Title Brand Product / Service PR Location Award
A01 Corporate Reputation & Communication
FARM RAK - THE SEEDING FRIENDSHIP PROJECT
SC ASSET / HOUSING DEVELOPMENT
J. WALTER THOMPSON BANGKOK THAILAND
A06 Events & Experiential (incl. stunts)
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
C01 Use of Digital in a PR campaign
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
B01 Fast Moving Consumer Goods
CALL HER NAME
POLA / RED B.A
CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo JAPAN
B04 Charities, Public Health, Safety & Awareness Messages
JUST
WWF / JUST
LEO BURNETT SYDNEY AUSTRALIA
A02 Corporate Responsibility
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
C02 Use of Social in a PR campaign
BBC FIRST #WHATSNEXT
BBC WORLDWIDE / SUBSCRIPTION TV CHANNEL
ADHESIVE PR Sydney AUSTRALIA
B03 Consumer Services
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
A09 Launch or re-launch
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON / KINDLE VOYAGE E-READER DEVICE
WEBER SHANDWICK Beijing HONG KONG
A10 Brand voice (incl. strategic storytelling)
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
B02 Consumer Products (incl. durable goods)
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo / MATERIAL Tokyo JAPAN
A09 Launch or re-launch
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
A10 Brand voice (incl. strategic storytelling)
LIFELIVE
SAMSUNG / GEAR VR
EDELMAN Sydney / LEO BURNETT SYDNEY AUSTRALIA
A02 Corporate Responsibility
THE LEGEND OF LION DANCE
TIMES SQUARE / SHOPPING MALL
HONG KONG
B03 Consumer Services
MCTOLLBOOTH
McDONALD'S / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Bronze Spike
C02 Use of Social in a PR campaign
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON / KINDLE VOYAGE E-READER DEVICE
WEBER SHANDWICK Beijing HONG KONG
B04 Charities, Public Health, Safety & Awareness Messages
THE VANISHING TREE
WWF / CHINA'S GREEN SHIFT INITIATIVE
GREY GROUP Shanghai CHINA
B01 Fast Moving Consumer Goods
MOM'S FIRST BIRTHDAY
P&G / PAMPERS
BEACON COMMUNICATIONS Tokyo JAPAN
C01 Use of Digital in a PR campaign
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
A06 Events & Experiential (incl. stunts)
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
A01 Corporate Reputation & Communication
MOBILE FUTURES AUSTRALIA
MONDELEZ INTERNATIONAL / CORPORATE COMMUNICATIONS
RED AGENCY Sydney AUSTRALIA
B02 Consumer Products (incl. durable goods)
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
D01 Integrated Campaign led by PR
CRASH TEST BABY!
PIGEON CORPORATION / RUNFEE STROLLER
BLUECURRENT JAPAN Tokyo HONG KONG
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON
HS AD Seoul / PR ONE Seoul SOUTH KOREA
B02 Consumer Products (incl. durable goods)
HEARTOGRAPHY
NIKON SINGAPORE / NIKON
J. WALTER THOMPSON SINGAPORE / J. WALTER THOMPSON HONG KONG SINGAPORE
A09 Launch or re-launch
#CHOOSETOSTART YOUR SMARTPHONE JOURNEY WITH THE MOTO E!
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
B03 Consumer Services
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO. / CREDIT CARD
PROXIMITY CHINA Shanghai / UNCLE ADVERTISEMENT Shanghai CHINA
A01 Corporate Reputation & Communication
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
Silver Spike
A06 Events & Experiential (incl. stunts)
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
B01 Fast Moving Consumer Goods
KIPPU KAT
NESTLE JAPAN / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo / VECTOR GROUP Tokyo JAPAN
C01 Use of Digital in a PR campaign
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA
DENTSU PUBLIC RELATIONS Tokyo JAPAN
C02 Use of Social in a PR campaign
FUEL THE FIRE
GIO INSURANCE / INSURANCE
LEO BURNETT SYDNEY AUSTRALIA
B04 Charities, Public Health, Safety & Awareness Messages
THE TAJ MUST SMILE
FHI WITH USAID / NOT FOR PROFIT
CORPORATE VOICE | WEBER SHANDWICK New Dehli HONG KONG
A10 Brand voice (incl. strategic storytelling)
REUNIONS
OMO / LAUNDRY DETERGENT
LOWE SINGAPORE SINGAPORE
A02 Corporate Responsibility
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
B04 Charities, Public Health, Safety & Awareness Messages
HELP FIND ME
MPAN / NON-PROFIT ORGANISATION
GREY GROUP Singapore SINGAPORE
A10 Brand voice (incl. strategic storytelling)
OUR SIMPLE
SAP ASIA PACIFIC JAPAN / EMPLOYEE ENGAGEMENT COMMUNICATIONS
BLUECURRENT GROUP HONG KONG Hong Kong / FLEISHMANHILLARD HONG KONG
B01 Fast Moving Consumer Goods
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
C02 Use of Social in a PR campaign
THE VOICE DONOR 2.0
TENCENT / WECHAT
PUBLICIS GUANGZHOU CHINA
C01 Use of Digital in a PR campaign
MOM'S FIRST BIRTHDAY
P&G / PAMPERS
BEACON COMMUNICATIONS Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A01 Corporate Reputation & Communication
SEEING A UTILITY COMPANY IN A BETTER LIGHT
MERALCO (MANILA ELECTRIC COMPANY) / MERALCO ADVISORY
DDB PHILIPPINES Taguig City THE PHILIPPINES
B03 Consumer Services
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
A09 Launch or re-launch
CRASH TEST BABY!
PIGEON CORPORATION / RUNFEE STROLLER
BLUECURRENT JAPAN Tokyo HONG KONG
B02 Consumer Products (incl. durable goods)
CRASH TEST BABY!
PIGEON CORPORATION / RUNFEE STROLLER
BLUECURRENT JAPAN Tokyo HONG KONG
D01 Integrated Campaign led by PR
MOTO G: A PHONE THAT IS ALWAYS THERE FOR YOU!
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
B03 Consumer Services
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
B02 Consumer Products (incl. durable goods)
MOTO G: A PHONE THATS ALWAYS THERE FOR YOU!
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
A09 Launch or re-launch
HELLO CATS
THINK ADOPTION / SHELTER CATS ADOPTION
FRED & FARID SHANGHAI CHINA