Title Brand Product / Service PR Location Award
A02 Corporate Responsibility
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK
GREY TOKYO / GREY GROUP Singapore JAPAN
A10 Brand voice (incl. strategic storytelling)
#CHOOSETOSTART WITH THE NEW MOTO E
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
A01 Corporate Reputation & Communication
THE VETIVER PROJECT
PEERLESS LION / SHOKUBUTSU HANA PERSONAL CARE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
D01 Integrated Campaign led by PR
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
A06 Events & Experiential (incl. stunts)
WE COMPOST WEEKEND
WE COMPOST / SMALL BUSINESS
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
C01 Use of Digital in a PR campaign
FLYING SHOE STORE
CROCS / NORLIN
ENJIN Tokyo / AUR Tokyo JAPAN
B04 Charities, Public Health, Safety & Awareness Messages
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
B01 Fast Moving Consumer Goods
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
C02 Use of Social in a PR campaign
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
B04 Charities, Public Health, Safety & Awareness Messages
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
B01 Fast Moving Consumer Goods
THE BILLBOARD WITH NOTHING TO HIDE
FARM PRIDE FOODS / FREE RANGE EGGS
PPR SYDNEY Sydney / GPY&R Melbourne AUSTRALIA
C01 Use of Digital in a PR campaign
REAL CAR SHOGI
TOYOTA MARKETING JAPAN / TOYOTA MARKETING JAPAN
DELPHYS Tokyo / BLUECURRENT JAPAN Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney AUSTRALIA
D01 Integrated Campaign led by PR
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
B03 Consumer Services
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A02 Corporate Responsibility
MARK YOUR BOTTLE
AERSHAN / AERSHAN MINERAL WATER
CHEIL Beijing CHINA
A10 Brand voice (incl. strategic storytelling)
WAKUDOKI
TOYOTA MOTOR ASIA PACIFIC / TOYOTA MOTOR ASIA PACIFIC
DENTSU SINGAPORE / DENTSU Tokyo SINGAPORE
A09 Launch or re-launch
LIFELIVE
SAMSUNG / GEAR VR
EDELMAN Sydney / LEO BURNETT SYDNEY AUSTRALIA
LAUNCH OF MOTO G: A PHONE THAT IS ALWAYS THERE FOR YOU!
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
A10 Brand voice (incl. strategic storytelling)
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO. / CREDIT CARD
PROXIMITY CHINA Shanghai / UNCLE ADVERTISEMENT Shanghai CHINA
B01 Fast Moving Consumer Goods
PERFUME PORTRAITS
UNILEVER ASIA / LUX PERSONAL CARE
GOLIN Singapore / J. WALTER THOMPSON SINGAPORE SINGAPORE
A02 Corporate Responsibility
UTILITY COMPANY GIVES CUSTOMERS THE POWER TO SURVIVE
MERALCO (MANILA ELECTRIC COMPANY) / SALBA-BOTE FLOTATION DEVICE
DDB PHILIPPINES Taguig City THE PHILIPPINES
A06 Events & Experiential (incl. stunts)
CANDY ROCKET PROJECT
UHA MIKAKUTO CO. / PUCCHO CANDY
THE WINDWARD Tokyo / HAKUHODO Tokyo JAPAN
C01 Use of Digital in a PR campaign
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
C02 Use of Social in a PR campaign
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL
BASHFUL Sydney AUSTRALIA
B04 Charities, Public Health, Safety & Awareness Messages
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG / NON-PROFIT ORGANIZATION
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
C02 Use of Social in a PR campaign
MCTOLLBOOTH
McDONALD'S / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
C01 Use of Digital in a PR campaign
THE EMPTY CAR CONVOY
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A06 Events & Experiential (incl. stunts)
REAL CAR SHOGI
TOYOTA MARKETING JAPAN / TOYOTA MARKETING JAPAN
DELPHYS Tokyo / BLUECURRENT JAPAN Tokyo JAPAN
A02 Corporate Responsibility
KBC KOHIMA - THE UNCOMFORTABLE QUESTION
SONY ENTERTAINMENT TELEVISION / GENERAL ENTERTAINMENT
LEO BURNETT INDIA Mumbai INDIA
B01 Fast Moving Consumer Goods
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN K.K. / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo HONG KONG
B04 Charities, Public Health, Safety & Awareness Messages
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
Gold Spike
A09 Launch or re-launch
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
A10 Brand voice (incl. strategic storytelling)
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY / OGILVY PUBLIC RELATIONS AUSTRALIA Sydney AUSTRALIA
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY / PORTER NOVELLI SYDNEY AUSTRALIA
Silver Spike
B01 Fast Moving Consumer Goods
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY / OGILVY PUBLIC RELATIONS AUSTRALIA Sydney AUSTRALIA
B04 Charities, Public Health, Safety & Awareness Messages
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY / FIGHTING DOMESTIC VIOLENCE
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
A02 Corporate Responsibility
SURF LABAHAN
UNILEVER PHILIPPINES / DETERGENT
LOWE PHILIPPINES Makati City / OPEN Makati City THE PHILIPPINES
A06 Events & Experiential (incl. stunts)
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
C01 Use of Digital in a PR campaign
THE JOURNEY OF DOING RIGHT
TATA CAPITAL / NON BANKING FINANCIAL COMPANY
EDELMAN Mumbai / L & K SAATCHI & SAATCHI Mumbai INDIA
C02 Use of Social in a PR campaign
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
LIGHTING UP LIVES
PEPSICO PAKISTAN / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
A06 Events & Experiential (incl. stunts)
SYNC DINNER
KDDI CORPORATION / TELECOMMUNICATIONS PROVIDER
SIX Tokyo / HAKUHODO CREATIVE VOX Tokyo JAPAN
C01 Use of Digital in a PR campaign
HEARTOGRAPHY
NIKON SINGAPORE / NIKON
J. WALTER THOMPSON SINGAPORE / J. WALTER THOMPSON HONG KONG SINGAPORE
A10 Brand voice (incl. strategic storytelling)
POND'S #BEAUTIFULSTORY CAMPAIGN
UNILEVER PHILIPPINES / POND'S
VISIONS AND EXPRESSIONS Makati THE PHILIPPINES
B04 Charities, Public Health, Safety & Awareness Messages
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON
HS AD Seoul / PR ONE Seoul SOUTH KOREA
B01 Fast Moving Consumer Goods
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike
A02 Corporate Responsibility
THE ROBOT BAKER
STANDARD CHARTERED HONG KONG / FINANCIAL SERVICES
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
B01 Fast Moving Consumer Goods
FASHION EMERGENCY BOX
LILY / APPAREL
FRED & FARID SHANGHAI CHINA