MEET METRO
| Title | MEET METRO |
| Brand | TOKYO METRO CO. |
| Product / Service | SUBWAY |
| Category | A01. Activation by Location or Proximity |
| Entrant | MEET & MEET Tokyo, JAPAN |
| Entrant Company | MEET & MEET Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | MEET & MEET Tokyo, JAPAN |
| Production Company 2 | DELTRO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Tohata Kota | Dentsu.Inc | Creative Director |
| Iwashita Satoru | Dentsu.Inc | Art Director |
| Onoe Noriaki | Dentsu.Inc | Planner |
| Ushikubo Dan | Dentsu.Inc | Planner |
| Fujita Takuya | Dentsu.Inc | Copywriter |
| Ando Daisuke | Dentsu.Inc | Agency Producer |
| Tukamoto Yousuke | Dentsu.Inc | Acount Extive |
| Ogawa Shinsaku | meet & meet | Producer |
| Sakamoto Masanori | Deltro | Art Director |
| Shoda Saeka | Deltro | Designer |
| Murayama Ken | Deltro | Programmer |
| Yano Shogo | Deltro | Front End Engineer |
| Hosokawa Masaru | northshore | Technical Director |
| Yano Shogo | northshore | Technical Director |
| Kimura Hiroyuki | Fores Inc. | |
| Hou Meishou | Fores Inc. | |
| Kishimoto Eijirou | Fores Inc. |
Creative Execution
We have created an app “MEET METRO” to make sure the runner and cheerer could meet one another. There are 2 Functions: ・Check the position of the marathon runner ・The Metro helps to show where the two can “meet” one another. From the mobile tracking of the runner, the app calculates the arrival time of various points. Supports the transfer of the cheerer by route guide function. You can capture memories through photos when you meet one another.
・17,000 Downloads ・Instant Access Number 330,000 (30,000 runners) ・Featured in a popular TV program ・The Metro is being recognized than just a mere transportation system. The Metro supports people to meet one another.
Tokyo Metro, which greatly supports the Metropolis of Tokyo. It has an excellent reputation for on- time service and low accident rates, but there’s still a trial. The world’s leading and largest Marathon in Japan. The most crowded day on subways with millions of people around us. People were forgetting to meet one another, so the metro transports people everyday decided to support further encounters.