Title Brand Product / Service PR Location Award
D01 Integrated Campaign led by PR
THE VOICE DONOR 2.0
TENCENT / WECHAT
PUBLICIS GUANGZHOU CHINA
A03 Public Affairs & Lobbying
SET IN STONE
CRIKEY / CRIKEY.COM.AU
LEO BURNETT MELBOURNE AUSTRALIA
A01 Corporate Reputation & Communication
SACRED GROUND
ADIDAS / SPORTING GOODS
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
D02 Costs/Creative Performance PR Campaign
‘FAKESPEARE’: LANDMARK EXPOSES INDIA’S TRICK LIT
LANDMARK STORES / STORES
EDELMAN INDIA Gurgaon / REDIFFUSION Y&R Gurgaon INDIA
A08 Sponsorship
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA / CURVED UHD TVS
EDELMAN Sydney / TRAFFIK Sydney AUSTRALIA
Silver Spike
A01 Corporate Reputation & Communication
OUR SIMPLE
SAP ASIA PACIFIC JAPAN / EMPLOYEE ENGAGEMENT COMMUNICATIONS
BLUECURRENT GROUP HONG KONG Hong Kong / FLEISHMANHILLARD HONG KONG
D01 Integrated Campaign led by PR
TRUE WETSUITS
QUIKSILVER JAPAN / WETSUITS
TBWA\HAKUHODO Tokyo / MATERIAL Tokyo JAPAN
B02 Consumer Products (incl. durable goods)
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A10 Brand voice (incl. strategic storytelling)
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU Tokyo / DENTSU PUBLIC RELATIONS Tokyo JAPAN
A09 Launch or re-launch
RECLAIMING THE CROWN OF HIGH QUALITY JAPANESE CHOCOLATE
MORINAGA & CO. / CONFECTIONARIES
DENTSU PUBLIC RELATIONS Tokyo JAPAN
B01 Fast Moving Consumer Goods
WEARABLE TOMATO
KAGOME CO. / TOMATOES
MATERIAL Tokyo / HAKUHODO Tokyo JAPAN
A02 Corporate Responsibility
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
C01 Use of Digital in a PR campaign
SHAKE FOR YOUTH OLYMPIC GAMES
COCA-COLA / EXPRESSION FOR WECHAT(SNS)
CHINA
B03 Consumer Services
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND / TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
C02 Use of Social in a PR campaign
I HATE THAILAND
TOURISM AUTHORITY OF THAILAND / TOURISM AUTHORITY OF THAILAND
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
B04 Charities, Public Health, Safety & Awareness Messages
TASTE NEEDS NO EYES
THAILAND-ASSOCIATION-OF-THE-BLIND / BLINDTASTE TV PROGRAM
BBDO BANGKOK THAILAND
A06 Events & Experiential (incl. stunts)
TALKABLE VEGETABLES
HUG MART / SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze Spike
A05 Media Relations
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
A03 Public Affairs & Lobbying
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY / FIGHTING DOMESTIC VIOLENCE
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
D02 Costs/Creative Performance PR Campaign
PISS ARTIST
BURLEIGH BREWERY / ARTWORK FOR THE ARCHIBALD PRIZE
DDB Sydney / MANGO Sydney AUSTRALIA
D01 Integrated Campaign led by PR
100PLUS THE GREAT STAY THIRSTY
F&N BEVERAGES MARKETING / ISOTONIC DRINK
PRISM London / Milk PR Kuala Lumpur MALAYSIA
A01 Corporate Reputation & Communication
THE WAITERS' MOM
THE BARBECUE PLAZA / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok / NINEDOTZ Bangkok THAILAND
A08 Sponsorship
FITNESS DATABASE & COACH THE COACHES
THE HONG KONG JOCKEY CLUB / NON-PROFIT ORGANIZATION
HONG KONG
A06 Events & Experiential (incl. stunts)
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Short List
C01 Use of Digital in a PR campaign
PAPER FASHION KIDS
3M JAPAN / SCOTCH®
ASATSU-DK Tokyo JAPAN
A02 Corporate Responsibility
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
B01 Fast Moving Consumer Goods
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
C02 Use of Social in a PR campaign
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
B04 Charities, Public Health, Safety & Awareness Messages
UNITED BY NAME
CONNECT LANKA GUARANTEE / LOVE NOT HATE
LEO BURNETT SOLUTIONS Colombo / ARC WORLDWIDE SRI LANKA Colombo SRI LANKA
A10 Brand voice (incl. strategic storytelling)
RECLAIMING THE CROWN OF HIGH QUALITY JAPANESE CHOCOLATE
MORINAGA & CO. / CONFECTIONARIES
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A09 Launch or re-launch
WEARABLE_BANANA
DOLE JAPAN / DOLE BANANA
DENTSU PUBLIC RELATIONS Tokyo JAPAN
B03 Consumer Services
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
B02 Consumer Products (incl. durable goods)
ONION NOTE
MICROSOFT JAPAN / SURFACE PRO 3
DENTSU Tokyo JAPAN
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON / KINDLE VOYAGE E-READER DEVICE
WEBER SHANDWICK Beijing HONG KONG
B03 Consumer Services
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
C02 Use of Social in a PR campaign
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
A10 Brand voice (incl. strategic storytelling)
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
B01 Fast Moving Consumer Goods
RECLAIMING THE CROWN OF HIGH QUALITY JAPANESE CHOCOLATE
MORINAGA & CO. / CONFECTIONARIES
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A02 Corporate Responsibility
KIPPU KAT
NESTLE JAPAN / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo / VECTOR GROUP Tokyo JAPAN
A09 Launch or re-launch
FLYING SHOE STORE
CROCS / NORLIN
ENJIN Tokyo / AUR Tokyo JAPAN
B04 Charities, Public Health, Safety & Awareness Messages
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
C01 Use of Digital in a PR campaign
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
HUNGRY BARBER
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
A08 Sponsorship
YOUTH FOOTBALL LEADERSHIP SCHEME
THE HONG KONG JOCKEY CLUB / NON-PROFIT ORGANIZATION
HONG KONG
A03 Public Affairs & Lobbying
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
D02 Costs/Creative Performance PR Campaign
GOOD-HEARTED LIBRARY PROJECT
STANDARD CHARTERED BANK KOREA / STANDARD CHARTERED BANK KOREA
TBWA\KOREA Seoul SOUTH KOREA
A01 Corporate Reputation & Communication
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Bronze Spike
D01 Integrated Campaign led by PR
#CHOOSETOSTART YOUR SMARTPHONE JOURNEY WITH THE NEW MOTO E
MOTOROLA / SMARTPHONE
ZENO GROUP Gurgaon INDIA
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND