• A02 Corporate Responsibility
• 4G4GOOD
  STARHUB / 4G
  DDB GROUP SINGAPORE
  SINGAPORE

• A10 Brand voice (incl. strategic storytelling)
• A MESSAGE TO SPACE
  HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA

• B02 Consumer Products (incl. durable goods)
• A MESSAGE TO SPACE
  HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Bronze

• C01 Use of Digital in a PR campaign
• A MESSAGE TO SPACE
  HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
  INNOCEAN WORLDWIDE Seoul
  SOUTH KOREA
  Short List

• A09 Launch or re-launch
• ROCKING OUT WITH MISO SOUP!
  MARUKOME CO. / MISO SOUP
  DENTSU Tokyo
  JAPAN

• B01 Fast Moving Consumer Goods
• ROCKING OUT WITH MISO SOUP!
  MARUKOME CO. / MISO SOUP
  DENTSU Tokyo
  JAPAN

• C02 Use of Social in a PR campaign
• CUP OF LOVE
  VINACAFÉ / SOLUBLE COFFEE
  REDDER ADVERTISING Ho Chi Minh City
  VIETNAM

• A06 Events & Experiential (incl. stunts)
• MURATA CHEERLEADERS DEBUT
  MURATA MANUFACTURING CO. / MURATA CHEERLEADERS
  DENTSU Osaka
  JAPAN

• B03 Consumer Services
• LUXURY TAKEN TO NEW HEIGHTS
  AIRFRANCE / AIRLINE
  HAVAS WORLDWIDE SINGAPORE
  SINGAPORE

• D02 Costs/Creative Performance PR Campaign
• LUXURY TAKEN TO NEW HEIGHTS
  AIRFRANCE / AIRLINE
  HAVAS WORLDWIDE SINGAPORE
  SINGAPORE

• D01 Integrated Campaign led by PR
• MYSTERIOUS, SUPER-SKILLED GIRL BAND
  NISSIN CISCO CO. / COCONUT SABLE BISCUITS
  DENTSU Tokyo
  JAPAN

• B04 Charities, Public Health, Safety & Awareness Messages
• THE ANTI-ABUSE SOUNDCHECK
  FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
  DENTSU PLUS Bangkok
  THAILAND
  Bronze

• A03 Public Affairs & Lobbying
• DON'T TRADE ME
  PAW JUSTICE / ANTI AUCTIONS
  DDB GROUP NEW ZEALAND Auckland
  NEW ZEALAND
  Gold

• A08 Sponsorship
• STAY WITH PRIDE
  AIRBNB / AIRBNB
  WHYBIN\TBWA GROUP SYDNEY
  AUSTRALIA

• A01 Corporate Reputation & Communication
• CALL HER NAME
  POLA / RED B.A
  HAKUHODO Tokyo
  JAPAN

• A04 Crisis Communications & Issue Management
• INSPIRING SPIRIT
  SCOOT / AIRLINE
  SAATCHI & SAATCHI Singapore
  SINGAPORE
  Silver

• A07 Celebrity Endorsement
• THE VOICE DONOR 2.0
  TENCENT / WECHAT
  PUBLICIS GUANGZHOU
  CHINA

• A05 Media Relations
• DO THE REX
  RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS
  EDELMAN INDIA Gurgaon
  INDIA

• A07 Celebrity Endorsement
• GENERAL PANTS #GIVEPEACE
  GENERAL PANTS GROUP / APPAREL / RETAIL
  BASHFUL Sydney
  AUSTRALIA

• A05 Media Relations
• DONATE A FACE
  CHHANV FOUNDATION / CHARITY
  CHEIL WORLDWIDE Gurgaon
  INDIA
  Short List

• A01 Corporate Reputation & Communication
• TRUE WETSUITS
  QUIKSILVER JAPAN / WETSUITS
  TBWA\HAKUHODO Tokyo
  JAPAN

• D01 Integrated Campaign led by PR
• INSPIRING SPIRIT
  SCOOT / AIRLINE
  SAATCHI & SAATCHI Singapore
  SINGAPORE

• A03 Public Affairs & Lobbying
• THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
  JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION
  BERAKAR KOMUNIKASI Jakarta
  INDONESIA

• A08 Sponsorship
• WEARABLE_BANANA
  DOLE JAPAN / DOLE BANANA
  DENTSU Y&R Tokyo
  JAPAN

• D02 Costs/Creative Performance PR Campaign
• REVERSE APRIL FOOLS'
  BMW / APRIL FOOLS' STUNT
  DDB GROUP NEW ZEALAND Auckland
  NEW ZEALAND

• B03 Consumer Services
• MORNING LIKE A KING
  BURGER KING / BURGER KING
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA
  Short List

• B04 Charities, Public Health, Safety & Awareness Messages
• FRIENDS NAME TAG CAMPAIGN
  SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA

• C01 Use of Digital in a PR campaign
• THE IDEAL NAPPING LESSON
  RECRUIT MARKETING PARTNERS / JYUKENSAPURI ONLINE STUDY SERVICE
  PUZZLE Tokyo
  JAPAN

• A09 Launch or re-launch
• ENRICHED WITH GENEROSITY
  SINGAPORE RED CROSS, FRIESLAND CAMPINA / MILK/CHARITY CROSS PROMOTION
  LOWE SINGAPORE
  SINGAPORE

• A06 Events & Experiential (incl. stunts)
• LUXURY TAKEN TO NEW HEIGHTS
  AIRFRANCE / AIRLINE
  HAVAS WORLDWIDE SINGAPORE
  SINGAPORE

• A02 Corporate Responsibility
• SLIDONATION
  HAPE HOLDING / TOY
  BEIJING DENTSU ADVERTISING Beijing
  CHINA

• B01 Fast Moving Consumer Goods
• GLICO REALTIME MOSAIC SELFIE
  SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
  BEIJING DENTSU ADVERTISING Beijing
  CHINA

• B02 Consumer Products (incl. durable goods)
• CROTCH HACK
  SEIREN CO. / BLUE PANTS
  DENTSU Tokyo
  JAPAN

• C02 Use of Social in a PR campaign
• THE UNLISTED CANDIDATE NO. 10 NOVA
  BLIZZARD ENTERTAINMENT / HEROS OF THE STORM
  M'ORANGE DIGITAL BRANDING AGENCY Taipei
  CHINESE TAIPEI

• A10 Brand voice (incl. strategic storytelling)
• ONE QUESTION CHANGED A LONG ESTABLISHED DEPARTMENT STORE
  TSURUYA / DEPARTMENT STORE
  DENTSU Tokyo
  JAPAN

• A04 Crisis Communications & Issue Management
• THAINESS
  BURGER KING (THAILAND) / BURGER KING
  MINTERACTION Bangkok
  THAILAND

• A07 Celebrity Endorsement
• PERFUME PORTRAITS
  UNILEVER ASIA / LUX PERSONAL CARE
  J. WALTER THOMPSON SINGAPORE
  SINGAPORE

• A05 Media Relations
• INDOOR DRYING INDEX
  PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
  BLUECURRENT GROUP HONG KONG Hong Kong
  HONG KONG

• A06 Events & Experiential (incl. stunts)
• PANICOUPON
  CULTURE CONVENIENCE CLUB / PANICOUPON
  HAKUHODO Tokyo
  JAPAN
  Short List

• B04 Charities, Public Health, Safety & Awareness Messages
• EXPIRES TODAY
  SINGAPORE RED CROSS / SUPERMARKET/CHARITY CROSS PROMOTION
  LOWE SINGAPORE
  SINGAPORE

• B02 Consumer Products (incl. durable goods)
• U6 TURBO ECO HYPER LAUNCH
  LUXGEN MOTOR / LUXGEN MOTOR
  SHAPE ADVERTISING TAIPEI
  CHINESE TAIPEI

• C02 Use of Social in a PR campaign
• ’LEAVE IT TO US’ REQUEST SYSTEM
  AIR NEW ZEALAND / AIR NEW ZEALAND
  ASATSU-DK Tokyo
  JAPAN

• A02 Corporate Responsibility
• ANTI-BACTERIAL RED PACKET
  UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
  BBH CHINA Shanghai
  CHINA
  Short List

• B01 Fast Moving Consumer Goods
• ANTI-BACTERIAL RED PACKET
  UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
  BBH CHINA Shanghai
  CHINA
  Short List

• B03 Consumer Services
• ’LEAVE IT TO US’ REQUEST SYSTEM
  AIR NEW ZEALAND / AIR NEW ZEALAND
  ASATSU-DK Tokyo
  JAPAN

• C01 Use of Digital in a PR campaign
• ’LEAVE IT TO US’ REQUEST SYSTEM
  AIR NEW ZEALAND / AIR NEW ZEALAND
  ASATSU-DK Tokyo
  JAPAN
  Bronze

• A09 Launch or re-launch
• WEARABLE TOMATO
  KAGOME CO. / TOMATOES
  HAKUHODO Tokyo
  JAPAN

• A08 Sponsorship
• THE COLOR RUN-RUN YOUR COLORFUL LIFE
  NEW BALANCE / FRESH FOAM/RUNNING PERFORMANCE
  BLUEFOCUS Shanghai
  CHINA

• D02 Costs/Creative Performance PR Campaign
• HIDE 'N RIDE
  HIRAKATA PARK / AMUSEMENT PARK
  HAKUHODO Tokyo
  JAPAN
  Bronze

• A10 Brand voice (incl. strategic storytelling)
• SOUTH KOREAN NORTH KOREAN TRANSLATOR
  DREAM TOUCH FOR ALL / EDUCATIONAL NONPROFIT ORGANIZATION
  CHEIL WORLDWIDE Seoul
  SOUTH KOREA