AGAINST AND WITH SMARTPHONES
| Title | AGAINST AND WITH SMARTPHONES |
| Brand | CANON |
| Product / Service | EOS |
| Category | A02. Augmented Mobile Experience |
| Entrant | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Entrant Company | BEIJING DENTSU ADVERTISING Beijing, CHINA |
| Advertising Agency | BEIJING DENTSU ADVERTISING Beijing, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| HIROSHI YODA | Beijing Dentsu Advertising CO., LTD. | GROUP EXECUTIVE CREATIVE DIRECTOR |
| HIROYOKI TSUJIMURA | Beijing Dentsu Advertising CO., LTD. | Creative Director |
| SHENGLI LIN | Beijing Dentsu Advertising CO., LTD. | Copywriter |
| WENGANG ZHAO | Beijing Dentsu Advertising CO., LTD. | Art Director |
| GUODONG WU | Beijing Dentsu Advertising CO., LTD. | Designer |
| TAKEMASA MOCHIZUKI | Beijing Dentsu Advertising CO., LTD. | Account Director |
| SOHEI SHINOMIYA | Beijing Dentsu Advertising CO., LTD. | Account Manager |
| TOMOKO MURO | Beijing Dentsu Advertising CO., LTD. | Account Executive |
| GUANG CUI | Beijing Dentsu Advertising CO., LTD. | MEDIA PLANNING DIRECTOR |
| LIN XIANG | Beijing Dentsu Advertising CO., LTD. | Strategic Planning Director |
| YOSHIMASA MARUBAYASHI | Beijing Dentsu Advertising CO., LTD. | RESEACH AND DATA ANALYST |
Creative Execution
TO LEVERAGE THE UBIQUITY OF SMARTPHONES IN INTRODUCING THE NEW EOS 7DMARK2,WE DEVELOPED THE I-CUBE, A SIMPLE 3D VISUALIZER.
OVER 50% OF I-CUBE RECIPIENTS WERE PIQUED TO LEARN ABOUT EOS 7DMARK2, AND STAYED EXPLORING THE CAMPAIGN SITE FOR AN AVERAGE OF 6 MINUTES!
SMARTPHONES ENCROACH ON THE MARKET OF DIGITAL CAMERAS, MORE AND MORE PICTURES ARE TAKEN WITH SMARTPHONES EACH DAY.CLIENT THOUGHT THAT SMARTPHONE IS A ENEMY, BUT WE CHANGE THE THOUGHT.