THE IDEAL NAPPING LESSON

TitleTHE IDEAL NAPPING LESSON
ClientRECRUIT MARKETING PARTNERS
Product / ServiceJYUKENSAPURI ONLINE STUDY SERVICE
CategoryC01. Use of Digital in a PR campaign
EntrantPUZZLE Tokyo, JAPAN
Entrant Company PUZZLE Tokyo, JAPAN
PR Agency CATCHBALL Tokyo, JAPAN
Production Company DENTSU TEC Tokyo, JAPAN
Production Company 2 PUZZLE Tokyo, JAPAN

The Campaign

At Jukensapuri, an online study service to help prepare for entrance exams, we wondered, what could we do to support the students studying while sacrificing their sleep? Our idea was to develop a lesson itself. And not an intuitive lesson, but the world’s most tedious, sleep-worthy lesson.

The Brief

The lesson was offered to around 600,000 students and was watched 380,000 times. Jyukensapuri has now grown to become used by one in two students, recognized as a premier online lesson service for students.

Results

The lesson was watched 380,000 times. And WEB site - 126 spots,TV-3spots.

Execution

We focused on the fact that the trick to increasing exam study concentration is taking appropriate naps. Under Professor Endo’s supervision, we developed sleep-inducing lessons, taking into account lesson material, video, music, voice, everything – all based on science.

The Situation

Japan’s school students are engaged in a fierce examination war of epic competitive proportions, sacrificing their sleep in the daily grind of entrance exam study.

The Strategy

The idea we came up with was to develop a lesson, because this is a form of media students always come into contact with. And not an intuitive lesson, but the world’s most tedious, sleep-worthy lesson.

Credits

Name Company Position
Satoshi Shinzin catchball inc. PR
Noritaka Kobuse DENTSU INC. Creative Director
Takanori Kubo catchball inc. PR
Soichi Ono DENTSU INC. Planner
Yohei Sako Movie Director
Keisuke Sato DENTSU INC. Planner
Shinya Matsuo Cameraman
Takuro Nemoto DENTSU INC. Account Executive
Taro Fujiwara BISHOP MUSIC CO. Music Producer
Ryo Nagasawa DENTSU TEC INC. Producer
Michinobu Takarada BISHOP MUSIC CO. Music Producer
Satoshi Shinzin catchball inc. PR
Katsuhiro Niwa puzzle Inc. Producer
Takanori Kubo catchball inc. PR
Kiyotaka Okamoto puzzle Inc. Designer
Yohei Sako Movie Director
Ayane Haizuka puzzle Inc. Production Designer
Shinya Matsuo Cameraman
Akinori Kanai puzzle Inc. Production Manager
Taro Fujiwara BISHOP MUSIC CO. Music Producer