4,000 PEOPLE'S MUSIC VIDEO

Title4,000 PEOPLE'S MUSIC VIDEO
BrandGYAO
Product / ServiceGYAO!
CategoryA03. Networked Mobile Technology
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
KAZUAKI HASHIDA HAKUHODO KETTLE Creative Director
SAYAKA SAKATA HAKUHODO KETTLE Director

Creative Execution

we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes.

Finally, over 4,000 people participated in this music video.

we created a single story and draw all of the cuts.And we developed a smartphone app. In the app, one of the cuts is displayed and a photo is taken according to the instruction. The fans get an opportunity to participate in many different scenes. One by one, we took enthusiasm of the fans and combined them into a single story of love.

Links

Mobile URL