NEYMAR JR. CRAZY SKILLS
| Title | NEYMAR JR. CRAZY SKILLS |
| Brand | PANASONIC CORPORATION |
| Product / Service | NEYMAR JR. CRAZY SKILLS |
| Category | B01. Mobile Websites |
| Entrant | BASCULE Tokyo, JAPAN |
| Entrant Company | BASCULE Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | BASCULE Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Hisao Tsugita | Panasonic Corporation | Client Supervisor |
| Masayoshi Boku | Bascule Inc. | Executive Creative Director |
| Nobuo Hara | Bascule Inc. | Creative Director |
| Megumu Kasuga | Bascule Inc. | Art Director |
| Takayuki Watanabe | Bascule Inc. | Visual Engineer |
| Yoshio Kakehashi | Bascule Inc. | Visual Engineer |
| Seiki Nakayama | Bascule Inc. | Technical Director |
| Kazuyoshi Usui | Bascule Inc. | 3D Engineer |
| Tsuyoshi Aizu | Bascule Inc. | Server Engineer |
| Tetsuhiro Maruyama | Bascule Inc. | Server Engineer |
| Mari Yoshida | Bascule Inc. | Production Manager |
| Shojiro Nakaoka | bitztream | Sound Designer |
| Shouji Maruyama | Sound Designer | |
| Yasuharu Sasaki | Dentsu Inc. | Executive Creative Director |
| Yoshihiro Kawamura | Dentsu Inc. | Communication Planner |
| Tatsuki Tatara | Dentsu Inc. | Communication Planner |
| Hiroaki Nakamura | Dentsu Inc. | Account Supervisor |
| Yoshihide Yamamoto | Dentsu Inc. | Account Executive |
| Kosuke Kisaka | Dentsu Inc. | Casting |
| Forces11 | Forces11 | 3D Motion Modeling |
Creative Execution
It's not just a motion capture, but it was reproduced from movies that Neymar Jr played in actual games in past. The point is movie can’t show in 360-degrees angles in free, but 3D motion can. For Smartphone, gyroscope makes it possible the free viewpoints, and users can carry out the Neymar Jr.’s super skills anywhere. It’s enjoyable with browser without plug-in or apps, but it’s rich and easy 3D motion by WebGL. Moreover, user can request to add a favorite skill to the motion museum from Twitter.
“Neymar Jr. CRAZY SKILLS” was released in 4 languages; Japanese, English, Spanish, and Portuguese, and more than 120 thousands Facebook “LIKE!” has been reached at this point. The motions has been played more than 346,564 loop (at 2015-08-07), and it’s still growing now.
Panasonic provides the experience of learning Neymar Jr.’s skills easily in digital, not only for kids in Brazil, but for kinds in the all over the world. As a first step, we created the motion museum that everyone can thoroughly observe Neymar Jr.’s super skills.