Creative Execution

The wearable is a UV radiation sensor with its own power source and data-writing functionality, artfully hidden inside a fashion accessory. As the women went about their days, the UV sensor would constantly measure how much UV radiation was hitting the women. Then that data would be saved to the device. The data was then analzyed & visualized through a custom-built web app for easy understanding. We needed to make sure that the sun dial was getting as much exposure as the women's skin. So material opacity, UV porousness were taken into consideration.

The wearable’s readings were a surprise to everyone. 1) Our ladies were exposed to a constant level of UV radiation wherever they were, indoors or out. Day or night*! 2) As expected, radiation spiked at noon but then remained at least 50% higher than the day’s average in the mid-afternoon. 3) Even at times of day believed to be safest, like in the early mornings or night (!)* they had high readings of UV radiation with high potential for intense damage to skin. *due to indoor UV sources Stunned by the findings, our influencers have shared that they are now more conscientious about applying sunscreen everyday. They have since shared their the findings through a press roundtable, their social accounts & blogs, while Daylong produced a video. The content has since garnered: PHP 5million + In earned media 30%+ growth In social media fan base 70%+ growth In community engagement

Daylong Sun Sensor A wearable sensor that tracked just how much UV radiation Filipinas were exposed to, testing if they really needed sun protection everyday ___ Daylong, a sunscreen formulated especially for daily use, needed to challenge professional women's belief that they are NOT in danger from UV radiation. They religiously put on sunscreen at the beach or pool, but dismiss the need on regular days because they’re “just going from the house to office anyway”, or “they just stay at home”. UV radiation had to be made evident to them. WHAT WE DID So we created a wearable pendant that could measure & track how much UV radiation they were really exposed to. We gave the Daylong Sun Sensor to 5 bloggers who wore it for 2 weeks. Afterwards, we shared the data & findings with them – which had them reaching for their Daylong in no time.