Title Brand Product / Service PR Location Award
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G
DDB GROUP SINGAPORE SINGAPORE
C01 Use of Digital in a PR campaign
BRAND LOVE
TBWA\DAN MANILA / ADVERTISING AGENCY
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A02 Corporate Responsibility
MARK YOUR BOTTLE
AERSHAN / AERSHAN MINERAL WATER
CHEIL Beijing CHINA
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney AUSTRALIA
A08 Sponsorship
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney AUSTRALIA
A06 Events & Experiential (incl. stunts)
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
Silver Spike
B03 Consumer Services
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
D01 Integrated Campaign led by PR
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
A02 Corporate Responsibility
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK
GREY TOKYO / GREY GROUP Singapore JAPAN
B03 Consumer Services
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
Bronze Spike
A06 Events & Experiential (incl. stunts)
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
C02 Use of Social in a PR campaign
ANCHOR KIDS MILK '10 MARKS' CAMPAIGN
FONTERRA COMMERCIAL TRADING (SHANGHAI) COMPANY / ANCHOR WHITE MILK
DDB CHINA GROUP Shanghai CHINA
B04 Charities, Public Health, Safety & Awareness Messages
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
C01 Use of Digital in a PR campaign
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Gold Spike
A02 Corporate Responsibility
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
A03 Public Affairs & Lobbying
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
B03 Consumer Services
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
B01 Fast Moving Consumer Goods
FASHION EMERGENCY BOX
LILY / APPAREL
FRED & FARID SHANGHAI CHINA
A07 Celebrity Endorsement
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL
BASHFUL Sydney / STELLAR CONCEPTS Sydney AUSTRALIA
C02 Use of Social in a PR campaign
GENERAL PANTS #GIVEPEACE
GENERAL PANTS GROUP / APPAREL / RETAIL
BASHFUL Sydney AUSTRALIA
A06 Events & Experiential (incl. stunts)
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
B04 Charities, Public Health, Safety & Awareness Messages
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
C02 Use of Social in a PR campaign
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
A06 Events & Experiential (incl. stunts)
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
D02 Costs/Creative Performance PR Campaign
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
A05 Media Relations
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo HONG KONG
B01 Fast Moving Consumer Goods
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN K.K. / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo HONG KONG
C01 Use of Digital in a PR campaign
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN / ARIEL LIVING DRY GEL BALL
BLUECURRENT JAPAN Tokyo HONG KONG
D01 Integrated Campaign led by PR
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
A02 Corporate Responsibility
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
B01 Fast Moving Consumer Goods
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
D02 Costs/Creative Performance PR Campaign
PISS ARTIST
BURLEIGH BREWERY / ARTWORK FOR THE ARCHIBALD PRIZE
DDB Sydney / MANGO Sydney AUSTRALIA
B03 Consumer Services
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
A02 Corporate Responsibility
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
C01 Use of Digital in a PR campaign
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND / AUTOMOTIVE
Y&R NZ Auckland NEW ZEALAND
Silver Spike
A01 Corporate Reputation & Communication
THE WAITERS' MOM
THE BARBECUE PLAZA / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok / NINEDOTZ Bangkok THAILAND
A06 Events & Experiential (incl. stunts)
THE WAITERS' MOM
THE BARBECUE PLAZA / BAR-B-Q PLAZA
GREYnJ UNITED Bangkok / NINEDOTZ Bangkok THAILAND
B03 Consumer Services
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
C02 Use of Social in a PR campaign
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney / MANGO Sydney AUSTRALIA
Silver Spike
B01 Fast Moving Consumer Goods
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike
B04 Charities, Public Health, Safety & Awareness Messages
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike