NEWSPAPER FES!!
| Title | NEWSPAPER FES!! |
| Brand | THE HOKKOKU NEWSPAPERS CO. |
| Product / Service | HOKKOKU NEWSPAPER |
| Category | A02. Augmented Mobile Experience |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | DENTSU CREATIVE X Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| KYOSUKE FUKUOKA | DENTSU INC. | Creative Director / Planner / Copywriter |
| YOSHIYUKI IMOTO | DENTSU INC. | Planner / Art Director |
| JUNTA YOSHIKAWA | DENTSU INC. | Planner / Strategic Planner |
| SATOSHI HIROKAWA / NORIKAZU NAKAI | DENTSU INC. | Media Planner |
| YOSUKE SUGIOKA / MAO FUJIMOTO / RYOMA HIRATA | DENTSU INC. | Designer |
| YUSUKE TOGASHI | DENTSU MUSIC AND ENTERTAINMENT INC. | Copywrite Manager |
| MASAFUMI FUJIOKA | DENTSU CREATIVE X INC. | Producer |
| ATSUSHI NAKAMURA | DENTSU CREATIVE X INC. | Production Manager |
| HIROSHI NAKAO | ASICA | Director |
| SHIGEO HATTORI / YUTA KOSHIZAWA | Qoncept, Inc. | AR Director / AR Developer |
| HIDEYUKI HASHIMOTO | Freelance | Cinematographer |
| MASAHIRO IBARAKI | Freelance | Gaffer |
| KAZUFUMI KIMURA | kimgym | CG Animation |
| SATORU YAMAZAKI | IMAGE Co., Ltd. | CG Animation |
| DAISUKE YAMAZAKI / HYUNJI KIM | Freelance | CG Animation |
| TORU MOROOKA | Freelance | Illustrator |
| NAOKI MORI | DENTSU INC. | Application Producer |
| NORIAKI OKADA | DENTSU INC. | Application Technologist |
| TAKASHI KASAI | CREEK & RIVER Co., Ltd. | Application Engineer |
Creative Execution
"NEWSPAPER FES!" was held on May 20th. By using the AR technology app for smartphones, readers can enjoy 8 artists performing their songs over beautiful scenery of Japan. The performances were played simultaneously by subscribers and even those who usually don't come to music festivals were involved.
The performances were played over 30,000 times within a day and more than 100 online picked up the event. It became a popular topic on social media and many young Hokkoku Newspaper readers tweeted that they were glad to be subscribers. Also, many of the May 20th edition were sold on online auction websites
The number of subscribers of Hokkoku Newspaper has been decreasing year by year and we had to appeal to subscribers in a new way. The world’s first "NEWSPEPER FES!" , held on May 20th, was an experimental event to connect the traditional newspaper and leading-edge entertainment technologies. We turned the local newspaper into a music festival venue by using the AR technology app for smartphones.