Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A09 Launch or re-launch
HELLO CATS
THINK ADOPTION
SHELTER CATS ADOPTION 		FRED & FARID SHANGHAI CHINA
LIFELIVE
SAMSUNG
GEAR VR 		LEO BURNETT SYDNEY AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
LAUNCH OF MOTO G: A PHONE THAT IS ALWAYS THERE FOR YOU!
MOTOROLA MOBILITY
SMARTPHONE 		ZENO GROUP Gurgaon INDIA
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE 		CJ WORX Bangkok THAILAND
A10 Brand voice (incl. strategic storytelling)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
ONE QUESTION CHANGED A LONG ESTABLISHED DEPARTMENT STORE
TSURUYA
DEPARTMENT STORE 		DENTSU Tokyo JAPAN
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL
EDUCATIONAL NONPROFIT ORGANIZATION 		CHEIL WORLDWIDE Seoul SOUTH KOREA
ROCKING OUT WITH MISO SOUP!
MARUKOME CO.
MISO SOUP 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
RECLAIMING THE CROWN OF HIGH QUALITY JAPANESE CHOCOLATE
MORINAGA & CO.
CONFECTIONARIES 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO 		HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES 		LEO BURNETT MELBOURNE AUSTRALIA
Silver
LIFELIVE
SAMSUNG
GEAR VR 		LEO BURNETT SYDNEY AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
REUNIONS
OMO
LAUNDRY DETERGENT 		LOWE SINGAPORE SINGAPORE
OUR SIMPLE
SAP ASIA PACIFIC JAPAN
EMPLOYEE ENGAGEMENT COMMUNICATIONS 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG FLEISHMANHILLARD
 SINGAPORE
#CHOOSETOSTART WITH THE NEW MOTO E
MOTOROLA MOBILITY
SMARTPHONE 		ZENO GROUP Gurgaon INDIA
WAKUDOKI
TOYOTA MOTOR ASIA PACIFIC
TOYOTA MOTOR ASIA PACIFIC 		DENTSU SINGAPORE SINGAPORE
THE VOICE
VISA INFORMATION SYSTEM (SHANGHAI) CO.
CREDIT CARD 		PROXIMITY CHINA Shanghai CHINA
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO 		CLEMENGER BBDO SYDNEY AUSTRALIA OGILVY PUBLIC RELATIONS AUSTRALIA
Sydney
 AUSTRALIA
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS 		CLEMENGER BBDO SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
Silver
POND'S #BEAUTIFULSTORY CAMPAIGN
UNILEVER PHILIPPINES
POND'S 		UNILEVER PHILIPPINES Manila THE PHILIPPINES
B01 Fast Moving Consumer Goods
ROCKING OUT WITH MISO SOUP!
MARUKOME CO.
MISO SOUP 		DENTSU Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO.
SWEETS 		BEIJING DENTSU ADVERTISING Beijing CHINA
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA
LIFEBUOY TOTAL 10 BAR SOAP 		BBH CHINA Shanghai CHINA
Short List
WEARABLE TOMATO
KAGOME CO.
TOMATOES 		HAKUHODO Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
MAGIC RUNNING
C’ESTBON MULENE
FUNCTIONAL DRINKS 		CHEIL Beijing CHINA
RECLAIMING THE CROWN OF HIGH QUALITY JAPANESE CHOCOLATE
MORINAGA & CO.
CONFECTIONARIES 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
CALL HER NAME
POLA
RED B.A 		HAKUHODO Tokyo JAPAN CYBERCASTING & PR (CCPR)
Tokyo
 JAPAN
MOM'S FIRST BIRTHDAY
P&G
PAMPERS 		BEACON COMMUNICATIONS Tokyo JAPAN
KIPPU KAT
NESTLE JAPAN
KIT KAT 		J. WALTER THOMPSON JAPAN Tokyo JAPAN VECTOR GROUP
Tokyo
 JAPAN
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES 		LEO BURNETT MELBOURNE AUSTRALIA
Bronze
SHARE THE LOAD
P&G INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Bronze
THE BILLBOARD WITH NOTHING TO HIDE
FARM PRIDE FOODS
FREE RANGE EGGS 		GPY&R Melbourne AUSTRALIA PPR SYDNEY
Sydney
 AUSTRALIA
PERFUME PORTRAITS
UNILEVER ASIA
LUX PERSONAL CARE 		J. WALTER THOMPSON SINGAPORE SINGAPORE GOLIN
Singapore
 SINGAPORE
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN K.K.
ARIEL LIVING DRY GEL BALL 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG BLUECURRENT JAPAN
Tokyo
 JAPAN
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA
DOLMIO 		CLEMENGER BBDO SYDNEY AUSTRALIA OGILVY PUBLIC RELATIONS AUSTRALIA
Sydney
 AUSTRALIA
LIFE SAVING DOT
TALWAR BINDI
BINDI 		GREY GROUP Singapore SINGAPORE
Silver
FASHION EMERGENCY BOX
LILY
APPAREL 		FRED & FARID SHANGHAI CHINA
THE GREAT WARM UP
THE NORTH FACE
TNF100 ULTRA MARATHON 		FRED & FARID SHANGHAI CHINA
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
CROTCH HACK
SEIREN CO.
BLUE PANTS 		DENTSU Tokyo JAPAN PLATINUM
Tokyo
 JAPAN
U6 TURBO ECO HYPER LAUNCH
LUXGEN MOTOR
LUXGEN MOTOR 		SHAPE ADVERTISING TAIPEI CHINESE TAIPEI
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
ONION NOTE
MICROSOFT JAPAN
SURFACE PRO 3 		WASA-BE ADVERTISING Tokyo JAPAN
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON
KINDLE VOYAGE E-READER DEVICE 		WEBER SHANDWICK Hong Kong HONG KONG WEBER SHANDWICK
Beijing
 CHINA
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS 		TBWA\HAKUHODO Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
THE KICK-BAG JOURNEY
AMERICAN TOURISTER
VIVOLITE LUGGAGE 		CJ WORX Bangkok THAILAND
HEARTOGRAPHY
NIKON SINGAPORE
NIKON 		J. WALTER THOMPSON SINGAPORE SINGAPORE
CRASH TEST BABY!
PIGEON CORPORATION
RUNFEE STROLLER 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG BLUECURRENT JAPAN
Tokyo
 JAPAN
MOTO G: A PHONE THATS ALWAYS THERE FOR YOU!
MOTOROLA MOBILITY
SMARTPHONE 		ZENO GROUP Gurgaon INDIA
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE
AIRLINE 		HAVAS WORLDWIDE SINGAPORE SINGAPORE HAVAS WORLDWIDE SIREN
Singapore
 SINGAPORE