Title Brand Product / Service PR Location Award
A02 Corporate Responsibility
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Gold Spike
B04 Charities, Public Health, Safety & Awareness Messages
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
Gold Spike
A03 Public Affairs & Lobbying
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
B03 Consumer Services
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
C02 Use of Social in a PR campaign
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
A06 Events & Experiential (incl. stunts)
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND / AUTOMOTIVE
Y&R NZ Auckland NEW ZEALAND
Silver Spike
A10 Brand voice (incl. strategic storytelling)
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY / PORTER NOVELLI SYDNEY AUSTRALIA
Silver Spike
A01 Corporate Reputation & Communication
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
Silver Spike
A06 Events & Experiential (incl. stunts)
RESTAURANT AUSTRALIA
TOURISM AUSTRALIA / TOURISM AUSTRALIA
CLEMENGER BBDO SYDNEY / TOURISM AUSTRALIA Sydney AUSTRALIA
Silver Spike
A08 Sponsorship
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA / CURVED UHD TVS
EDELMAN Sydney / TRAFFIK Sydney AUSTRALIA
Silver Spike
D01 Integrated Campaign led by PR
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
B01 Fast Moving Consumer Goods
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike
B04 Charities, Public Health, Safety & Awareness Messages
LIFE SAVING DOT
TALWAR BINDI / BINDI
GREY GROUP Singapore SINGAPORE
Silver Spike
B02 Consumer Products (incl. durable goods)
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
C01 Use of Digital in a PR campaign
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE
SAATCHI & SAATCHI Singapore / SWEENEYVESTY Singapore SINGAPORE
Silver Spike
A10 Brand voice (incl. strategic storytelling)
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
A02 Corporate Responsibility
TOUCH THE PICKLE
P&G INDIA / WHISPER
BBDO INDIA Mumbai INDIA
Silver Spike
C02 Use of Social in a PR campaign
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney / MANGO Sydney AUSTRALIA
Silver Spike
B04 Charities, Public Health, Safety & Awareness Messages
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
C02 Use of Social in a PR campaign
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
B01 Fast Moving Consumer Goods
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK
HAKUHODO Tokyo JAPAN
Bronze Spike
A06 Events & Experiential (incl. stunts)
TALKABLE VEGETABLES
HUG MART / SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze Spike
B04 Charities, Public Health, Safety & Awareness Messages
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
C01 Use of Digital in a PR campaign
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Bronze Spike
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
A01 Corporate Reputation & Communication
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Bronze Spike
B03 Consumer Services
MCTOLLBOOTH
McDONALD'S / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
Bronze Spike
D01 Integrated Campaign led by PR
SHARE THE LOAD
P&G INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze Spike
C02 Use of Social in a PR campaign
MCTOLLBOOTH
McDONALD'S / McDONALD'S
LEO BURNETT GROUP MANILA THE PHILIPPINES
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Short List
D01 Integrated Campaign led by PR
LIVING MEMORIES
BRAKE / ROAD SAFETY
Y&R NZ Wellington NEW ZEALAND
B03 Consumer Services
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
A02 Corporate Responsibility
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
C02 Use of Social in a PR campaign
ISLAND
PRU LIFE UK / INSURANCE
BBDO GUERRERO Makati City / FLEISHMAN-HILLARD MANILA THE PHILIPPINES
B04 Charities, Public Health, Safety & Awareness Messages
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY / GENDER-EQUALITY
FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA
A01 Corporate Reputation & Communication
THE VETIVER PROJECT
PEERLESS LION / SHOKUBUTSU HANA PERSONAL CARE
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A08 Sponsorship
FITNESS DATABASE & COACH THE COACHES
THE HONG KONG JOCKEY CLUB / NON-PROFIT ORGANIZATION
HONG KONG
YOUTH FOOTBALL LEADERSHIP SCHEME
THE HONG KONG JOCKEY CLUB / NON-PROFIT ORGANIZATION
HONG KONG
A01 Corporate Reputation & Communication
SEEING A UTILITY COMPANY IN A BETTER LIGHT
MERALCO (MANILA ELECTRIC COMPANY) / MERALCO ADVISORY
DDB PHILIPPINES Taguig City THE PHILIPPINES
A02 Corporate Responsibility
CLEAN AIR IN A BOX
VOLKSWAGEN GROUP CHINA / VEHICLES
DDB CHINA GROUP Shanghai CHINA
CHINA IDEAL SEX BLUEBOOK
PFIZER / VIAGRA
BLUEDIGITAL Beijing CHINA
EQUAL FUTURE
ANZ / ANZ BANK
WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
B01 Fast Moving Consumer Goods
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY / OGILVY PUBLIC RELATIONS AUSTRALIA Sydney AUSTRALIA
C01 Use of Digital in a PR campaign
THE DOLMIO PEPPER HACKER
MARS FOOD AUSTRALIA / DOLMIO
CLEMENGER BBDO SYDNEY AUSTRALIA