Title Brand Product / Service PR Location Award
C01 Use of Digital in a PR campaign
PAPER FASHION KIDS
3M JAPAN / SCOTCH®
ASATSU-DK Tokyo JAPAN
A01 Corporate Reputation & Communication
SACRED GROUND
ADIDAS / SPORTING GOODS
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
A06 Events & Experiential (incl. stunts)
SACRED GROUND
ADIDAS / SPORTING GOODS
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
C02 Use of Social in a PR campaign
PHOTOSHOP REAL: ADOBE FOOLS THE MEDIA ON APRIL 1
ADOBE SYSTEMS CO. / PHOTOSHOP
EDELMAN Tokyo / ULTRASUPERNEW JAPAN
JANE 100 VOICES
ADVANCED INFO SERVICE PUBLIC COMPANY / TELECOMMUNICATION NETWORK PROVIDER
DENTSU 360 Bangkok THAILAND
A02 Corporate Responsibility
MARK YOUR BOTTLE
AERSHAN / AERSHAN MINERAL WATER
CHEIL Beijing CHINA
B04 Charities, Public Health, Safety & Awareness Messages
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG / NON-PROFIT ORGANIZATION
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
A06 Events & Experiential (incl. stunts)
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney AUSTRALIA
A08 Sponsorship
STAY WITH PRIDE
AIRBNB / AIRBNB
WHYBIN\TBWA GROUP SYDNEY / N2N COMMUNICATIONS Sydney AUSTRALIA
A06 Events & Experiential (incl. stunts)
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
A09 Launch or re-launch
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON / KINDLE VOYAGE E-READER DEVICE
WEBER SHANDWICK Beijing HONG KONG
B02 Consumer Products (incl. durable goods)
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON / KINDLE VOYAGE E-READER DEVICE
WEBER SHANDWICK Beijing HONG KONG
C02 Use of Social in a PR campaign
RE-IGNITING A LOVE FOR READING IN CHINA
AMAZON / KINDLE VOYAGE E-READER DEVICE
WEBER SHANDWICK Beijing HONG KONG
A06 Events & Experiential (incl. stunts)
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
B02 Consumer Products (incl. durable goods)
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
A09 Launch or re-launch
THE KICK-BAG JOURNEY
AMERICAN TOURISTER / VIVOLITE LUGGAGE
CJ WORX Bangkok THAILAND
A02 Corporate Responsibility
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
A03 Public Affairs & Lobbying
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
B03 Consumer Services
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
A02 Corporate Responsibility
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS / ASIRI GROUP OF HOSPITALS
LEO BURNETT SOLUTIONS Colombo SRI LANKA
C02 Use of Social in a PR campaign
BBC FIRST #WHATSNEXT
BBC WORLDWIDE / SUBSCRIPTION TV CHANNEL
ADHESIVE PR Sydney AUSTRALIA
B04 Charities, Public Health, Safety & Awareness Messages
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON
HS AD Seoul / PR ONE Seoul SOUTH KOREA
C02 Use of Social in a PR campaign
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON
HS AD Seoul / PR ONE Seoul SOUTH KOREA
D01 Integrated Campaign led by PR
ORANGE RIBBON
BEAUTIFUL FOUNDATION / ORANGE RIBBON
HS AD Seoul / PR ONE Seoul SOUTH KOREA
C02 Use of Social in a PR campaign
THE UNLISTED CANDIDATE NO. 10 NOVA
BLIZZARD ENTERTAINMENT / HEROS OF THE STORM
M'ORANGE DIGITAL BRANDING AGENCY Taipei CHINESE TAIPEI
A06 Events & Experiential (incl. stunts)
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
D02 Costs/Creative Performance PR Campaign
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
B04 Charities, Public Health, Safety & Awareness Messages
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
Gold Spike
D01 Integrated Campaign led by PR
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
A06 Events & Experiential (incl. stunts)
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
B03 Consumer Services
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
A04 Crisis Communications & Issue Management
THAINESS
BURGER KING (THAILAND) / BURGER KING
MINTERACTION Bangkok THAILAND
D02 Costs/Creative Performance PR Campaign
PISS ARTIST
BURLEIGH BREWERY / ARTWORK FOR THE ARCHIBALD PRIZE
DDB Sydney / MANGO Sydney AUSTRALIA
B01 Fast Moving Consumer Goods
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
C01 Use of Digital in a PR campaign
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
C02 Use of Social in a PR campaign
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
A01 Corporate Reputation & Communication
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Bronze Spike
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
C02 Use of Social in a PR campaign
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
DONATE-POLINE
CHILDFUNDKOREA / CHARITY
HS AD Seoul / PR ONE Seoul SOUTH KOREA
B04 Charities, Public Health, Safety & Awareness Messages
DONATE-POLINE
CHILDFUNDKOREA / CHARITY
HS AD Seoul / PR ONE Seoul SOUTH KOREA
A06 Events & Experiential (incl. stunts)
DONATE-POLINE
CHILDFUNDKOREA / CHARITY
HS AD Seoul / PR ONE Seoul SOUTH KOREA
C01 Use of Digital in a PR campaign
SHAKE FOR YOUTH OLYMPIC GAMES
COCA-COLA / EXPRESSION FOR WECHAT(SNS)
CHINA