Title Brand Product / Service PR Location Award
A10 Brand voice (incl. strategic storytelling)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
A09 Launch or re-launch
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A10 Brand voice (incl. strategic storytelling)
ONE QUESTION CHANGED A LONG ESTABLISHED DEPARTMENT STORE
TSURUYA / DEPARTMENT STORE
DENTSU Tokyo JAPAN
B01 Fast Moving Consumer Goods
ROCKING OUT WITH MISO SOUP!
MARUKOME CO. / MISO SOUP
DENTSU PUBLIC RELATIONS Tokyo JAPAN
C02 Use of Social in a PR campaign
CUP OF LOVE
VINACAFÉ / SOLUBLE COFFEE
REDDER ADVERTISING Ho Chi Minh City VIETNAM
A06 Events & Experiential (incl. stunts)
MURATA CHEERLEADERS DEBUT
MURATA MANUFACTURING CO. / MURATA CHEERLEADERS
JAPAN
C02 Use of Social in a PR campaign
THE UNLISTED CANDIDATE NO. 10 NOVA
BLIZZARD ENTERTAINMENT / HEROS OF THE STORM
M'ORANGE DIGITAL BRANDING AGENCY Taipei CHINESE TAIPEI
D01 Integrated Campaign led by PR
MYSTERIOUS, SUPER-SKILLED GIRL BAND
NISSIN CISCO CO. / COCONUT SABLE BISCUITS
DENTSU Tokyo / DENTSU AD GEAR Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
B03 Consumer Services
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
D02 Costs/Creative Performance PR Campaign
LUXURY TAKEN TO NEW HEIGHTS
AIRFRANCE / AIRLINE
HAVAS WORLDWIDE SIREN Singapore SINGAPORE
B02 Consumer Products (incl. durable goods)
CROTCH HACK
SEIREN CO. / BLUE PANTS
PLATINUM Tokyo / DENTSU Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
PANICOUPON
CULTURE CONVENIENCE CLUB / PANICOUPON
HAKUHODO Tokyo JAPAN
Short List
TALKABLE VEGETABLES
HUG MART / SUPERMARKET
HAKUHODO Tokyo JAPAN
Bronze Spike
A02 Corporate Responsibility
SLIDONATION
HAPE HOLDING / TOY
BEIJING DENTSU ADVERTISING Beijing CHINA
B01 Fast Moving Consumer Goods
GLICO REALTIME MOSAIC SELFIE
SHANGHAI EZAKI GLICO FOODS CO. / SWEETS
BEIJING DENTSU ADVERTISING Beijing CHINA
A06 Events & Experiential (incl. stunts)
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Short List
B04 Charities, Public Health, Safety & Awareness Messages
THE ANTI-ABUSE SOUNDCHECK
FOUNDATION FOR WOMEN / FOUNDATION FOR WOMEN
DENTSU PLUS Bangkok THAILAND
Bronze Spike
A06 Events & Experiential (incl. stunts)
HUNGRY BARBER
MARS JAPAN / SNICKERS
I&S BBDO Tokyo JAPAN
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
A10 Brand voice (incl. strategic storytelling)
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL / EDUCATIONAL NONPROFIT ORGANIZATION
CHEIL WORLDWIDE Seoul / PENGTAI Seoul SOUTH KOREA
B03 Consumer Services
MORNING LIKE A KING
BURGER KING / BURGER KING
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS / SEOUL METROPOLITAN GOVERNMENTS
CHEIL WORLDWIDE Seoul SOUTH KOREA
C01 Use of Digital in a PR campaign
THE IDEAL NAPPING LESSON
RECRUIT MARKETING PARTNERS / JYUKENSAPURI ONLINE STUDY SERVICE
CATCHBALL Tokyo JAPAN
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
SHAKE FOR YOUTH OLYMPIC GAMES
COCA-COLA / EXPRESSION FOR WECHAT(SNS)
CHINA
B02 Consumer Products (incl. durable goods)
U6 TURBO ECO HYPER LAUNCH
LUXGEN MOTOR / LUXGEN MOTOR
SHAPE ADVERTISING TAIPEI CHINESE TAIPEI
C01 Use of Digital in a PR campaign
PAPER FASHION KIDS
3M JAPAN / SCOTCH®
ASATSU-DK Tokyo JAPAN
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
B01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
A09 Launch or re-launch
ENRICHED WITH GENEROSITY
SINGAPORE RED CROSS, FRIESLAND CAMPINA / MILK/CHARITY CROSS PROMOTION
LOWE SINGAPORE SINGAPORE
B04 Charities, Public Health, Safety & Awareness Messages
EXPIRES TODAY
SINGAPORE RED CROSS / SUPERMARKET/CHARITY CROSS PROMOTION
LOWE SINGAPORE SINGAPORE
TASTE NEEDS NO EYES
THAILAND-ASSOCIATION-OF-THE-BLIND / BLINDTASTE TV PROGRAM
BBDO BANGKOK THAILAND
C01 Use of Digital in a PR campaign
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A09 Launch or re-launch
WEARABLE TOMATO
KAGOME CO. / TOMATOES
MATERIAL Tokyo / HAKUHODO Tokyo JAPAN
B01 Fast Moving Consumer Goods
WEARABLE TOMATO
KAGOME CO. / TOMATOES
MATERIAL Tokyo / HAKUHODO Tokyo JAPAN
A02 Corporate Responsibility
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
A06 Events & Experiential (incl. stunts)
THE WORLD'S FIRST BILLBED
MOLTYFOAM / MATTRESSES
BBDO PAKISTAN Lahore PAKISTAN
B01 Fast Moving Consumer Goods
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
C01 Use of Digital in a PR campaign
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
C02 Use of Social in a PR campaign
MAGIC RUNNING
C’ESTBON MULENE / FUNCTIONAL DRINKS
CHEIL Beijing CHINA
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Gold Spike
A06 Events & Experiential (incl. stunts)
REVERSE APRIL FOOLS'
BMW / APRIL FOOLS' STUNT
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
WE COMPOST WEEKEND
WE COMPOST / SMALL BUSINESS
DDB GROUP NEW ZEALAND Auckland / MANGO/DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
B04 Charities, Public Health, Safety & Awareness Messages
DON'T TRADE ME
PAW JUSTICE / ANTI AUCTIONS
DDB GROUP NEW ZEALAND Auckland / BEAT COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike