Title | 4,000 PEOPLE'S MUSIC VIDEO |
Brand | GYAO |
Product / Service | GYAO! |
Category | A03. Networked Mobile Technology |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
KAZUAKI HASHIDA | HAKUHODO KETTLE | Creative Director |
SAYAKA SAKATA | HAKUHODO KETTLE | Director |
we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes.
Finally, over 4,000 people participated in this music video.
we created a single story and draw all of the cuts.And we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes. One by one, we took enthusiasm of the fans and combined them into a single story of love.