Creative Execution

1 Click banner – All a user had to do was click on the banner on a site that it was shown and a reminder was set directly in their mobile phones for a specific game that was airing. A simple yet effective solution where we made sure the fans never missed a single match. The ads were run for 3 months on a detailed targeting of websites that our TG would visit. Automatic set up of calendar reminders made it easy for users to set up a reminder for a particular game

• 2,1396,949 impressions on mobile • 189556 reminders set • 70 % increase in TRP during the campaign

We had a threefold objective for the campaign. To tackle SST – Sports Not ON Standard Time Tackle the time difference of the LIVE games in NBA to the timings it is aired in India – Early Morning Increase TRP of the early morning games. Our TG are smartphone addicts – Heavy on using social media, games, watching videos & setting up birthday reminders. The act of setting up a reminder was one that every smart phone user would’ve done, at one point or another. Reminders were taken as the key insight to tackle the problem of SST. Hence we created a media strategy through which users would get notification reminders of their favourite matches, so that they wouldn’t miss the live matches.