Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
B03 Consumer Services
MORNING LIKE A KING
BURGER KING
BURGER KING 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND 		ASATSU-DK Tokyo JAPAN
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND
TOURISM AUTHORITY OF THAILAND 		THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK 		HAKUHODO Tokyo JAPAN
INSPIRING SPIRIT
SCOOT
AIRLINE 		SAATCHI & SAATCHI Singapore SINGAPORE SWEENEYVESTY
Singapore
 SINGAPORE
MCTOLLBOOTH
McDONALD'S
McDONALD'S 		LEO BURNETT GROUP MANILA THE PHILIPPINES
Bronze
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO.
CREDIT CARD 		PROXIMITY CHINA Shanghai CHINA
#MACITBETTER
MCDONALD'S
BIG MAC 		DDB Sydney AUSTRALIA
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS
ASIRI GROUP OF HOSPITALS 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
EQUAL FUTURE
ANZ
ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN 		DENTSU PLUS Bangkok THAILAND
Bronze
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS
SEOUL METROPOLITAN GOVERNMENTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
EXPIRES TODAY
SINGAPORE RED CROSS
SUPERMARKET/CHARITY CROSS PROMOTION 		LOWE SINGAPORE SINGAPORE
TASTE NEEDS NO EYES
THAILAND-ASSOCIATION-OF-THE-BLIND
BLINDTASTE TV PROGRAM 		BBDO BANGKOK THAILAND
UNITED BY NAME
CONNECT LANKA GUARANTEE
LOVE NOT HATE 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND BEAT COMMUNICATIONS
Auckland
 NEW ZEALAND
Bronze
JUST
WWF
JUST 		LEO BURNETT SYDNEY AUSTRALIA
THE VANISHING TREE
WWF
CHINA'S GREEN SHIFT INITIATIVE 		GREY GROUP Shanghai CHINA
THE TAJ MUST SMILE
FHI WITH USAID
NOT FOR PROFIT 		WEBER SHANDWICK Hong Kong HONG KONG CORPORATE VOICE | WEBER SHANDWICK
New Dehli
 INDIA
HELP FIND ME
MPAN
NON-PROFIT ORGANISATION 		GREY GROUP Singapore SINGAPORE
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO)
APPEAL 		BBDO INDIA Gurgaon INDIA
DONATE A FACE
CHHANV FOUNDATION
CHARITY 		CHEIL WORLDWIDE Gurgaon INDIA
Bronze
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG
NON-PROFIT ORGANIZATION 		TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
LIVING MEMORIES
BRAKE
ROAD SAFETY 		Y&R NZ Wellington NEW ZEALAND

Gold Spike
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY
FIGHTING DOMESTIC VIOLENCE 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
ORANGE RIBBON
BEAUTIFUL FOUNDATION
ORANGE RIBBON 		HS AD Seoul SOUTH KOREA PR ONE
Seoul
 SOUTH KOREA
DONATE-POLINE
CHILDFUNDKOREA
CHARITY 		HS AD Seoul SOUTH KOREA PR ONE
Seoul
 SOUTH KOREA
FITNESS DATABASE & COACH THE COACHES
THE HONG KONG JOCKEY CLUB
NON-PROFIT ORGANIZATION 		PHD HONG KONG
YOUTH FOOTBALL LEADERSHIP SCHEME
THE HONG KONG JOCKEY CLUB
NON-PROFIT ORGANIZATION 		PHD HONG KONG
LIFE SAVING DOT
TALWAR BINDI
BINDI 		GREY GROUP Singapore SINGAPORE
Silver
YOU CAN ACHIEVE ANYTHING WITHOUT A HANGOVER
DRY JULY
CANCER SUPPORT 		CLEMENGER BBDO SYDNEY AUSTRALIA
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY
GENDER-EQUALITY 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS
JYUKENSAPURI ONLINE STUDY SERVICE 		PUZZLE Tokyo JAPAN CATCHBALL
Tokyo
 JAPAN
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND 		ASATSU-DK Tokyo JAPAN
Bronze
SHAKE FOR YOUTH OLYMPIC GAMES
COCA-COLA
EXPRESSION FOR WECHAT(SNS) 		THINKPLUS COMMUNICATION GuangZhou CHINA
PAPER FASHION KIDS
3M JAPAN
SCOTCH® 		ASATSU-DK Tokyo JAPAN
AKIBA STEALTH
UBISOFT JAPAN
ASSASSIN'S CREED UNITY 		DENTSU Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
MAGIC RUNNING
C’ESTBON MULENE
FUNCTIONAL DRINKS 		CHEIL Beijing CHINA
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND BEAT COMMUNICATIONS
Auckland
 NEW ZEALAND
Bronze
WEARABLE_BANANA
DOLE JAPAN
DOLE BANANA 		DENTSU Y&R Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
MOM'S FIRST BIRTHDAY
P&G
PAMPERS 		BEACON COMMUNICATIONS Tokyo JAPAN
FLYING SHOE STORE
CROCS
NORLIN 		ENJIN Tokyo JAPAN AUR
Tokyo
AUR
Tokyo
 JAPAN
REAL CAR SHOGI
TOYOTA MARKETING JAPAN
TOYOTA MARKETING JAPAN 		DELPHYS Tokyo JAPAN BLUECURRENT JAPAN
Tokyo
 JAPAN
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
THE EMPTY CAR CONVOY
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE JOURNEY OF DOING RIGHT
TATA CAPITAL
NON BANKING FINANCIAL COMPANY 		TATA CAPITAL Mumbai INDIA EDELMAN
Mumbai
 INDIA
HEARTOGRAPHY
NIKON SINGAPORE
NIKON 		J. WALTER THOMPSON SINGAPORE SINGAPORE
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN
ARIEL LIVING DRY GEL BALL 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG BLUECURRENT JAPAN
Tokyo
 JAPAN