
Bronze Spike
A10 Brand voice (incl. strategic storytelling)
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL / EDUCATIONAL NONPROFIT ORGANIZATION
CHEIL WORLDWIDE Seoul / PENGTAI Seoul
SOUTH KOREA
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G
DDB GROUP SINGAPORE
SINGAPORE
A10 Brand voice (incl. strategic storytelling)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Bronze
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
Short List
A09 Launch or re-launch
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU Tokyo
JAPAN
B01 Fast Moving Consumer Goods
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU Tokyo
JAPAN
C02 Use of Social in a PR campaign
CUP OF LOVE
VINACAFÉ / SOLUBLE COFFEE
REDDER ADVERTISING Ho Chi Minh City
VIETNAM
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS
DENTSU Osaka
JAPAN
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SINGAPORE
SINGAPORE
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SINGAPORE
SINGAPORE
D01 Integrated Campaign led by PR
MYSTERIOUS, SUPER-SKILLED GIRL BAND
NISSIN CISCO CO. / COCONUT SABLE BISCUITS
DENTSU Tokyo
JAPAN
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok
THAILAND
Bronze
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
Gold
A08 Sponsorship
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY
AUSTRALIA
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A
HAKUHODO Tokyo
JAPAN
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore
SINGAPORE
Silver
A07 Celebrity Endorsement
THE VOICE DONOR 2.0
TENCENT / WECHAT
PUBLICIS GUANGZHOU
CHINA
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS
EDELMAN INDIA Gurgaon
INDIA
A07 Celebrity Endorsement
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL
BASHFUL Sydney
AUSTRALIA
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon
INDIA
Short List
A01 Corporate Reputation & Communication
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo
JAPAN
D01 Integrated Campaign led by PR
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore
SINGAPORE
A03 Public Affairs & Lobbying
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
BERAKAR KOMUNIKASI Jakarta
INDONESIA
A08 Sponsorship
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA
DENTSU Y&R Tokyo
JAPAN
D02 Costs/Creative Performance PR Campaign
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland
NEW ZEALAND
B03 Consumer Services
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul
SOUTH KOREA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul
SOUTH KOREA
C01 Use of Digital in a PR campaign
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS / JYUKENSAPURI ONLINE STUDY SERVICE
PUZZLE Tokyo
JAPAN
A09 Launch or re-launch
ENRICHED WITH GENEROSITY
SINGAPORE RED CROSS, FRIESLAND CAMPINA / MILK/CHARITY CROSS PROMOTION
LOWE SINGAPORE
SINGAPORE
A06 Events & Experiential (incl. stunts)
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SINGAPORE
SINGAPORE
A02 Corporate Responsibility
SLIDONATION
HAPE HOLDING / TOY
BEIJING DENTSU ADVERTISING Beijing
CHINA
B01 Fast Moving Consumer Goods
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing
CHINA
B02 Consumer Products (incl. durable goods)
CROTCH HACK
SEIREN CO. / BLUE PANTS
DENTSU Tokyo
JAPAN
C02 Use of Social in a PR campaign
THE UNLISTED CANDIDATE NO. 10 NOVA
BLIZZARD ENTERTAINMENT / HEROS OF THE STORM
M'ORANGE DIGITAL BRANDING AGENCY Taipei
CHINESE TAIPEI
A10 Brand voice (incl. strategic storytelling)
ONE QUESTION CHANGED A LONG ESTABLISHED DEPARTMENT STORE
TSURUYA / DEPARTMENT STORE
DENTSU Tokyo
JAPAN
A04 Crisis Communications & Issue Management
THAINESS
BURGER KING (THAILAND) / BURGER KING
MINTERACTION Bangkok
THAILAND
A07 Celebrity Endorsement
PERFUME PORTRAITS
UNILEVER ASIA / LUX PERSONAL CARE
J. WALTER THOMPSON SINGAPORE
SINGAPORE
A05 Media Relations
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
BLUECURRENT GROUP HONG KONG Hong Kong
HONG KONG
A06 Events & Experiential (incl. stunts)
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo
JAPAN
Short List
B04 Charities, Public Health, Safety & Awareness Messages
EXPIRES TODAY
SINGAPORE RED CROSS / SUPERMARKET/CHARITY CROSS PROMOTION
LOWE SINGAPORE
SINGAPORE
B02 Consumer Products (incl. durable goods)
U6 TURBO ECO HYPER LAUNCH
LUXGEN MOTOR / LUXGEN MOTOR
SHAPE ADVERTISING TAIPEI
CHINESE TAIPEI
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo
JAPAN
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai
CHINA
Short List
B01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai
CHINA
Short List
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo
JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo
JAPAN
Bronze
A09 Launch or re-launch
WEARABLE TOMATO
KAGOME CO. / TOMATOES
HAKUHODO Tokyo
JAPAN
A08 Sponsorship
THE COLOR RUN-RUN YOUR COLORFUL LIFE
NEW BALANCE / FRESH FOAM/RUNNING PERFORMANCE
BLUEFOCUS Shanghai
CHINA
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo
JAPAN
Bronze
A10 Brand voice (incl. strategic storytelling)
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL / EDUCATIONAL NONPROFIT ORGANIZATION
CHEIL WORLDWIDE Seoul
SOUTH KOREA
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