Title Brand Product / Service PR Location Award
A10 Brand voice (incl. strategic storytelling)
#CHOOSETOSTART WITH THE NEW MOTO E
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
A09 Launch or re-launch
#CHOOSETOSTART YOUR SMARTPHONE JOURNEY WITH THE MOTO E!
MOTOROLA MOBILITY / SMARTPHONE
ZENO GROUP Gurgaon INDIA
D01 Integrated Campaign led by PR
#CHOOSETOSTART YOUR SMARTPHONE JOURNEY WITH THE NEW MOTO E
MOTOROLA / SMARTPHONE
ZENO GROUP Gurgaon INDIA
A06 Events & Experiential (incl. stunts)
#FAKATION
ETAM / RECALL BRAND AWARENESS
FRED & FARID SHANGHAI CHINA
C02 Use of Social in a PR campaign
#FAKATION
ETAM / RECALL BRAND AWARENESS
FRED & FARID SHANGHAI CHINA
B03 Consumer Services
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney AUSTRALIA
C02 Use of Social in a PR campaign
#MACITBETTER
MCDONALD'S / BIG MAC
DDB Sydney / MANGO Sydney AUSTRALIA
Silver Spike
A10 Brand voice (incl. strategic storytelling)
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
B03 Consumer Services
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
C02 Use of Social in a PR campaign
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO
HAVAS WORLDWIDE AUSTRALIA Sydney / ONE GREEN BEAN Sydney AUSTRALIA
Silver Spike
A01 Corporate Reputation & Communication
#MY NAME
CCTV / CCTV
FRED & FARID SHANGHAI CHINA
Bronze Spike
A09 Launch or re-launch
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Short List
A10 Brand voice (incl. strategic storytelling)
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Silver Spike
B01 Fast Moving Consumer Goods
#MYFAMILYCAN
SPC ARDMONA / PACKAGED FRUIT AND VEGETABLES
LEO BURNETT MELBOURNE AUSTRALIA
Bronze Spike
D02 Costs/Creative Performance PR Campaign
‘FAKESPEARE’: LANDMARK EXPOSES INDIA’S TRICK LIT
LANDMARK STORES / STORES
EDELMAN INDIA Gurgaon / REDIFFUSION Y&R Gurgaon INDIA
B03 Consumer Services
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
C01 Use of Digital in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
Bronze Spike
C02 Use of Social in a PR campaign
’LEAVE IT TO US’ REQUEST SYSTEM
AIR NEW ZEALAND / AIR NEW ZEALAND
ASATSU-DK Tokyo JAPAN
D01 Integrated Campaign led by PR
100PLUS THE GREAT STAY THIRSTY
F&N BEVERAGES MARKETING / ISOTONIC DRINK
PRISM London / Milk PR Kuala Lumpur MALAYSIA
A02 Corporate Responsibility
4G4GOOD
STARHUB / 4G
DDB GROUP SINGAPORE SINGAPORE
A10 Brand voice (incl. strategic storytelling)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B02 Consumer Products (incl. durable goods)
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
C01 Use of Digital in a PR campaign
A MESSAGE TO SPACE
HYUNDAI MOTOR COMPANY / HYUNDAI MOTOR COMPANY
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY
DENTSU PUBLIC RELATIONS Tokyo JAPAN
A02 Corporate Responsibility
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO / ALCOHO-LOCK
GREY TOKYO / GREY GROUP Singapore JAPAN
C02 Use of Social in a PR campaign
ANCHOR KIDS MILK '10 MARKS' CAMPAIGN
FONTERRA COMMERCIAL TRADING (SHANGHAI) COMPANY / ANCHOR WHITE MILK
DDB CHINA GROUP Shanghai CHINA
A02 Corporate Responsibility
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
B01 Fast Moving Consumer Goods
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA / LIFEBUOY TOTAL 10 BAR SOAP
BBH CHINA Shanghai CHINA
Short List
C02 Use of Social in a PR campaign
BBC FIRST #WHATSNEXT
BBC WORLDWIDE / SUBSCRIPTION TV CHANNEL
ADHESIVE PR Sydney AUSTRALIA
C01 Use of Digital in a PR campaign
BRAND LOVE
TBWA\DAN MANILA / ADVERTISING AGENCY
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
A01 Corporate Reputation & Communication
CALL HER NAME
POLA / RED B.A
CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo JAPAN
B01 Fast Moving Consumer Goods
CALL HER NAME
POLA / RED B.A
CYBERCASTING & PR (CCPR) Tokyo / HAKUHODO Tokyo JAPAN
A06 Events & Experiential (incl. stunts)
CANDY ROCKET PROJECT
UHA MIKAKUTO CO. / PUCCHO CANDY
THE WINDWARD Tokyo / HAKUHODO Tokyo JAPAN
A10 Brand voice (incl. strategic storytelling)
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY / PORTER NOVELLI SYDNEY AUSTRALIA
Silver Spike
C01 Use of Digital in a PR campaign
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY / PORTER NOVELLI SYDNEY AUSTRALIA
C02 Use of Social in a PR campaign
CATSTACAM
MARS PETCARE AUSTRALIA / WHISKAS
CLEMENGER BBDO SYDNEY / PORTER NOVELLI SYDNEY AUSTRALIA
Short List
A02 Corporate Responsibility
CHINA IDEAL SEX BLUEBOOK
PFIZER / VIAGRA
BLUEDIGITAL Beijing CHINA
CLEAN AIR IN A BOX
VOLKSWAGEN GROUP CHINA / VEHICLES
DDB CHINA GROUP Shanghai CHINA
D01 Integrated Campaign led by PR
CRASH TEST BABY!
PIGEON CORPORATION / RUNFEE STROLLER
BLUECURRENT JAPAN Tokyo HONG KONG
A09 Launch or re-launch
CRASH TEST BABY!
PIGEON CORPORATION / RUNFEE STROLLER
BLUECURRENT JAPAN Tokyo HONG KONG
B02 Consumer Products (incl. durable goods)
CRASH TEST BABY!
PIGEON CORPORATION / RUNFEE STROLLER
BLUECURRENT JAPAN Tokyo HONG KONG
CROTCH HACK
SEIREN CO. / BLUE PANTS
PLATINUM Tokyo / DENTSU Tokyo JAPAN
C02 Use of Social in a PR campaign
CUP OF LOVE
VINACAFÉ / SOLUBLE COFFEE
REDDER ADVERTISING Ho Chi Minh City VIETNAM
A06 Events & Experiential (incl. stunts)
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
B04 Charities, Public Health, Safety & Awareness Messages
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
C02 Use of Social in a PR campaign
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO) / APPEAL
BBDO INDIA Gurgaon INDIA
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX / DUREX CONDOMS
EDELMAN INDIA Gurgaon / DIGITASLBI New Delhi INDIA
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Short List
B04 Charities, Public Health, Safety & Awareness Messages
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike
C02 Use of Social in a PR campaign
DONATE A FACE
CHHANV FOUNDATION / CHARITY
CHEIL WORLDWIDE Gurgaon INDIA
Bronze Spike