REV TRANSLATOR
| Title | REV TRANSLATOR |
| Brand | YAMAHA MOTOR CO. |
| Product / Service | YAMAHA MOTOR |
| Category | C01. Producs |
| Entrant | GREAT WORKS Tokyo, JAPAN |
| Entrant Company | GREAT WORKS Tokyo, JAPAN |
| Advertising Agency | GREAT WORKS Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yo Suzuki | Great Works KK | Creative Director |
| Naohiro Kitagawa | KAYAC | Producer |
| Soichi Izumi | KAYAC | Director |
| Tetsuji Hasegawa | KAYAC | Copywriter |
| Tomoya Sasaki | KAYAC | Art Director |
| Jun Fukuzawa | KAYAC | Designer |
| Miho Mochizuki | KAYAC | iOS programmer |
| Lihn Le | KAYAC | Android programmer |
| Hiroki Sato | KAYAC | Server-side engineer |
| Sayuri Tsukida | KAYAC | Markup engineers |
| Satoshi Ogawa | KAYAC | Consultation and support |
| Tachibana Toshiaki | KAYAC | Cooperation toward Suzuka 8 Hours |
| Sasaki Seiya | KAYAC | Consultation and support |
| Azusa Manabe | KAYAC | Cooperation toward Suzuka 8 Hours |
| Ryohei Koda | KAYAC | Cooperation toward Suzuka 8 Hours |
| Hisaharu Suzuki | Evixar Japan, Inc. | Partner |
| Yasuhiko Nagatomo | Evixar Japan, Inc. | Partner |
| Yotaro Pierre Goda | KAYAC | Copywriter |
| Shin Terauchi | none | Items illustration |
| Megumi Hatta | Great Works KK | Assistant Production Manager |
Creative Execution
Each time you translate an engine sound, you earn points. Accumulated points can be redeemed for rare Yamaha items. We prepared more than 100 millions translation results as sentences, which differ depending on time and weather. RevStory is a series of videos about the thoughts of product development of Yamaha Motor.When you access the videos on PC and translate the engine sounds,you can get the message more. The world’s first engine translation app. RevTranslator showed great success, not only in Japan but throughout the world. It also generated high engagement in social media.
Achievements: · Reached the top of iOS App Store’s Entertainment category in Japan. · Downloaded 90,908 times (as per 2015.1.14) · Reached users in 151 countries.
We offered the solution of engine sounds translation to enhance the engine-to-human communication. Rev Translator, is the world’s first engine translation app. The function that allows you to understand the thoughts of the engines.