Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Corporate Reputation & Communication
#MY NAME
CCTV
CCTV 		FRED & FARID SHANGHAI CHINA
Bronze
CALL HER NAME
POLA
RED B.A 		HAKUHODO Tokyo JAPAN CYBERCASTING & PR (CCPR)
Tokyo
 JAPAN
FARM RAK - THE SEEDING FRIENDSHIP PROJECT
SC ASSET
HOUSING DEVELOPMENT 		J. WALTER THOMPSON BANGKOK THAILAND
ISLAND
PRU LIFE UK
INSURANCE 		BBDO GUERRERO Makati City THE PHILIPPINES FLEISHMAN-HILLARD MANILA
Hong Kong
OGILVY PUBLIC RELATIONS
 THE PHILIPPINES
HONG KONG
Silver
MOBILE FUTURES AUSTRALIA
MONDELEZ INTERNATIONAL
CORPORATE COMMUNICATIONS 		RED AGENCY Sydney AUSTRALIA RED AGENCY
Sydney
 AUSTRALIA
OUR SIMPLE
SAP ASIA PACIFIC JAPAN
EMPLOYEE ENGAGEMENT COMMUNICATIONS 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG FLEISHMANHILLARD
 SINGAPORE
SACRED GROUND
ADIDAS
SPORTING GOODS 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Short List
SEEING A UTILITY COMPANY IN A BETTER LIGHT
MERALCO (MANILA ELECTRIC COMPANY)
MERALCO ADVISORY 		DDB PHILIPPINES Taguig City THE PHILIPPINES
THE VETIVER PROJECT
PEERLESS LION
SHOKUBUTSU HANA PERSONAL CARE 		TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
THE WAITERS' MOM
THE BARBECUE PLAZA
BAR-B-Q PLAZA 		GREYnJ UNITED Bangkok THAILAND
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS 		TBWA\HAKUHODO Tokyo JAPAN MATERIAL
Tokyo
 JAPAN
A02 Corporate Responsibility
4G4GOOD
STARHUB
4G 		DDB GROUP SINGAPORE SINGAPORE
ALCOHO-LOCK / WORLD'S FIRST BREATHALYZER BIKE LOCK
KOOWHO
ALCOHO-LOCK 		GREY TOKYO JAPAN
ANTI-BACTERIAL RED PACKET
UNILEVER CHINA
LIFEBUOY TOTAL 10 BAR SOAP 		BBH CHINA Shanghai CHINA
Short List
CHINA IDEAL SEX BLUEBOOK
PFIZER
VIAGRA 		BLUEDIGITAL Beijing CHINA BLUEDIGITAL
Beijing
 CHINA
CLEAN AIR IN A BOX
VOLKSWAGEN GROUP CHINA
VEHICLES 		DDB CHINA GROUP Shanghai CHINA
EQUAL FUTURE
ANZ
ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
ISLAND
PRU LIFE UK
INSURANCE 		BBDO GUERRERO Makati City THE PHILIPPINES FLEISHMAN-HILLARD MANILA
Hong Kong
OGILVY PUBLIC RELATIONS
 THE PHILIPPINES
HONG KONG
KBC KOHIMA - THE UNCOMFORTABLE QUESTION
SONY ENTERTAINMENT TELEVISION
GENERAL ENTERTAINMENT 		LEO BURNETT INDIA Mumbai INDIA
KIPPU KAT
NESTLE JAPAN
KIT KAT 		J. WALTER THOMPSON JAPAN Tokyo JAPAN VECTOR GROUP
Tokyo
 JAPAN
LOOK AT ME
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Grand Prix
MARK YOUR BOTTLE
AERSHAN
AERSHAN MINERAL WATER 		CHEIL Beijing CHINA
SHARE THE LOAD
P&G INDIA
ARIEL MATIC 		BBDO INDIA Mumbai INDIA
Short List
SLIDONATION
HAPE HOLDING
TOY 		BEIJING DENTSU ADVERTISING Beijing CHINA
SOAP BUS TICKET
ASIRI GROUP OF HOSPITALS
ASIRI GROUP OF HOSPITALS 		LEO BURNETT SOLUTIONS Colombo SRI LANKA
SURF LABAHAN
UNILEVER PHILIPPINES
DETERGENT 		LOWE PHILIPPINES Makati City THE PHILIPPINES
THE LEGEND OF LION DANCE
TIMES SQUARE
SHOPPING MALL 		OMD HONG KONG HONG KONG
THE ROBOT BAKER
STANDARD CHARTERED HONG KONG
FINANCIAL SERVICES 		TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
THE WORLD'S FIRST BILLBED
MOLTYFOAM
MATTRESSES 		BBDO PAKISTAN Lahore PAKISTAN
TOUCH THE PICKLE
P&G INDIA
WHISPER 		BBDO INDIA Mumbai INDIA
Silver
UTILITY COMPANY GIVES CUSTOMERS THE POWER TO SURVIVE
MERALCO (MANILA ELECTRIC COMPANY)
SALBA-BOTE FLOTATION DEVICE 		DDB PHILIPPINES Taguig City THE PHILIPPINES
A03 Public Affairs & Lobbying
DON'T TRADE ME
PAW JUSTICE
ANTI AUCTIONS 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND BEAT COMMUNICATIONS
Auckland
 NEW ZEALAND

Gold Spike
EQUAL FUTURE
ANZ
ANZ BANK 		WHYBIN\TBWA GROUP MELBOURNE AUSTRALIA
Silver
LOOK AGAIN
SOUTH KOREA MINISTRY OF GENDER EQUALITY & FAMILY
FIGHTING DOMESTIC VIOLENCE 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
SET IN STONE
CRIKEY
CRIKEY.COM.AU 		LEO BURNETT MELBOURNE AUSTRALIA
THE STORY OF JOKOWI'S IMPROMPTU WALKABOUT CAMPAIGN
JOKOWIMANIA (JO-MAN)
PRESIDENTIAL ELECTION 		BERAKAR KOMUNIKASI Jakarta INDONESIA
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY
GENDER-EQUALITY 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
A04 Crisis Communications & Issue Management
INSPIRING SPIRIT
SCOOT
AIRLINE 		SAATCHI & SAATCHI Singapore SINGAPORE SWEENEYVESTY
Singapore
 SINGAPORE
Silver
THAINESS
BURGER KING (THAILAND)
BURGER KING 		MINTERACTION Bangkok THAILAND
A05 Media Relations
DO THE REX
RECKITT BENCKISER GROUP - DUREX
DUREX CONDOMS 		EDELMAN INDIA Gurgaon INDIA EDELMAN INDIA
Gurgaon
 INDIA
DONATE A FACE
CHHANV FOUNDATION
CHARITY 		CHEIL WORLDWIDE Gurgaon INDIA
Short List
INDOOR DRYING INDEX
PROCTER & GAMBLE JAPAN
ARIEL LIVING DRY GEL BALL 		BLUECURRENT GROUP HONG KONG Hong Kong HONG KONG BLUECURRENT JAPAN
Tokyo
 JAPAN
WORKING DADDY
SOUTH KOREA MINISTRY OF GENDER EQUALITY AND FAMILY
GENDER-EQUALITY 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
A06 Events & Experiential (incl. stunts)
#FAKATION
ETAM
RECALL BRAND AWARENESS 		FRED & FARID SHANGHAI CHINA
CANDY ROCKET PROJECT
UHA MIKAKUTO CO.
PUCCHO CANDY 		PYRAMID FILM Tokyo JAPAN THE WINDWARD
Tokyo
JAPAN
DEAR MR. TERRY SAVAGE
INDIAN CONFEDERATION OF NGOS (ICONGO)
APPEAL 		BBDO INDIA Gurgaon INDIA
DONATE-POLINE
CHILDFUNDKOREA
CHARITY 		HS AD Seoul SOUTH KOREA PR ONE
Seoul
 SOUTH KOREA
FRIENDS NAME TAG CAMPAIGN
SEOUL METROPOLITAN GOVERNMENTS
SEOUL METROPOLITAN GOVERNMENTS 		CHEIL WORLDWIDE Seoul SOUTH KOREA
HIDE 'N RIDE
HIRAKATA PARK
AMUSEMENT PARK 		HAKUHODO Tokyo JAPAN
HUNGRY BARBER
MARS JAPAN
SNICKERS 		I&S BBDO Tokyo JAPAN