Title Client Product/Service Entrant Company Country Award
A01 Corporate Reputation & Communication
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City THE PHILIPPINES
Silver Spike
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Bronze Spike
SACRED GROUND
ADIDAS / SPORTING GOODS
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
A02 Corporate Responsibility
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore SINGAPORE
Silver Spike
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Short List
A06 Events & Experiential (incl. stunts)
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND / AUTOMOTIVE
Y&R NZ Auckland NEW ZEALAND
Silver Spike
RESTAURANT AUSTRALIA
TOURISM AUSTRALIA / TOURISM AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
TALKABLE VEGETABLES
HUG MART / SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Short List
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN
Short List
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA / CURVED UHD TVS
EDELMAN Sydney AUSTRALIA
Short List
A08 Sponsorship
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA / CURVED UHD TVS
EDELMAN Sydney AUSTRALIA
Silver Spike
A09 Launch or re-launch
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
A10 Brand voice (incl. strategic storytelling)
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
B01 Fast Moving Consumer Goods
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
B02 Consumer Products (incl. durable goods)
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B03 Consumer Services
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
MCTOLLBOOTH
McDONALD'S / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Bronze Spike
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
Gold Spike
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Bronze Spike
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG / NON-PROFIT ORGANIZATION
TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
C01 Use of Digital in a PR campaign
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C02 Use of Social in a PR campaign
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
Silver Spike
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
D01 Integrated Campaign led by PR
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
Bronze Spike