| Title | THE IDEAL NAPPING LESSON |
| Brand | RECRUIT MARKETING PARTNERS |
| Product / Service | JYUKENSAPURI ONLINE STUDY SERVICE |
| Category | C01. Use of Digital in a PR campaign |
| Entrant | PUZZLE Tokyo, JAPAN |
| Entrant Company | PUZZLE Tokyo, JAPAN |
| PR Agency | CATCHBALL Tokyo, JAPAN |
| Production Company | DENTSU TEC Tokyo, JAPAN |
| Production Company 2 | PUZZLE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Satoshi Shinzin | catchball inc. | PR |
| Noritaka Kobuse | DENTSU INC. | Creative Director |
| Takanori Kubo | catchball inc. | PR |
| Soichi Ono | DENTSU INC. | Planner |
| Yohei Sako | Movie Director | |
| Keisuke Sato | DENTSU INC. | Planner |
| Shinya Matsuo | Cameraman | |
| Takuro Nemoto | DENTSU INC. | Account Executive |
| Taro Fujiwara | BISHOP MUSIC CO. | Music Producer |
| Ryo Nagasawa | DENTSU TEC INC. | Producer |
| Michinobu Takarada | BISHOP MUSIC CO. | Music Producer |
| Satoshi Shinzin | catchball inc. | PR |
| Katsuhiro Niwa | puzzle Inc. | Producer |
| Takanori Kubo | catchball inc. | PR |
| Kiyotaka Okamoto | puzzle Inc. | Designer |
| Yohei Sako | Movie Director | |
| Ayane Haizuka | puzzle Inc. | Production Designer |
| Shinya Matsuo | Cameraman | |
| Akinori Kanai | puzzle Inc. | Production Manager |
| Taro Fujiwara | BISHOP MUSIC CO. | Music Producer |
At Jukensapuri, an online study service to help prepare for entrance exams, we wondered, what could we do to support the students studying while sacrificing their sleep? Our idea was to develop a lesson itself. And not an intuitive lesson, but the world’s most tedious, sleep-worthy lesson.
The lesson was offered to around 600,000 students and was watched 380,000 times. Jyukensapuri has now grown to become used by one in two students, recognized as a premier online lesson service for students.
The lesson was watched 380,000 times. And WEB site - 126 spots,TV-3spots.
We focused on the fact that the trick to increasing exam study concentration is taking appropriate naps. Under Professor Endo’s supervision, we developed sleep-inducing lessons, taking into account lesson material, video, music, voice, everything – all based on science.
Japan’s school students are engaged in a fierce examination war of epic competitive proportions, sacrificing their sleep in the daily grind of entrance exam study.
The idea we came up with was to develop a lesson, because this is a form of media students always come into contact with. And not an intuitive lesson, but the world’s most tedious, sleep-worthy lesson.