Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Corporate Reputation & Communication
SACRED GROUND
ADIDAS
SPORTING GOODS		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
#MY NAME
CCTV
CCTV		 FRED & FARID SHANGHAI CHINA
Bronze
ISLAND
PRU LIFE UK
INSURANCE		 BBDO GUERRERO Makati City THE PHILIPPINES FLEISHMAN-HILLARD MANILA
Hong Kong
OGILVY PUBLIC RELATIONS
 THE PHILIPPINES
HONG KONG
Silver
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA
LIFEBUOY TOTAL 10 BAR SOAP		 BBH CHINA Shanghai CHINA
Short List
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
SHARE THE LOAD
P&G INDIA
ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA
WHISPER		 BBDO INDIA Mumbai INDIA
Silver
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND BEAT COMMUNICATIONS
Auckland
 NEW ZEALAND

Gold Spike
EQUAL FUTURE
ANZ
ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT
AIRLINE		 SAATCHI & SAATCHI Singapore SINGAPORE SWEENEYVESTY
Singapore
 SINGAPORE
Silver
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION
CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Short List
A06 Events & Experiential (incl. stunts)
PANICOUPON
CULTURE CONVENIENCE CLUB
PANICOUPON		 HAKUHODO Tokyo JAPAN
Short List
TALKABLE VEGETABLES
HUG MART
SUPERMARKET		 HAKUHODO Tokyo JAPAN
Bronze
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Short List
RESTAURANT AUSTRALIA
TOURISM AUSTRALIA
TOURISM AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA
Silver
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND
AUTOMOTIVE		 Y&R NZ Auckland NEW ZEALAND
Silver
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA
CURVED UHD TVS		 EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
Short List
A08 Sponsorship
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA
CURVED UHD TVS		 EDELMAN Sydney AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
Silver
A09 Launch or re-launch
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Short List
A10 Brand voice (incl. strategic storytelling)
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Silver
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
Silver
B01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA
LIFEBUOY TOTAL 10 BAR SOAP		 BBH CHINA Shanghai CHINA
Short List
#MYFAMILYCAN
SPC ARDMONA
PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Bronze
SHARE THE LOAD
P&G INDIA
ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Bronze
LIFE SAVING DOT
TALWAR BINDI
BINDI		 GREY GROUP Singapore SINGAPORE
Silver
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
B03 Consumer Services
MORNING LIKE A KING
BURGER KING
BURGER KING		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
EQUAL FUTURE
ANZ
ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
MCTOLLBOOTH
McDONALD'S
McDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES
Bronze
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN
FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Bronze
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND BEAT COMMUNICATIONS
Auckland
 NEW ZEALAND
Bronze
DONATE A FACE
CHHANV FOUNDATION
CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Bronze
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG
NON-PROFIT ORGANIZATION		 TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
LIVING MEMORIES
BRAKE
ROAD SAFETY		 Y&R NZ Wellington NEW ZEALAND

Gold Spike
LIFE SAVING DOT
TALWAR BINDI
BINDI		 GREY GROUP Singapore SINGAPORE
Silver
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY
HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND
AIR NEW ZEALAND		 ASATSU-DK Tokyo JAPAN
Bronze
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND BEAT COMMUNICATIONS
Auckland
 NEW ZEALAND
Bronze
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
C02 Use of Social in a PR campaign
DONATE A FACE
CHHANV FOUNDATION
CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Bronze
#MACITBETTER
MCDONALD'S
BIG MAC		 DDB Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA
Silver
CATSTACAM
MARS PETCARE AUSTRALIA
WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
Short List
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA
TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Silver
D01 Integrated Campaign led by PR
SHARE THE LOAD
P&G INDIA
ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Bronze
TOUCH THE PICKLE
P&G INDIA
WHISPER		 BBDO INDIA Mumbai INDIA
Silver
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK		 HAKUHODO Tokyo JAPAN
Bronze