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Grand Prix
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All Entries
Title Brand Product / Service PR Location Award
A01 Corporate Reputation & Communication
SACRED GROUND
ADIDAS / SPORTING GOODS		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
#MY NAME
CCTV / CCTV		 FRED & FARID SHANGHAI CHINA
Bronze Spike
ISLAND
PRU LIFE UK / INSURANCE		 BBDO GUERRERO Makati City THE PHILIPPINES
Silver Spike
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP		 BBH CHINA Shanghai CHINA
Short List
SHARE THE LOAD
P&G INDIA / ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Short List
TOUCH THE PICKLE
P&G INDIA / WHISPER		 BBDO INDIA Mumbai INDIA
Silver Spike
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Gold Spike
EQUAL FUTURE
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT / AIRLINE		 SAATCHI & SAATCHI Singapore SINGAPORE
Silver Spike
A05 Media Relations
DONATE A FACE
CHHANV FOUNDATION / CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Short List
A06 Events & Experiential (incl. stunts)
LOVE FROM LAND ROVER
LAND ROVER NEW ZEALAND / AUTOMOTIVE		 Y&R NZ Auckland NEW ZEALAND
Silver Spike
RESTAURANT AUSTRALIA
TOURISM AUSTRALIA / TOURISM AUSTRALIA		 CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON		 HAKUHODO Tokyo JAPAN
Short List
TALKABLE VEGETABLES
HUG MART / SUPERMARKET		 HAKUHODO Tokyo JAPAN
Bronze Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Short List
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA / CURVED UHD TVS		 EDELMAN Sydney AUSTRALIA
Short List
A08 Sponsorship
SLIDELINER
SAMSUNG ELECTRONICS AUSTRALIA / CURVED UHD TVS		 EDELMAN Sydney AUSTRALIA
Silver Spike
A09 Launch or re-launch
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Short List
A10 Brand voice (incl. strategic storytelling)
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
B01 Fast Moving Consumer Goods
LIFE SAVING DOT
TALWAR BINDI / BINDI		 GREY GROUP Singapore SINGAPORE
Silver Spike
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES		 LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
SHARE THE LOAD
P&G INDIA / ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Bronze Spike
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP		 BBH CHINA Shanghai CHINA
Short List
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
B03 Consumer Services
MORNING LIKE A KING
BURGER KING / BURGER KING		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
EQUAL FUTURE
ANZ / ANZ BANK		 WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver Spike
MCTOLLBOOTH
McDONALD'S / McDONALD'S		 LEO BURNETT GROUP MANILA THE PHILIPPINES
Bronze Spike
B04 Charities, Public Health, Safety & Awareness Messages
LIVING MEMORIES
BRAKE / ROAD SAFETY		 Y&R NZ Wellington NEW ZEALAND
Gold Spike
DONATE A FACE
CHHANV FOUNDATION / CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN		 DENTSU PLUS Bangkok THAILAND
Bronze Spike
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
LIFE SAVING DOT
TALWAR BINDI / BINDI		 GREY GROUP Singapore SINGAPORE
Silver Spike
FREE COFFEE MADE BY PEOPLE WITH HIV
AIDS CONCERN HONG KONG / NON-PROFIT ORGANIZATION		 TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
C01 Use of Digital in a PR campaign
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS		 DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze Spike
LOOK AT ME
SAMSUNG ELECTRONICS / SAMSUNG ELECTRONICS		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND		 ASATSU-DK Tokyo JAPAN
Bronze Spike
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
C02 Use of Social in a PR campaign
DONATE A FACE
CHHANV FOUNDATION / CHARITY		 CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
#MACITBETTER
MCDONALD'S / BIG MAC		 DDB Sydney AUSTRALIA
Silver Spike
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO		 HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA
Silver Spike
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS		 CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
D01 Integrated Campaign led by PR
SHARE THE LOAD
P&G INDIA / ARIEL MATIC		 BBDO INDIA Mumbai INDIA
Bronze Spike
TOUCH THE PICKLE
P&G INDIA / WHISPER		 BBDO INDIA Mumbai INDIA
Silver Spike
D02 Costs/Creative Performance PR Campaign
HIDE 'N RIDE
HIRAKATA PARK / AMUSEMENT PARK		 HAKUHODO Tokyo JAPAN
Bronze Spike