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All Entries
Title Brand Product / Service PR Location Award
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A 		CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo JAPAN
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS 		TBWA\HAKUHODO Tokyo / MATERIAL Tokyo JAPAN
SACRED GROUND
ADIDAS / SPORTING GOODS 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
OUR SIMPLE
SAP ASIA PACIFIC JAPAN / EMPLOYEE ENGAGEMENT COMMUNICATIONS 		BLUECURRENT GROUP HONG KONG Hong Kong / FLEISHMANHILLARD HONG KONG
THE WAITERS' MOM
THE BARBECUE PLAZA / BAR-B-Q PLAZA 		GREYnJ UNITED Bangkok / NINEDOTZ Bangkok THAILAND
#MY NAME
CCTV / CCTV 		FRED & FARID SHANGHAI CHINA
Bronze Spike
FARM RAK - THE SEEDING FRIENDSHIP PROJECT
SC ASSET / HOUSING DEVELOPMENT 		J. WALTER THOMPSON BANGKOK THAILAND
MOBILE FUTURES AUSTRALIA
MONDELEZ INTERNATIONAL / CORPORATE COMMUNICATIONS 		RED AGENCY Sydney AUSTRALIA
ISLAND
PRU LIFE UK / INSURANCE 		BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
Silver Spike
SEEING A UTILITY COMPANY IN A BETTER LIGHT
MERALCO (MANILA ELECTRIC COMPANY) / MERALCO ADVISORY 		DDB PHILIPPINES Taguig City THE PHILIPPINES
THE VETIVER PROJECT
PEERLESS LION / SHOKUBUTSU HANA PERSONAL CARE 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G 		DDB GROUP SINGAPORE SINGAPORE
SLIDONATION
HAPE HOLDING / TOY 		BEIJING DENTSU ADVERTISING Beijing CHINA
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP 		BBH CHINA Shanghai CHINA
Short List
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES 		BBDO PAKISTAN Lahore PAKISTAN
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
KIPPU KAT
NESTLE JAPAN / KIT KAT 		J. WALTER THOMPSON JAPAN Tokyo / VECTOR GROUP Tokyo JAPAN
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
THE LEGEND OF LION DANCE
TIMES SQUARE / SHOPPING MALL 		HONG KONG
SHARE THE LOAD
P&G INDIA / ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER 		BBDO INDIA Mumbai INDIA
Silver Spike
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK 		GREY TOKYO / GREY GROUP Singapore JAPAN
MARK YOUR BOTTLE
AERSHAN / AERSHAN MINERAL WATER 		CHEIL Beijing CHINA
UTILITY COMPANY GIVES CUSTOMERS THE POWER TO SURVIVE
MERALCO (MANILA ELECTRIC COMPANY) / SALBA-BOTE FLOTATION DEVICE 		DDB PHILIPPINES Taguig City THE PHILIPPINES
KBC KOHIMA - THE UNCOMFORTABLE QUESTION
SONY ENTERTAINMENT TELEVISION / GENERAL ENTERTAINMENT 		LEO BURNETT INDIA Mumbai INDIA
SURF LABAHAN
UNILEVER PHILIPPINES / DETERGENT 		LOWE PHILIPPINES Makati City / OPEN Makati City THE PHILIPPINES
THE ROBOT BAKER
STANDARD CHARTERED HONG KONG / FINANCIAL SERVICES 		TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
ISLAND
PRU LIFE UK / INSURANCE 		BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
CLEAN AIR IN A BOX
VOLKSWAGEN GROUP CHINA / VEHICLES 		DDB CHINA GROUP Shanghai CHINA
CHINA IDEAL SEX BLUEBOOK
PFIZER / VIAGRA 		BLUEDIGITAL Beijing CHINA
EQUAL FUTURE
ANZ / ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS 		DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Gold Spike
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN) / PRESIDENTIAL ELECTION 		BERAKAR KOMUNIKASI Jakarta INDONESIA
SET IN STONE
CRIKEY / CRIKEY.COM.AU 		LEO BURNETT MELBOURNE AUSTRALIA
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY / FIGHTING DOMESTIC VIOLENCE 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
EQUAL FUTURE
ANZ / ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE 		SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
Silver Spike
THAINESS
BURGER KING (THAILAND) / BURGER KING 		MINTERACTION Bangkok THAILAND
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS 		EDELMAN INDIA Gurgaon / DIGITASLBI New Delhi INDIA
DONATE A FACE
CHHANV FOUNDATION / CHARITY 		CHEIL WORLDWIDE Gurgaon INDIA
Short List
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL 		BLUECURRENT JAPAN Tokyo HONG KONG
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS 		JAPAN
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE 		HAVAS WORLDWIDE SIREN Singapore SINGAPORE
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON 		HAKUHODO Tokyo JAPAN
Short List
TALKABLE VEGETABLES
HUG MART / SUPERMARKET 		HAKUHODO Tokyo JAPAN
Bronze Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN 		DENTSU PLUS Bangkok THAILAND
Short List
HUNGRY BARBER
MARS JAPAN / SNICKERS 		I&S BBDO Tokyo JAPAN
MORNING LIKE A KING
BURGER KING / BURGER KING 		CHEIL WORLDWIDE Seoul SOUTH KOREA