Creative Execution

First, cyclist downloads the GPS Bay Navigation app. The cyclist registers and chooses the cyclist mode. He enters the destination and activates the app. When the app on the driver’s phone detects a cyclist within a 1 km radius, a cyclist icon will appear to alert the driver.

Cyclist safety awareness was raised, and fatalities dropped to 30%. Many cyclists in Jakarta started using the app. This simple innovation garnered widespread public and media attention. But most importantly, this one simple solution resulted in a great impact on cyclists’ safety on the road.

Cycling is getting increasingly popular in Jakarta. But the number of car accidents involving cyclists has been on the rise. Many lives were taken because drivers did not pay enough attention to cyclists. The Jakarta Bintang Cyclist Club saw the problem and collaborated with GPS Bay, popular navigation app in Indonesia, to keep cyclists safe. One simple feature, cyclist alert, was added to the existing app to detect cyclists and to inform drivers of cyclists ahead. Instead of just spreading awareness, we took action and reached the cyclists directly through a familiar mobile app that is often used by drivers in Jakarta.